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Article

This report highlights trends among the campaigns entered into the 2017 Cannes Creative Effectiveness Lions, including campaign budgets, media mix, campaign duration, creative approaches, metrics and regional variation.

Article

This event report outlines how Aditya Birla Group, the Indian conglomerate, has used the Net Promoter Score (NPS) to deepen customer understanding.

Article

This event report identifies key learnings from Ariel, the P&G-owned detergent, Share the Load campaign, with the creative and strategic team that put the work together.

Case Study

This case study shows how Gillette, a shaving razors brand, reversed declining brand affinity trends with 'how-to' tutorial experience videos in the US.

Article

This article explores how mothers across Asia consume content and explores characteristics of a very diverse demographic.

Article

This article looks at what marketers can do to ensure that communications before a brand launch or extension are effective and help build lasting success, and how that success can be measured.

Article

This event report explores how brands have partnered with Guinness World Records to drive engagement and awareness in unconventional ways.

Article

This Company Profile from Euromonitor provides key details and analysis of Aldi Group. Included is a strategic evaluation with key facts about the German company and competitive positioning against comparative brands in the retail market.

Article

This article explores the enduring power of creative intuition in an increasingly data-driven world and how agencies can find a balance to best serve clients.

Article

This article offers ten lessons from P&G's former Global President for E-Business, Deb Henretta, on future-proofing and digitally transforming large companies.

Article

This article explores trends set to shape Vietnam's marketing landscape in 2017, including economic growth, rising smartphone penetration, and the growing popularity of e-commerce, as well as highlighting potential challenges ahead.

News

MINNEAPOLIS, MN: Target's iconic bullseye logo will soon feature on the jerseys of Minnesota United players after the retail giant announced it has become an official sponsor of the club as part of its biggest ever push into US soccer.

Article

This article explores the topic of Masterbrands, a point of reference from which subsidiary brands flow, and a guiding architecture for the outlook of the company.

Article

This article, taken from the Warc Toolkit 2017 report, looks at the growing number of brands that are exploring direct-to-consumer (DTC) opportunities with the help of apps, buy buttons and subscription services.

Article

This exclusive report analyses the most effective social media campaigns, including an in-depth review of how social strategy drives effectiveness and practical suggestions for other brands to follow.

Case Study

This case study shows how Gillette, a shaving products brand, doubled its sales during China's Singles Day festival by using a virtual-reality mini-movie campaign.

Article

This event report addresses how Procter & Gamble, the FMCG giant, is seeking to enhance the standard of creativity across all of its advertising.

Article

This report describes how FMCG brands are using mobile strategies including geo-targeting, iBeacon technology and online brand films to innovate the path-to-purchase.

Article

This Company Profile from Euromonitor provides key details and analysis of Beiersdorf AG, the owner of brands such as Nivea, La Prairie and Labello.

Article

This event report addresses how Procter & Gamble – the owner of brands like Always, Pantene and Tide – is seeking to maintain high standards of creativity across its widely diverse output.

News

LONDON: The use of celebrity athletes in brand advertising is less important than the story being told, according to new research which calls into question the value of spending money on high-profile sponsorships.

Opinion

An early indication that a campaign will appear on Warc one day as an effectiveness paper is when it is fervently shared at launch.

News

CINCINNATI, OH: Procter & Gamble, the FMCG giant, is trialling a number of initiatives that bypass traditional retail routes as it seeks to connect directly with consumers.

News

SANTA MONICA, CA: Unilever's $1bn acquisition of Dollar Shave Club not only pitches the company into another battle with FMCG rival Procter & Gamble, it also offers it a new stream of customer data to work with.

Article

This report describes how toiletries brands are using social media to engage with their consumers in the EMEA region.