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News

SINGAPORE: Search is a powerful tool for discovering consumer intent but marketers need to do more to get search right in Asia’s mobile-first market, according to an SEO expert.

News

CHICAGO: Google, the tech giant, will reportedly open its first permanent retail store in Chicago’s Fulton Market district, a move that shows – despite the promise of e-commerce – that physical availability continues to be ...

Article

Estée Lauder, the beauty company, is using an approach called “micro-storytelling” to engage consumers.

Article

Estée Lauder, the beauty company, partnered with Google on a voice-led marketing program for its Advanced Night Repair anti-aging product.

Article

Mastercard, the payments company, has tackled various issues that face any brand seeking to adopt a more integrated approach across numerous markets.

Article

Paramount Home Media Distribution, a unit of Paramount Pictures, has been required to adapt as the contours of movie marketing change.

News

MENLO PARK, CA: Google staff are internally protesting the search giant’s leaked strategy to re-enter the China market, saying any move to launch a censored search engine raises “urgent moral and ethical issues”, according to ...

News

LONDON: Amazon is reportedly in talks with some of Europe’s leading insurance firms about offering products for a new price comparison website in the UK, which could see the US retail giant disrupt yet another business sector if the plan goes ...

Article

This article offers practical tips to boost discoverability via search in a variety of platforms including Google, Instagram and YouTube.

Data

Summarises the findings of WARC's latest mobile marketing survey, conducted across the UK on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

Article

UNTUCKit, the apparel manufacturer, has been able to refine its approach to television advertising by using smarter measurement solutions.

News

SHENZHEN/NEW YORK: Accenture, the global consultancy, has formed a strategic alliance with and has invested in the computer-vision start-up Malong Technologies, in a move that hints at the company’s China growth strategy and its belief in the ...

News

SAN FRANCISCO: Google has been found to record users’ location history even when it has been explicitly instructed not to, an investigation by the Associated Press finds.

News

CANNES: Marketers should ensure they are paying attention to the complex issues surrounding digital wellness, according to Marc Mathieu, the CMO of Samsung Electronics USA.

News

NEW YORK: Media giant Viacom has taken a significant step forward in the crowded and competitive arena of ad-targeting technology with the announcement that it has secured a new licensing deal with Fox.

News

NEW YORK: Virtual voice assistants (VVAs) like Amazon Alexa and Google Home offer a range of opportunities for marketers, but new research has revealed that they also could pose a threat to brand loyalty.

News

SEATTLE: Amazon, and many external surveys, suggest that voice shopping is big business. It has become a key part of both its and Google’s smart-speaker offers, but a report from The Information contradicts this, claiming that just 2% of ...

News

SHANGHAI: As reports emerge of Google’s plans to re-enter China, some market experts aren’t optimistic about the company’s ability to crack the notoriously difficult market which is dominated by home-grown internet giants.

Article

Visit California, a nonprofit tourism group, moved from brand communications to targeting consumer passion points in a bid to boost visitor numbers to the Golden State.

Article

Suprane, an inhalation product made by Baxter International, successfully connected with a target audience of medical professionals via mobile gaming.

Article

Under Armour, the sporting-goods manufacturer, has made strategic use of Amazon, the e-commerce platform, as a sales driver.

News

HOLLYWOOD, FL: Brands need to prepare voice strategies that can strengthen their position in this space for the long term, according to Sarah Hofstetter, chairwoman of agency 360i.

Opinion

Nicole Kane, Director of Global Media at McDonald’s and Chair of Judges for the WARC Media Awards’ Effective Use of Data category, spoke to Lucy Aitken about what she wants to see in this year’s papers.

Article

L'Oréal, the beauty company, believes e-commerce is essential for its future growth, and is thus attempting to prepare for the next wave of innovation in this space.

Article

Samsung, the electronics giant, is pursuing ideas that can encourage “digital wellness” among consumers.