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Article

Global strategies, campaign updates and trends in the out-of-home market.

Case Study

Wentworth, an Australian TV programme, used a Facebook chat bot to engage fan and increase live broadcast viewers.

Article

This report examines current and future trends in the global video industry, including a decline in linear TV ratings (especially among younger audiences) and increasing data application to linear television.

News

It may be just a matter of months before Apple launches a TV subscription service that could make the US tech giant a serious competitor to Netflix and Amazon Prime Video.

News

Advertiser-funded video on demand (AVOD) is outpacing other paid media with spend set to double to $47bn by 2023 worldwide, according to WARC’s latest Global Ad Trends report, out today.

News

What began as a riff on the commander-in-chief’s limited media diet and limited interest in policy nuance has now been adopted as a legitimate communications strategy by interest groups, a new report has revealed.

Article

Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2018 WARC Awards.

Opinion

Part of an effective social strategy is ensuring that campaigns not only anticipate what their audience will talk about but also ensuring that they seamlessly become part of the conversation.

Article

How addressable TV can help advertisers adapt to changing consumer viewing habits in the US.

Article

Focuses on the role and effectiveness of premium multi-screen video in a marketer’s video plan and identifies six key elements of a strong video ad platform.

Article

Advertising researchers do not understand fully the impact different advertisement placement and delivery vehicles have on the mobile user's experience.

Article

Outlining the five ways product placement in TV shows can best work in an age of shifting viewing behavior.

News

HOLLYWOOD, FL: Brands need to prepare voice strategies that can strengthen their position in this space for the long term, according to Sarah Hofstetter, chairwoman of agency 360i.

Article

360i, the agency, has helped brands such as HBO and National Geographic create compelling voice apps that successfully engaged consumers.

Article

Discusses key characteristics that can help marketers prioritise strategies to bond with the up-and-coming consumer generations and outlines case studies from across the world of brands that are successfully connecting with NextGen consumers.

Case Study

Netflix, a television streaming service, launched unconventional Spanish lessons with the cast of its series Narcos, in order to promote its second season globally.

Opinion

Ken Auletta’s new  book about the challenges facing the advertising industry was published this week.

News

DETROIT: American consumers are far more satisfied with streaming services, such as Netflix and Amazon Prime Video, than they are with traditional cable and satellite TV providers, a new survey has revealed.

Case Study

HBO Multicultural marketing, a premium cable and satellite television network, launched a campaign in the US to raise awareness of its documentary, The Music of Strangers: Yo-Yo Ma and the Silk Road Ensemble.

Case Study

HBO Multicultural marketing, a premium cable and satellite television network, launched The HeLa Project in the US to build excitement for the HBO film, The Immortal Life of Henrietta Lacks.

Research Paper

OMD, a global media agency, launched the CROSSroads project in Spain to measure audience content consumption across media and devices.

Case Study

HBO, a television network, created the Defiant Showcase in the US to promote its new series The Defiant Ones, which saw the brand bringing together new talent through mutual deviance.

Case Study

HBO, an American television network, continued to tap into the fan community of Game of Thrones by creating unique streetwear in the US for every episode of its seventh season.

News

SAN FRANCISCO: Amazon has become the major player in the sale of subscriptions, new figures show, with the company selling 55% of all a la carte DTC video subscriptions through Amazon Channels.

Article

Offers advice on how experiential might work in different ways for a brand, using examples from the likes of David Lloyd, Jet Blue and The Economist.