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News

LONDON: Despite the uncertainty over the United Kingdom’s future relationship with the EU, the weakening pound has cut costs for companies looking to invest in the country, as one Swiss company aiming to make high-end TV in the UK ...

News

CUPERTINO, CA: Rumours of Apple’s entry to Hollywood received credence yesterday, as reports surfaced that the company had set aside roughly $1 billion to procure and produce original video content over the next year.

Article

This event report outlines how the Paramount Network, a cable and satellite channel owned by Viacom, is seeking to build its brand.

Opinion

The great houses of Westeros, from HBO’s Game of Thrones operate much like corporations. There are executives (lords), subsidiaries (vassal houses), and hostile takeovers (wars).

Research Paper

This article provides research and insights into app users and explains why the growth of mobile apps is good news for brands.

Case Study

This case study explains how Teatreneu, a comedy theatre in Barcelona, Spain, introduced a 'pay per laugh' system to increase revenue.

News

NEW YORK: Time Warner, the media and entertainment giant, has signed a deal with Snap to develop and produce content from across its networks to be shown on the Snapchat app.

Case Study

This case study explores how HBO, an American premium cable and satellite television network, launched a regional campaign in the US to promote its documentary series, 'Suited', which follows tailors who help find suits for gender non-conforming and transgender clients.

Case Study

This case study explains how marketing services company Deluxe Corporation used content marketing to build brand recognition and explain its services in the US.

Opinion

With the backdrop of its 100 th anniversary, the 4A's (American Association of Advertising Agencies) has opened its files of history to provide a series of informational nuggets that, in part, articulate the history of not just the venerated trade organization but the industry it represents as well.

Article

This report examines global trends in digital marketing as digital is capturing a greater portion of new marketing dollars and overtaking TV in many markets.

Opinion

Recent product launches such as Google 's Daydream and Sony 's Playstation VR headsets would suggest that virtual reality (VR) really is on the verge of mainstream adoption.

Case Study

This case study describes how Foxtel, Australia's leading pay television company, reduced the price of its starter pack to kickstart growth.

Case Study

This case study shows how Dove, a personal care brand, successfully translated a brand purpose campaign in the US into a sales increase.

Case Study

This case study demonstrates how HBO Nordic, which offers a subscription video-on-demand service, used a targeted digital video strategy to meet the change in consumer behaviour towards online video.

Case Study

This case study details how Wyndham Hotel Group, a US hotel business, re-launched its Wyndham Rewards loyalty program and enrolled millions of new members.

Article

This article provides advice from VICE Media, the digital and media publisher, on how brands can create content that engages millennials across digital, social media and television.

Article

This short report collects together key quotes from all of the major events Warc reported from at the Cannes Lions International Festival of Creativity in 2016.

Article

This event report discusses the strategies of China's BlueFocus, the lead agency for Tencent, a vast media conglomerate, whose various properties account for around 55% of the nation's mobile usage.

News

LONDON: Campaigns from brands such as Coca-Cola, Dell, HBO, KFC and MasterCard have been shortlisted for the 2016 Warc Prize for Social Strategy which highlights the best examples of social ideas that drive business results.

Case Study

This case study shows how Game of Thrones, a popular HBO TV series, increased its already record-breaking viewership rate with a 'gamifying' social media experience - in time for their 5th season release date in the US.

Case Study

The case study describes how HBO, an American premium cable and satellite television network, used online ads, its own website and social networking to create a simple campaign promoting a movie premiere to Indian audiences.

Case Study

This case study details a campaign from DIRECTV, a US satellite TV provider, that brought to life their superiority over the competition in a funny, human articulation of a cable customer.

Article

This article argues that the key to successful personalisation is making customers feel special, and part of that means giving them something without expecting anything in return.

News

NEW YORK: A senior executive at tech giant Apple reportedly raised the possibility of a takeover bid for Time Warner, the multinational media group, in a sign of Apple's intent to expand into content provision.