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News

BUENOS AIRES: At times of social, economic and political crisis, brands tend to reach for a safe, reactive approach, but Unilever has developed a holistic program in Argentina that enables it to understand people and consumption at these times and ...

Research Paper

Unilever Argentina, a consumer goods company, created The Thermometer to understand people and their consumption behaviours during turbulent times.

News

LONDON: Unilever, the Anglo-Dutch fmcg giant, has tapped Nestlé evp/head of zone for the Americas Paul Polman (pictured) as its new chief executive.

Article

Carol Davies looks at obesity and the weight-management market from a U.S. perspective.

Article

Argues that pre-packaged advertising testing systems are usually unhelpful for developing creative advertising.