Article
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Alex Brownsell, WARC Trends, April 2018
Discusses the current issues surrounding data quality, particularly in light of GDPR, and provides tips on how to overcome them.
Article
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WARC Exclusive, March 2018
Global strategies, campaign updates and trends in the banking category.
Article
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Euromonitor Profiles, March 2018
This Company Profile from Euromonitor provides key details and analysis of H&M Hennes & Mauritz, the owner of brands such as H&M, COS, and & Other Stories.
News
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12 March 2018
LONDON: Formerly the ‘world’s global bank’, HSBC’s most recent campaign, Together We Thrive, sets out the brand’s view that people, communities, and businesses all thrive when they’re connected to something ...
Article
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Lucy Aitken, WARC Exclusive, March 2018
Details HSBC's Together We Thrive campaign through discussion with Omar El-Gammal, Planning Director at JWT, who worked with the brand on the campaign.
Opinion
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Zaynab Ahmed, March 2018
Fintech companies don’t have the luxury of a legacy and big name to ensure trust, making this one of these firms’ main focus.
Article
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Tom Ollerton, WARC Exclusive, April 2018, pp. 47-47
This book by Paul Armstrong aims to offer an understanding of the big technological changes ahead, such as AI and blockchain.
Article
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Euromonitor Strategy Briefings, February 2018
A regional overview of financial cards and payments in Western Europe, offering an analysis of leading companies and brands, country snapshots and predictions for the future of the category.
Case Study
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Design Business Association, Silver, 2018
Changing its helicopter’s livery to reflect its mission rather than its sponsor helped London’s Air Ambulance, the UK charitable pre-hospital care organization, generate financial support.
Article
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Alan Mitchell, WARC Exclusive, February 2018
Discusses the changing of personal data with the potential for new infrastructure that could see people taking charge of their own data.
Opinion
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Lucy Aitken, January 2018
Candace Kuss is Director of Social Media, Hill+Knowlton Strategies. This year, she joins the judging panel for the WARC Awards in the Effective Social Strategy category.
Article
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Stephen Whiteside, WARC Exclusive, December 2017
Brazil’s largest brands have faced a challenging business climate in the recent past, but many of these players have also demonstrated how to flourish in tough times.
Article
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Euromonitor Profiles, October 2017
This Company Profile from Euromonitor provides key details and analysis of Discover Financial Services.
Article
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Alex Brownsell, WARC Exclusive, October 2017
This article explores Google and Facebook's digital duopoly, as the two largest players in the digital advertising market are growing faster than any other competitors.
News
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19 October 2017
ASIA: Although e-commerce giant Amazon is ranked as the world’s “most authentic” brand in a new global study, Google comes out on top in Hong Kong and India, while smartphone manufacturer Huawei is most highly regarded in China.
Opinion
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Casper Vahlgren, October 2017
Students don’t tend to like brands, but brands need to talk to them, but they are a complex group, described by just one term over a period of intense transition.
Article
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Low Lai Chow, WARC Exclusive, October 2017
This article explains how financial services brands can protect themselves from fintech disruption by digitally evolving.
Case Study
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MMA Smarties, Finalist, APAC, 2017
HSBC, a financial services brand, increased credit card penetration and usage in Vietnam, through a consumer profiling and direct targeting strategy.
Article
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WARC Best Practice, September 2017
This paper summarises knowledge and offers guidance and reading on ethnography, a research method where the researcher observes from the point of view of the subject of the study.
Opinion
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Ben Phillips, September 2017
The new iPhone doesn’t just upgrade the smartphone experience but also has the potential to create new ways for brands to connect with the consumers says Ben Phillips, Global Head of Mobile at MediaCom.
Research Paper
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Patrick Fagan and Sally Wu, ESOMAR, Congress, 2017
This paper explains how the BBC conducted research to evaluate the role of different emotions in content marketing, and shows that neuroscience technology plays an important role in measuring content effectiveness.
Article
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Caroline Lucas-Garner, Admap, September 2017, pp. 18-19
This article introduces three steps brands can take in order to harness the power of social to increase sales as the model begins to take off in Western markets.
Case Study
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Helina Asefa, WARC Prize for MENA Strategy, Entrant, 2017
This case study describes how global bank HSBC used a multichannel campaign to drive customers acquisitions after New Year in the United Arab Emirates.
Case Study
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Helina Asefa, WARC Prize for MENA Strategy, Entrant, 2017
This case study describes how global banking brand HSBC used Facebook and YouTube to target stay-at-home mums wanting to get back to work, to boost its brand in the United Arab Emirates.
Article
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Martin Broad and Jamie Brackell, Ebiquity, July 2017
This report analyses the current state of LGBTQ portrayals in advertising, with brand examples and key learnings for marketers who wish to engage this audience.
