Get a demo Do I subscribe? News sign-up Sample reports

Search in

Show only

Date Range

Search within

Categories

Brand

Country

Source

Index

745 results found
Sort by

Article

Offers an industry overview of computers and peripherals in the US, which includes key trends and developments in addition to market data.

Case Study

Automotive brand Nissan Middle East created a new industry benchmark for automotive desert performance.

News

CANNES: HP, the technology company, is activating its brand purpose both for strategic reasons and to help it navigate an increasingly complex sociocultural environment.

Case Study

HP Inc, an American technology company, created awareness of the dangers of a hacked printer by launching a global episodic film series, entitled The Wolf.

Article

Procter & Gamble, the consumer packaged goods manufacturer, believes that pursuing gender equality in advertising is both good for society and a driver of growth.

Article

HP, the technology company, is leveraging the power of purpose as a fundamental component of its strategy in various areas of its business.

Article

Microsoft, the technology company, is building its business operations on a slate of guiding principles that can help inform big decisions on complex issues.

News

SAN FRANCISCO: HP, the US tech firm, has spent at least two years putting pressure on its agencies to increase the diversity of teams working on HP accounts, and now it appears the initiative is paying off in terms of commercial results.

News

SINGAPORE: Brand collaborations with artists should include focus on creative freedom, shared values and mutual respect, according to marketing experts in Singapore.

Article

Brand collaborations with artists should include focus on creative freedom, shared values and mutual respect.

Gunn Report

Looks into which automotive campaigns, along with the agencies that have worked on automotive campaigns, have performed best over the past year.

Case Study

Hewlett Packard Enterprise (HPE), an IT, technology & enterprise company, launched a global educational campaign on the technology required to complete a mission to Mars, in order to improve brand perception.

Article

Marketers that promote Broadway shows face particular challenges as they seek to attract consumers and drive ticket sales.

Case Study

Nissan, the car manufacturer, created a new measurement – Camelpower – to showcase the capabilities of its off-road car models in the Middle East.

News

LONDON/SAN FRANCISCO: Cannes Lions and HP, the US tech firm, have launched a pilot mentoring programme aimed at building and strengthening diversity among creative talent in the advertising industry.

Research Paper

Research is ongoing about how investment in paid media and digital owned media drives changes in brand sales.

Case Study

HP, the American technology company, raised awareness of print security as a category and increased B2B sales in Canada through an educational documentary.

Article

Outlines four different content models brands can use to win market share and boost engagement.

Case Study

HP, an information technology company, launched a campaign in the US to generate broader awareness of print security and reinforce its commitment to provide PC security.

Case Study

#PRDiversity2020, a student-organised working group initiative in New York, was formed from the research paper #PRDiversity: The Struggle is Real launched by The Holmes Report, to raise awareness of the cultural inclusion rates within the industry.

Research Paper

W2O, a holding company that operates three marketing and communications firms, created its 'Socialgraphic' technology to better understand audiences on social media and develop more targeted content for US audiences.

Article

Disney, the entertainment giant, is tapping a diverse range of digital channels as it expands the storytelling options available to its brands.

Article

Content marketing can be difficult in a large organisation where siloes exist and practitioners need to find both allies and money.

Article

There are many layers to the advantages of using wit in advertising to engage and appeal to audiences.

Research Paper

Scholarly work over the past 15 years has demonstrated that corporate social responsibility (CSR) initiatives can have a positive impact on consumer behavior toward brands.