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Case Study

Hennessy, a cognac house, launched its Find What Matters campaign in Greater China to strengthen its emotional appeal to Chinese consumers.

Article

This Company Profile from Euromonitor provides key details and analysis of luxury apparel and accessories company, Burberry.

Article

Explores the changing behaviours and expectations of luxury consumers whose idea of luxury is becoming more experiential and immersive, and driven by technology and on–the–go lifestyles.

Article

Offers a category analysis of hair care in the US, including company profiles, market data and key trends and developments.

Case Study

Jameson, a whisky brand, launched a campaign to establish itself in Nigeria and increase market share.

Research Paper

Black-oriented media, content with predominantly Black casts or racial themes, is marketed primarily toward Black audiences, but how audiences perceive such targeting is unclear.

Article

Global strategies, campaign updates and trends in the spirits category.

Article

This Company Profile from Euromonitor provides key details and analysis of LVMH, the owner of brands such as Christian Dior and LV.

Case Study

Hennessy, a spirit brand, partnered with IBM Watson and used its AI technology to create personalised cocktails for Irish consumers, to recruit a new generation of Hennessy drinkers.

Article

Explores how the roles of modern men in society are changing and advises on how marketers should respond to this behavioural change in order to effectively advertise to men, particularly across different cultures.

Article

This Company Profile from Euromonitor provides key details and analysis of Pandora A/S, the jewellery manufacturer.

Case Study

This case study explains how Hennessy, the cognac brand, connected with young African-American and Hispanic men by focussing on their ambition and drive, using a multi-year campaign in the US.

News

Luxury trends, tactics and demographics all proved popular subjects for investigation among Warc subscribers seeking to enhance their understanding of the market for high-end products in 2016.

Article

This Company Profile from Euromonitor provides key details and analysis of LVMH Moët Hennessy Louis Vuitton, the owner of brands such as Christian Dior, Givenchy, Guerlain, BeneFit, Fresh and Make Up For Ever.

News

CHICAGO: Luxury brands should consider factors such as timeliness, self-expression and "cultural codes" as they seek to engage younger consumers, a leading industry executive has argued.

Article

This event report outlines how Moët Hennessy, which manufactures a range of premium alcoholic drinks, is responding to changing beliefs and behaviours around luxury.

Case Study

This case study describes how Hennessy, a French cognac brand founded in 1765, found a more contemporary and relevant way to define itself for its US audience, re-earned the respect of its audience and generated fresh sales momentum.

News

NEW YORK: Moms Demand Action for Gun Sense in America won the Grand Effie at the 2016 North American Effie Awards for "Groceries not guns", a campaign developed by agency Grey Canada.

Article

This essay argues that as personalisation becomes more sophisticated, marketers must adapt by raising the level of transparency about what personal data they collect, and illustrating the value they deliver in exchange.

Article

This Company Profile from Euromonitor provides key details and analysis of luxury apparel, wines and spirits and beauty company, LVMH, the owner of brands such as Dom Pérignon, Christian Dior and Donna Karan.

Article

This Company Profile from Euromonitor provides key details and analysis of Prada SpA, the fashion house.

Article

This Company Profile from Euromonitor provides key details and analysis of LVMH, the owner of brands such as Hennessy, Glenmorangie, Belvedere and 10 Cane.

Article

This article looks at the fundamental changes taking place in consumer behaviour, tech, and marketing, and forwards methods in which brands can seize the opportunity of disruption.

Article

This Company Profile from Euromonitor provides key details and analysis of Kering SA, the owner of brands such as Gucci, Balenciaga, and Alexander McQueen.

Gunn Report

Contains the film creative 'Hennessy The Piccards' for Hennessy by the agency Droga5 in the US.