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Article

This report examines current and future trends in the global video industry, including the evolution of linear television and online video services, and the implications for advertisers.

Research Paper

InSites Consulting conducted an experiment with dairy products company Danone and video platform Voxpopme in the UK to find out if automation and machine analysis can be beneficial when conducting qualitative video analysis.

Case Study

The launch of Movies Now 2, a new English language subscription movie channel in India, using a distinctive voice in print, social media and YouTube ads.

Case Study

SodaStream, an Israeli drinks company, promoted its environmental message about plastic bottle pollution through a humorous online video campaign, ‘The Shame of Glory’, in Europe.

Case Study

Dove, the personal hygiene brand, successfully developed a campaign that challenged women's perception of beauty throughout the UK.

Research Paper

This paper describes how the TV network HBO developed an innovative online community, integrating its market research strategy into a single platform, in order to listen to users and generate agile market research insights across Latin- and South America.

News

SHANGHAI: Around six million Chinese tourists are expected to travel abroad during China’s National Day holiday period, according to a recent forecast, which also highlights a number of new destinations that are growing in popularity.

Article

This report looks at digital media in 2016 by using data and opinion to provide insights on the current key challenges digital faces and how it may be possible to avoid them.

News

LONDON: Despite the uncertainty over the United Kingdom’s future relationship with the EU, the weakening pound has cut costs for companies looking to invest in the country, as one Swiss company aiming to make high-end TV in the UK ...

News

CUPERTINO, CA: Rumours of Apple’s entry to Hollywood received credence yesterday, as reports surfaced that the company had set aside roughly $1 billion to procure and produce original video content over the next year.

Article

This event report outlines how the Paramount Network, a cable and satellite channel owned by Viacom, is seeking to build its brand.

Opinion

The great houses of Westeros, from HBO’s Game of Thrones operate much like corporations. There are executives (lords), subsidiaries (vassal houses), and hostile takeovers (wars).

Research Paper

This article provides research and insights into app users and explains why the growth of mobile apps is good news for brands.

Case Study

This case study explains how Teatreneu, a comedy theatre in Barcelona, Spain, introduced a 'pay per laugh' system to increase revenue.

News

NEW YORK: Time Warner, the media and entertainment giant, has signed a deal with Snap to develop and produce content from across its networks to be shown on the Snapchat app.

Case Study

This case study explores how HBO, an American premium cable and satellite television network, launched a regional campaign in the US to promote its documentary series, 'Suited', which follows tailors who help find suits for gender non-conforming and transgender clients.

Case Study

This case study explains how marketing services company Deluxe Corporation used content marketing to build brand recognition and explain its services in the US.

Opinion

With the backdrop of its 100 th anniversary, the 4A's (American Association of Advertising Agencies) has opened its files of history to provide a series of informational nuggets that, in part, articulate the history of not just the venerated trade organization but the industry it represents as well.

Article

This report examines global trends in digital marketing as digital is capturing a greater portion of new marketing dollars and overtaking TV in many markets.

Opinion

Recent product launches such as Google 's Daydream and Sony 's Playstation VR headsets would suggest that virtual reality (VR) really is on the verge of mainstream adoption.

Case Study

This case study describes how Foxtel, Australia's leading pay television company, reduced the price of its starter pack to kickstart growth.

Case Study

This case study shows how Dove, a personal care brand, successfully translated a brand purpose campaign in the US into a sales increase.

Case Study

This case study demonstrates how HBO Nordic, which offers a subscription video-on-demand service, used a targeted digital video strategy to meet the change in consumer behaviour towards online video.

Case Study

This case study details how Wyndham Hotel Group, a US hotel business, re-launched its Wyndham Rewards loyalty program and enrolled millions of new members.

Article

This article provides advice from VICE Media, the digital and media publisher, on how brands can create content that engages millennials across digital, social media and television.