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Article

This Company Profile from Euromonitor provides key details and analysis of Molson Coors. Included is a strategic evaluation with key facts about the Canadian and US company, competitive positioning against comparative brands, and assessment of its position in the alcoholic drinks market.

Article

This Company Profile from Euromonitor provides key details and analysis of Constellation Brands Inc, the owner of brands such as Almaden, Inglenook and Sazerac.

Case Study

This case study describes how Miller Lite, the beer brand, created a series of popular music events that attracted the attention of its target audience, raised awareness and increased sales.

Case Study

This case study shows how Miller Lite, a beer brand, tapped into a wider consumer base by creating its own music showcasing platform in Colombia.

Article

This Company Profile from Euromonitor provides key details and analysis of SABMiller Plc. Included is a strategic evaluation with key facts about the British company, competitive positioning against comparative brands, and assessment of its position in the alcoholic drinks market.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2013.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2013.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2012.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2012.

Case Study

In the run-up to the World Cup 2010 in South Africa, the Dutch advertising community capitalised on the national colour (orange) and created a range of orange-themed offerings.

Article

At the Festival of Media Latin America 2011, the sports marketing panel highlighted the impending opportunity presented by Brazil's hosting of the 2014 Football World Cup, followed by the 2016 Olympics.

Research Paper

The market research sector is currently a field of activity subject to considerable changes. Clients' information needs are shifting further away from the realms of traditional research agencies toward other types of suppliers, often ICT-driven.

Research Paper

With market trends happening on a global level and social media platforms gaining significance, there is a growing need for global insight in unconscious consumer motivation.

Article

Since the 1970s, many consumer goods companies have been moving brands towards global propositions, but this is rarely appropriate for brands embedded in the cultures of individual countries.

Article

Alcoholic drinks marketers face a number of challenges when marketing brands across Southeast Asia, including complex demographics, different religions and contrasting political and regulatory regimes.

News

LONDON: A 20% increase in African sales lifted SABMiller's earnings in the last financial year, according to the company's latest results.

Article

The obsession with newness seems to have blinded many in the marketing community to the infinitely more valuable payoff of long-standing brands.

Article

Responding to a question from a marketing executive from Grolsch, Paul Feldwick considers whether the long-term discounting of beer is an effective marketing strategy.

Article

This article presents lessons of how best to approach branding and advertising in Canada. This includes examples from the CASSIES case studies - Canadian Advertising Success Stories - over the years and how lessons cross over from one case to another.

Article

This article presents lessons of how best to approach branding and advertising in Canada. This includes examples from the CASSIES case studies - Canadian Advertising Success Stories - over the years and how lessons cross over from one case to another.

Research Paper

This paper challenges the commonly held view that qualitative research emerged from modern psychology, and argues that it has much older origins in western thought.

Research Paper

Segmentation can be a very powerful tool for aiming marketing to special groups. But is it always the right thing to do? What are its limitations? What is its future? What, if anything, lies beyond segmentation? The aim of this presentation is to challenge current thinking about segmentation and to offer alternatives.

News

LONDON: Beer brands such as Grolsch, Stella Artois and Budweiser are increasingly turning away from television in the UK, as they seek to reflect the changing media habits of their core target audience of male consumers.

Case Study

Microsoft found that users of Messenger didn't necessarily take advantage of all MSN and Windows Live tools and resources.

News

LONDON: Brewing giant SABMiller has named its European marketing director Chris Taylor as group international brand director – a newly created role designed to "ensure closer coordination" across its international products.