Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

Index


88 results found
Sort by

Article

This article explores how brands can build cultural resonance through storytelling and engage with people on both TV and social media, using the example of pop singer Justin Bieber.

Article

This article looks at how retailers can get people to shop in store while customers continue to shift to online shopping.

News

AUSTIN, TX: Hasbro, the toy manufacturer, believes livestreaming can help its brands achieve new forms of consumer engagement – but only if it is underpinned by sound fundamentals based around quality and relevance.

Article

This event report outlines how Hasbro, the toy manufacturer, has used livestreaming to engage consumers.

Article

This Company Profile from Euromonitor provides key details and analysis of Hasbro Inc. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the leisure market.

Case Study

This case study describes how toy manufacturer Hasbro turned a viral phenomenon featuring its Star Wars Chewbacca mask into a 360º communication on TV and social networks in Spain.

Case Study

This case study explains how Lego, the toy company, built an emotional connection with Australian families in a Christmas campaign which increased sales.

Case Study

This case study shows how Hasbro, a toy and games manufacturer, increased its board game sales in Russia by creating a TV program that showcased its portfolio of products.

Case Study

This case study discusses a campaign for arts and crafts toy Play Doh in Russia, which used product placement and online video to reach into a new category.

Case Study

This case study describes how toy manufacturer Hasbro, turned a viral phenomenon featuring its Star Wars Chewbacca mask, into a 360º communication on TV and social networks in Spain.

Article

This article explores how to revitalise a brand, a high-value and desirable pursuit that can deliver business results without the risks of new product development.

Article

This article seeks to establish best practices for marketing to children, both causes of parental spending and consumers in their own right - an attractive audience for marketers, they exert influence far beyond toys, to supermarket shops, family holidays, and even the car.

Case Study

This case study details how Hasbro, the toy manufacturer, made its products stand out at the Hamleys store at the Moscow Central Children's Mall in Russia.

Article

This article argues that brands may benefit from becoming "living services", where smart digital services enable companies to respond to consumer needs in real time and depending on the precise context.

Article

This Company Profile from Euromonitor provides key details and analysis of LEGO Group. Included is a strategic evaluation with key facts about the Danish company, competitive positioning against comparative brands, and assessment of its position in the leisure market.

News

NEW YORK: For online retailers, the sale of advertising can deliver far higher margins than any of the products in their stores and help them offset costs elsewhere in the business.

Case Study

This case study describes how Hasbro Deutschland GMBH promoted its toy NERF Blasters to a new demographic in Germany.

Opinion

This post is by Sarah Villegas, Exterion Media's Head of Marketing and Business Development. The potential for Digital Out of Home advertising (DOOH) is huge and there is unanimous agreement across the industry that its adoption is at a tipping point.

Article

This article, taken from the Warc Toolkit 2015, explores issues around tech-driven business agility and how this may conflict with longer-term thinking.

News

NEW DELHI: Despite increasing adoption of smart mobile devices and improved connectivity in the home, online retailers in India have confirmed they are busiest during weekday afternoons, suggesting the office is the source of many purchases.

Article

This article explains the opportunity represented by real-time marketing and cautions against poorly executed and obviously pre-planned strategies.

Case Study

This case study describes how Band-Aid, the medical devices brand owned by Johnson & Johnson, used an augmented reality mobile app to increase sales in the US.

Article

Bill Fay, group vice president of marketing at Toyota, describes the auto company's marketing strategies in 2012, which sees an aggressive product launch cycle of some 19 new and updated vehicles.

Article

Summarising a presentation from ad agency Initiative on the industry trend towards brand owners partnering with tech start-ups to assist their digital campaigns.

Case Study

Famosa, Spain's leading domestic toy company, wanted to improve the effectiveness of its TV advertising for its Nenuco range of toys and to reduce its reliance on Christmas-based and other seasonal advertising.