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Article

This event report addresses how Diageo, the alcoholic-drinks company, is approaching the virtual-reality (VR) space.

Article

This article explains the 'dark side of data' including algorithm bubbles and hyper-targeting, alongside some case studies on how data can be used for 'good' to boost ad effectiveness.

Article

This event report outlines how virtual reality (VR) could impact pharma marketing.

Article

This article describes the differences between virtual reality (VR), augmented reality (AR) and mixed reality (MR), and how they can best be used in a marketing strategy to offer consumers a unique experience.

Article

This Company Profile from Euromonitor provides key details and analysis of consumer electronics company, Samsung.

Article

This event report explores a number of themes that arose at the Mobile World Congress 2017, including new developments in 5G, mobile, IoT, and AR/VR.

Article

This event report outlines how Discovery Communications, the media group, is leveraging virtual reality (VR).

Article

This report examines global trends in digital marketing as digital is capturing a greater portion of new marketing dollars and overtaking TV in many markets.

Article

This event report outlines how Sony, the conglomerate active in categories including electronics, music and film, is seeking to build products capable of emotionally engaging consumers.

Opinion

Each year we at Carat write a trends presentation, looking at the themes we expect to become more prevalent and mainstream in the year to come.  You can find this year's presentation here, and listen to a webinar on the key trends for 2017 on 11 th January.

Article

This report looks at the trends and technologies that are set to become more important and relevant to marketers in 2017 including live video, VR and AR, web TV and chatbots.

Article

This article explores seven trends in online video advertising, as it grows to become the dominant digital ad format, and how they will affect the year to come.

Case Study

This case study describes how Taiwanese electronics company, HTC, launched its VR offering VIVE with the creation of a world-first immersive experience in London and Paris.

Opinion

It may soon be time to add another acronym to your collection as mixed reality (MR) heaves into view.

Article

This event report outlines how HP leverages various digital tools and data sources to help drive demand for its printers.

Article

This article explores 10 trends shaping Asia's marketing landscape, including chat apps, on-demand services, content marketing and storytelling.

Article

This report offers an overview of observations and opinions on VR from a distinguished panel of over two dozen industry-leading voices in publishing, advertising, VR software, and developer platforms that IAB conducted from June through August, 2016.

Case Study

This case study describes how Samsung, the manufacturer of the Galaxy S6 and S6 Edge phones, drove product engagement, sales and competitive conversion in Vietnam by engaging digital and mobile channels.

Case Study

This case study describes how Tesco Mobile's new strategy in Ireland helped to reposition the brand for optimum growth despite increasing competition and very constrained budgets.

Opinion

This guest post is written by Ken Parnham, General Manager Europe at Near Advances in virtual reality have developed rapidly in recent years and technology that was once considered futuristic has finally hit the mainstream.

Article

This event report details attempts by Modsy, the interior-design app, to revolutionise how consumers find and buy new furniture.

Research Paper

This article discusses the findings from a 2015 large-scale global empirical study conducted by Kantar Vermeer in order to provide readers with a practical roadmap to customer-centric revenue growth.

Article

This event report details how Lufthansa, the air carrier, has employed virtual reality to solve real brand problems.

Article

This event report outlines how Under Armour, the sports group, is tapping digital data to build its brand and business.

Article

This event report covers three of the main trends from South by Southwest (SXSW) 2016, in the form of "algorithmic trust", virtual reality and autonomous cars.