News
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16 August 2018
LONDON: New rules force UK banks to publish their customers’ opinions of their total service offer in a development that shows Royal Bank of Scotland to be the UK’s least popular bank and First Direct the most popular.
News
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16 July 2018
LONDON: Brands that tailor their creative to tap into national sentiments during the World Cup can “ride the emotional wave” and generate significantly higher levels of consumer engagement – as long as the team is winning.
Article
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Matthew Hearn, Research on WARC, July 2018
Research by Ipsos shows that brands and advertising can profit from highly emotional events like the World Cup by creating strong links to the event, proving that context can make a big difference to the emotional response to advertising.
Article
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Tony Quinn, Admap, July/August 2018, pp. 30-31
Argues that the expertise within consultancies doesn’t lie in brand strategy, the mobilisation of channels or the ability to inspire ground-breaking creativity and provides five steps that planners need to take.
Case Study
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Marketing Society UK, Excellence Awards, Highly Commended, 2018
HSBC, a banking brand, increased knowledge and awareness of the Belt and Road Initiative by launching a suite of communications, customer case studies and education programmes for its staff globally.
Case Study
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Casper Vahlgren, Jenny Barthe, Andre van Loon, WARC Awards, Entrant, Effective Content Strategy, 2018
Banking and financial services organisation HSBC found a way to cut through freshers' week noise and build an emotional connection with students in the UK.
Article
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Geoffrey Precourt, Event Reports, ANA Advertising Financial Management Conference, April 2018
360i, the agency, is seeking to adapt to the changing demands of the advertising world while also encouraging clients to take a longer-term perspective.
Case Study
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SABRE Awards, Gold Sabre Award For Global Programme, EMEA, 2018
Vodafone Group, a telephone network provider, launched ReConnect, a global recruitment programme across 26 countries.
Research Paper
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IAB Europe Research Awards, Consumer Attitudes and Behaviour, Highly Commended, 2018
Oath, a publishing company, launched a global campaign to better understand how brands can take advantage of the drivers behind Brand Love.
Article
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Michael J. McDermott, ANA Magazine, B-to-B Marketer, May 2018
Explains the benefits that blockchain can have for the future in B2B marketing and the challenges the industry faces in securing its uptake.
Research Paper
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Arpapat Boonrod and Prachawan Ketavan, ESOMAR, APAC, 2018
Provides suggestions on how brands can build stronger and more meaningful relationships with consumers, through understanding how new technologies – and voice technology in particular – are affecting people in the digital era.
Case Study
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Ida Siow, Malati Afridi, Julie Traczyk, Judy Ang et al., WARC Awards, Shortlisted, Effective Content Strategy, 2018
Financial services organisation HSBC created a campaign in Singapore which used personalised music videos to match the right credit offer to each new customer.
Article
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Euromonitor Profiles, April 2018
This Company Profile from Euromonitor provides key details and analysis of INDITEX - Industria de Diseño Textil, the owner of brands such as Zara and Uterqüe.
Article
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Alex Brownsell, WARC Trends, April 2018
Discusses the current issues surrounding data quality, particularly in light of GDPR, and provides tips on how to overcome them.
Article
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WARC Exclusive, March 2018
Global strategies, campaign updates and trends in the banking category.
Article
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Euromonitor Profiles, March 2018
This Company Profile from Euromonitor provides key details and analysis of H&M Hennes & Mauritz, the owner of brands such as H&M, COS, and & Other Stories.
News
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12 March 2018
LONDON: Formerly the ‘world’s global bank’, HSBC’s most recent campaign, Together We Thrive, sets out the brand’s view that people, communities, and businesses all thrive when they’re connected to something ...
Article
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Lucy Aitken, WARC Exclusive, March 2018
Details HSBC's Together We Thrive campaign through discussion with Omar El-Gammal, Planning Director at JWT, who worked with the brand on the campaign.
Opinion
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Zaynab Ahmed, March 2018
Fintech companies don’t have the luxury of a legacy and big name to ensure trust, making this one of these firms’ main focus.
Article
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Tom Ollerton, WARC Exclusive, April 2018, pp. 47-47
This book by Paul Armstrong aims to offer an understanding of the big technological changes ahead, such as AI and blockchain.
Article
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Euromonitor Strategy Briefings, February 2018
A regional overview of financial cards and payments in Western Europe, offering an analysis of leading companies and brands, country snapshots and predictions for the future of the category.
Case Study
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Design Business Association, Silver, 2018
Changing its helicopter’s livery to reflect its mission rather than its sponsor helped London’s Air Ambulance, the UK charitable pre-hospital care organization, generate financial support.
Article
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Alan Mitchell, WARC Exclusive, February 2018
Discusses the changing of personal data with the potential for new infrastructure that could see people taking charge of their own data.
Opinion
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Lucy Aitken, January 2018
Candace Kuss is Director of Social Media, Hill+Knowlton Strategies. This year, she joins the judging panel for the WARC Awards in the Effective Social Strategy category.
Article
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Stephen Whiteside, WARC Exclusive, December 2017
Brazil’s largest brands have faced a challenging business climate in the recent past, but many of these players have also demonstrated how to flourish in tough times.
