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Article

Provides guidance on using packaging to create standout for brands and drive purchase consideration.

Case Study

Small independent internet provider ISP Connect used a social-media-based strategy to drive sales and increase market share in Lebanon.

Case Study

Kraft-Heinz, an American food company, increased its market share in the US by linking its brand to the iconic 1960s show Mad Men.

Case Study

Kraft Heinz, a food processing company, increased sales and successfully launched its new recipe Blue Box Mac and Cheese in the US by creating the biggest blind taste test in history.

Case Study

Shock Top, a beer brand, reversed declining sales and increased visibility in the US market by giving an irreverent voice to its mascot during Super Bowl season.

News

GLOBAL: Coca-Cola and Kraft Heinz, the US food and beverages groups, are reported to be serious contenders in an acquisition battle for Horlicks, the venerable British malted milk drink brand that has been on the shelves since 1873.

Article

Sir Martin Sorrell, ex-CEO of WPP, outlines why he’s so optimistic about the role of India in the international advertising industry and why he believes starting from a clean slate is an advantage.

News

MUMBAI: Sir Martin Sorrell believes the advertising and marketing services industry is in a state of flux and that the structural and cyclical disruption currently taking place offers new opportunities for growth.

Article

Provides marketers with ten things to look for in a programmatic advertising partner in order to maximise the partnership.

Article

L’Oréal Canada, the beauty company, has enjoyed significant benefits from partnering with startups.

Gunn Report

Looks into which food campaigns, along with the agencies that have worked on food campaigns, have performed best over the past year.

Case Study

Small independent internet provider ISP Connect used a social-media-based strategy to drive sales and increase market share in Lebanon.

Article

Global strategies, campaign updates and trends in the sauces, seasoning and condiments category.

Case Study

Kraft Heinz, the American food company, increased sales of its Classico pasta sauces brand by positioning it as second only to home cooking.

Article

Glossier, the beauty brand, has subverted norms in its category through both its digital-first approach and adopting a distinctive overarching philosophy.

Article

The growth of the "direct-brand" economy, where companies sell products straight to consumers using digital channels, poses a wide range of challenges to many established marketers.

Article

Creating memes on social media is a powerful way to build brand affinity, but many marketers fundamentally misunderstand the process of achieving this goal.

Gunn Report

Contains the creative for the 'Pass The Heinz campaign' campaign for Heinz by the agency DAVID in the USA.

Article

Kraft Heinz, the food group, has successfully tapped into the power of social media as a channel for customer care and engagement.

Article

Anselmo Ramos, co-founder of DAVID, gives his tips for clients to improve their agency relationships – and their creative work.

Article

This Company Profile from Euromonitor provides key details and analysis of Wal-Mart Stores Inc, the owner of brands such as Asda and Walmart.

Article

BuzzFeed, the global multimedia publisher, believes that marketers must create content for the 'whole person' when targeting parents, which it has sought to do with Tasty, its wildly popular food vertical.

Article

This report examines current and future trends in the global video industry, including the evolution of linear television and online video services, and the implications for advertisers.

Case Study

Kids' malt drink brand Boost used TV and print to reposition itself in India.

Case Study

Kraft Heinz's chilli sauce brand, Sambal ABC, grew market share in Indonesia with an integrated multimedia campaign.