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News

NEW YORK/LONDON: Viewability standards are in the spotlight again as an industry body has demanded more action from YouTube and Facebook, GroupM announced an “evolution” of its own standards, and new academic research is set to throw ...

News

LONDON: Private Eye, the fortnightly satirical magazine, has emerged as the most-read news and current affairs title in the UK, according to the latest circulation figures.

News

BEIJING: China’s parents are starting to embrace the notion of having more than one child, a development which may require brands to reconsider some aspects of their current marketing approach, new research suggests.

Article

This article explains the reasons for digital consultancies' increasing inroads and how they compare to traditional ad agencies in creative and digital.

Article

This event report looks at media agency GroupM’s move away from buying digital inventory on cost to focus on quality instead, in order to achieve better results.

Article

This article looks at the problems that have come with the growth of digital word of mouth through social media.

Article

This article examines how to maximise digital ad effectiveness, and the various factors marketers have to take into account when creating digital display and video.

Case Study

This case study shows how BBVA, a financial services brand, increased and updated its customer information database by organising Peru's first ever Karaoke concert.

News

LONDON: The UK advertising market is expected to record its eighth successive year of growth this year, taking total spend to £18.1bn, but it will see growth of 4.1% rather than the 7% that GroupM originally forecast in November 2016.

News

MUMBAI: Not only do India's cinema audiences tend to be young and affluent – an attractive demographic for brands – they are also more likely to pay attention to ads in this medium than on television, a new study says.

News

BEIJING: Total media advertising expenditure in China is forecast to reach RMB 581bn (US$84.4bn) in 2017 with internet spending accounting for 57.2% of that, according to new figures from GroupM.

News

NEW YORK: Official TV viewing figures are declining in certain demographics but advertisers, gathering in New York for the annual Upfronts, continue to prize TV's reach and reliability.

News

LOS ANGELES: Target, the retailer, has yielded multiple benefits from working with GroupM to build an agency tailored around its specific needs as a client.

Article

This event report examines how Target, the retailer, worked with GroupM to create a bespoke media agency called Team Arrow Partners.

Article

This article discusses the issues in cross-platform measuring TV and digital and why it is important to develop ways to accurately compare their data.

Opinion

Recent issues around media transparency, fake ads and brand safety issues have put a strain on client-agency relationships.

Article

This event report addresses the growing battle for marketing dollars taking place between agencies and consultancies.

News

Google "can't guarantee" that ads on YouTube - and other platforms it uses to serve client messages - will not appear against inappropriate content, according to a leading executive from the company.

Research Paper

In this article, the authors look at measuring the effectiveness of television advertisements in the Programmatic Age and the impact of new digital methods.

News

MUMBAI: Media spending was the biggest single driver of the Indian sports sponsorship market in 2016, increasing by almost a quarter and accounting for over half of the total, new data has shown.

Article

The article explores the new marketing direction of UK grocery retailer Sainsbury's including customer experience improvements and agency changes.

News

NEW YORK: Digital is not only capturing a greater portion of new marketing dollars and overtaking TV in many markets, it is also poised to bring about a step-change in the lives of everyone and marketers will need to respond accordingly, a new ...

Article

This report examines global trends in digital marketing as digital is capturing a greater portion of new marketing dollars and overtaking TV in many markets.

Article

This article looks at global sponsorship, which is forecast to rise 4.5% to $62.8 billion globally in 2017 - some 6% of global marketing spend.

News

LONDON: The UK advertising industry appears evenly divided on the impact of the nation's vote to leave the European Union, with around fifth of companies in the sector seeing growth possibilities and a similar proportion claiming to have already ...