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Article

This Company Profile from Euromonitor provides key details and analysis of General Mills, Inc, the owner of brands such as Green Giant, Häagen-Dazs, Betty Crocker, Cheerios and Yoplait.

Article

Premium ice-cream Häagen-Dazs turned around a sales slump with a packaging redesign aimed at attracting millennial consumers back to the brand.

News

BEIJING: China remains by far the largest market for instant noodles in the world, but declining sales have led to speculation over whether this trend signals wider changes in Chinese society.

Article

This article explores the role that communications play in launching new brands, including how to ensure a new brand gets noticed and how to break through consumer indifference and capture their attention.

News

MINNEAPOLIS: General Mills, the Minnesota-based food giant, is undergoing a comprehensive restructure that will see the creation of a new global CMO role as well as four worldwide business groups.

Article

This article addresses the shortfall between the increasing number of planners and brands that work on global campaigns, and the little literature there is to support them; the author illuminates, here, a unique field in strategy.

Case Study

Häagen-Dazs, an ice cream brand, used PR to develop a campaign in the US to launch its limited edition artisan flavours.

Research Paper

Ratings-based conjoint analysis suffers two problems: the distortion raised by consumer perceptions of brand equity, and the lack of efficiency of probabilistic models for estimating preference shares.

Article

This Company Profile from Euromonitor is the third part of three, providing key details and analysis of Nestlé SA in the confectionery, ice cream and condiments sector.

News

LONDON: British Airways, the airline, has emerged as the UK's top consumer brand for the second year in a row, according to the latest Consumer Superbrands survey, with luxury watchmaker Rolex keeping its second spot.

Article

This article reviews and summarises the book 'The Meaningful Brand: How strong brands make more money', by Nigel Hollis.

Article

This report examines the value of a brand's 'Country of Origin', through research into how consumers define the concept and how important where a product is 'Made In' is to a brand's strength, story and differentiation.

Research Paper

This paper examines how marketers can make the best use of digital media in China with a comparison between traditional television and online video advertising.

Article

This paper proposes a new way of looking at brand communication by broadening the perspective from explicit messages to implicit signals.

Case Study

To launch Magnum Gold, the ice-cream snack brand, as a global product, this fully integrated campaign engaged consumers in a launch that leveraged celebrity in a new way.

News

LONDON: Apple has been named as the UK's coolest brand, taking first place from luxury car brand Aston Martin in the 2012 CoolBrands rankings.

Article

Hard data on the impact of meaningful marketing programmes can be elusive.

News

NEW YORK: Apple, Amazon and Google are among the brand owners enjoying the highest levels of loyalty with US consumers, a new study has revealed.

Article

This paper provides an overview of the ice cream and frozen desserts industry in the United States. It gives a snapshot summary of the industry, with additional sections on its development, organisation and structure, current conditions and leading companies.

Article

This paper provides an overview of the global restaurants industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

Josey Duncan Lee from Landor Associates looks at ten brands that have enjoyed steady, quantitative growth in brand impact between 2005 and 2008 – known as the breakaway brands of 2009.

News

NEW YORK: General Mills, Samsung and Intel are among the organisations enhancing their social media strategies to deliver authentic conversations with consumers.

Article

Based on his talk to the 2009 Marketing Society Conference in the UK, Sir John Hegarty describes how the entertainment world has collided with the fashion world and considers how brands should respond? New avenues of expression have appeared.

Article

This 2009 article discusses appropriate marketing strategies in the wake of the recession, using insights from several industry experts.

Case Study

Häagen-Dazs ice cream was suffering from stalled sales and the impact of competition from rival brand, Ben & Jerry’s.