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Article

This Company Profile from Euromonitor provides key details and analysis of Heineken NV.

Article

This Company Profile from Euromonitor provides key details and analysis of Carlsberg A/S.

News

BEIJING/AMSTERDAM: Heineken, the Dutch brewing giant, currently holds just 0.5% of China’s lucrative beer market, but it is seeking to raise its profile by signing a deal with the parent company of China Resources Beer, the country’s ...

Article

This Company Profile from Euromonitor provides key details and analysis of The Coca-Cola Co, the owner of brands such as Minute Maid.

News

LONDON: Big international brands have media assets that tend to include video. As Amazon is poised to become a leading figure in the online ad space, brands such as Pernod Ricard and Heineken, are still holding back until the online giant adds new ...

Article

A global outlook on the alcoholic drinks category, including information on the leading companies and brands, five trends shaping the industry and market snapshots.

Article

Explores how moment marketing can be used to effectively maximise consumers' engagement and purchase through reaching the right audience with relevant content at the right time.

News

MUMBAI: International beer brand Heineken data-mines micro-moments and consumer behaviours to make the most of its sponsorship of the UEFA Champions League, according to a senior marketing executive at the brand.

News

SAO PAULO: Heineken, the Dutch brewing giant, is exploring all aspects of its business – products, packaging, marketing and distribution – as it steps up its challenge to rival AB InBev in Brazil.

Article

Examines ways in which a true multi-discipline planning team of equals could be assembled and who within the industry could lead the way in adopting this approach.

Article

Provides a category analysis of beer in the US, including trends, category data, company profiles and key developments in the industry.

Article

Discusses key characteristics that can help marketers prioritise strategies to bond with the up-and-coming consumer generations and outlines case studies from across the world of brands that are successfully connecting with NextGen consumers.

Article

Heineken harnessed data to explore the micro-moments and consumer behaviours that drove their UEFA Champions League campaigns.

Case Study

Tecate, a beer brand, challenged Mexico's macho notions of masculinity with a provocative TV commercial in which it took a stance against gender violence.

Case Study

Budweiser, a beer brand owned by AB InBev, increased its share of market in Brazil by helping basketball player, Oscar Schmidt, to be drafted into the NBA All Star Weekend.

Case Study

Heineken, a beer brand, encouraged sales and increased positive brand perception in Brazil by launching an experimental film that broke gender stereotypes in football with its sponsorship of the UEFA Champions League Final.

Case Study

Heineken, a beer brand, increased brand loyalty and made the UEFA Champions League (UCL) games a more important occasion by enlisting football manager José Mourinho to spread the message to football fans globally.

Case Study

Heineken, a beer brand, used YouTube to lead the discussion around a rising social issue in order to build a more meaningful relationship with millennials in the UK.

Opinion

In 2017, WARC launched the Brand Purpose category in the WARC Awards. The 2018 winners have just been announced.

Gunn Report

Looks into which campaigns from the UK, along with the agencies that have worked on campaigns in this region, have performed best over the past year.

Gunn Report

Looks into which campaigns from Latin America, along with the agencies that have worked on campaigns in this region, have performed best over the past year.

Gunn Report

Looks into which campaigns from Australia and New Zealand, along with the agencies that have worked on campaigns in this region, have performed best over the past year.

Gunn Report

Looks into which campaigns from Europe (excluding the UK), along with the agencies that have worked on campaigns in this region, have performed best over the past year.

Gunn Report

Looks into which drinks campaigns, along with the agencies that have worked on drinks campaigns, have performed best over the past year.

News

LONDON: Heineken, the Dutch brewer, is rethinking the path to purchase in recognition of the new environment in which consumers perceive brands - with many more touchpoints than ever before now seen as points of purchase.