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News

NEW YORK: In the same week that the partners in a global tobacco industry watchdog group were announced, studies have highlighted how smoking and media depictions of smoking continue to be common in countries as diverse as Indonesia and the UK.

Research Paper

This study examined consumers' motivations for participating in market research online communities (MROCs) and an integrative role of community identification in explaining its motivational antecedents and consequences.

Article

Explores the reading and thinking surrounding the Tencent-owned popular Chinese app WeChat, a messaging platform that has succeeded in expanding its capabilities to 'conversational commerce'.

Article

Thailand's demographics are changing quickly, with more educated women, ongoing urban-rural economic discrepancies and the rise of Bangkok as a SE Asian consumer power all major trends.

Case Study

Fashion retailer H&M transformed social media platform WeChat into a consumer-profiling tool and turned fans into ecommerce customers in China.

Case Study

PayPal, an online payments system, successfully launched a cash-gifting service, using a multiplatform campaign in the US.

Case Study

This case study details how the UK Department of International Trade increased interest among SME businesses in exports.

Research Paper

This study explored how online and offline buyers of a specific product differ in their cross-channel use throughout the purchase process and how this differs across types of products.

Research Paper

This paper explains a project from the UK Government's Home Office to understand and identify the groups most vulnerable to serious and organised crime in order to increase prevention efficiency and reduce crime.

Case Study

This case study shows how First4Adoption, an adoption information service in the UK, created a real life family benefits campaign to increase adoption levels.

Case Study

This case study describes the effort of Australian department store Myers to improve its call-centre customer service and decrease phone call abandonment rates with a creative solution to boring hold music.

Article

This paper provides an overview of segmentation and the way in which it is used to identify groups of potential customers who are clustered around common, identifiable traits, and to understand how they may best be reached and how they will respond to different messages and appeals.

Case Study

This case study describes how the Government's GREAT Britain campaign differentiated the UK as a premier destination for tourism, education and inward investment by presenting the familiar and the new in a unified and surprising way.

Article

This Company Profile from Euromonitor provides key details and analysis of Royal Bank of Scotland. Included is a strategic evaluation with key facts about the UK company, competitive positioning against comparative brands, and assessment of its position in the financial services market.

Article

This article explores how governments can make use of online platforms to provide better services and experiences for their citizens.

Article

This article sets out some of the longer term trends and challenges in the UK which together, it argues, are creating a feeling of insecurity amongst consumers.

Case Study

This articles explains how Swiss Re, the global re-insurer, took a new approach to segmentation to understand consumer attitudes towards insurance.

Case Study

This article explains how the Financial Conduct Authority, the UK regulator, used consumer and industry research to understand the shortcomings of the regulatory framework.

Case Study

This case study demonstrates how the Department for Communities and Local Government in the UK nudged people into checking their smoke alarms by connecting it with a pre-existing behaviour.

Research Paper

The process of ‘knowledge mobilisation’ is defined as the means through which decision makers within organisations digest, accept, then ‘take on board’ research findings.

News

LONDON: UK adults are happier to share personal information with government bodies than with private sector businesses such as social networks, a new study has revealed.

Article

When exporting products to other countries, this article recommends building personal relationships with importers is more efficient and effective than the data-driven, standard approach.

Case Study

This campaign, for the Queen Sofia Foundation, a Spanish charity, aimed to raise awareness of Alzheimer's disease research - as well as raising funds.

Research Paper

This paper describes research carried out in three London boroughs that showed how stereotypes employed by radicalisers - people who ask Muslims to see themselves as Muslim only and impose a stark moral duty to defend Muslims worldwide - can be counter-balanced by an appeal to the evolving cultural identity of young men at risk of radicalisation.

Article

The number of customers who are prepared to complain is rising. Effective complaint handling can drive business improvement, improve internal communications and increase operational efficiency.