Get a demo Do I subscribe? News sign-up Sample reports

Search in

Show only

Date Range

Search within

Categories

Brand

Country

Source

Index

519 results found
Sort by

News

GLOBAL: The combination of restrictions imposed by GDPR and advances in machine learning is encouraging brands to experiment with context as an alternative to audience-based targeting, a new WARC report says.

Article

Explores whether advertisers may be better served reaching consumers on the basis of digital media context.

Article

Some audiences – especially young people – are migrating to video-on-demand services from their tradtional TV broadcasters, and this offers challenges (consistent measurement) and opportunities (VOD-specific commissioning) for media owners.

Article

Six key areas that modern planners need to address in order to successfully navigate the fast-changing Digital Out-of-Home landscape and build effective Out-of-Home campaigns.

News

GLOBAL: Some $24bn in  new net advertising investment will be generated during 2018, according to latest figures from GroupM, with the US and China contributing over half that total.

Case Study

Toyota Hybrid, an automotive car range, launched a multimedia campaign with the slogan We Choose Hybrid to familiarise consumers with this type of vehicle and drive consideration in Europe.

Case Study

TV channel Colors led a campaign in India by taking to the streets to find the best talent for its reality talent show.

Case Study

TV channel Colors used a campaign in India to support the launch of programming focusing on the most misfortunate in society to challenge taboos.

Case Study

Indian TV channel Colors used an integrated campaign to drive viewing figures for the tenth series of popular TV show Bigg Boss in India.

Case Study

TV channel Colors used a campaign in India to maximise the reach and excitement for its adaptation of the international TV series Fear Factor.

News

NEW YORK: A new paper in the Journal of Advertising Research (JAR) suggests that online ads can help brands convey a sense of “warmth”, while traditional media can encourage perceptions of “competence”.

Case Study

ActivKids Immuno Boosters, a nutrition supplement, used content and social media to build a parenting community and increase sales in India.

Opinion

Rob Norman has been at the centre of the media world for over three decades. Now, as an adviser to his old firm WPP and a board member of others, he feels more involved with the industry than ever.

News

MILAN: “Data is the beacon that should light up an audience-driven world,” according to Rob Norman – and the insights that can be derived from data can help brands succeed in the current environment of disruption and institution ...

Article

Discusses the idea of 'Cloudburst', the collision of dominant systems in information, commerce, devices and communication, and what marketers need to do in order to battle it.

Case Study

Leading Indian TV channel Colors used a campaign across multiple touchpoints to change people's fearful perceptions about an Indian god-to-be, the key character for a new TV show in the popular mythology genre.

Case Study

The Colors TV channel in India took the success of its reality TV singing show Rising Star into a second season with a campaign to challenge social prejudice.

Case Study

India's leading TV channel Colors was able to connect with and drive loyalty among its audience through an exclusive club that targeted women through a range of engaging activities.

Case Study

Colors TV, India's largest general entertainment channel, positioned Hindu goddess Mahakaali as a feminist icon in a show about her.

Case Study

ComScore, a media measurement and analytics company, created a free viewability measurement globally to help put the focus back on the metrics that matter in the digital age.

Gunn Report

Looks into which campaigns from Europe (excluding the UK), along with the agencies that have worked on campaigns in this region, have performed best over the past year.

News

SAN SEBASTIAN: Nordic footwear retailer Shoe-d-vision reversed the flow of traffic away from physical stores, drove online sales and gained market share with a combination of programmatic ad buying and AI-informed content.

News

MUMBAI: Agency holding company WPP has combined the Analytics teams from its data insight company Kantar and media investment business GroupM in India to form one combined practice to better serve clients.

News

NEW YORK/LONDON: The amount of time consumers around the world spend online each day will overtake that spent watching linear TV this year, according to new projections from GroupM.

Data

An overview of average daily time with media, 2015-2018.