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Article

Procter & Gamble, the consumer goods giant, has been at the forefront of driving change in the digital-marketing space, and has further ambitions to pursue in this space.

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Land O’Lakes, the agriculture and food company, faced the challenge of blending its proud heritage with changing consumer tastes.

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Lucas Herscovici, Anheuser-Busch InBev’s Global Marketing VP/Consumer Connections, Insights and Innovation says that advertisers need to be able to stop interrupting and start attracting consumers by making content that is culturally relevant, and that people want to see.

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Anheuser-Busch InBev, the brewing giant, conducted a high-profile review of its media duties around the world to ensure they were truly fit for purpose.

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Kleenex, the tissue brand made by Kimblerly-Clark, has seen success through adopting a range of innovative marketing strategies.

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Land O’Lakes, the food and agriculture company, has enhanced connections with various audiences by helping change perceptions and embracing brand purpose.

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The 4A's (American Association of Advertising Agencies) is seeking to find new ways of helping agencies, and their clients, progress in a rapidly-changing marketing universe.

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Procter & Gamble, the consumer-packaged goods manufacturer, is transforming the client-agency relationship to reflect the new demands facing its brands.

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Ford, the automaker, has seen success through leveraging the power of podcast advertising to reach consumers.

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Twitter, the social-media platform, used conjoint analysis in order to establish the characteristics of the tweets that are most likely to be shared.

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A+E Networks, the media company, found that political orientation is an increasingly powerful influence on how women react to advertising.

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Kleenex, the tissue brand manufactured by Kimberly-Clark, successfully built consumer engagement through a focus on caregiving and compassion.

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Anheuser-Busch InBev, the beer giant, has witnessed considerable success from tapping into the power of programmatic advertising.

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Marketing researchers must strive to enhance the emerging slate of digital tools at their disposal while also retaining the most valuable techniques from the industry's past.

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Marketing researchers must be willing to take more risks as they look to cement their place in a rapidly-changing ecosystem.

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"Direct" brands, which sell products directly to consumers, are transforming various product categories and threaten to undermine the status of traditional market leaders.

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Away, the suitcase brand, sought to disrupt a category with low levels of consumer satisfaction and engagement by adopting a profoundly different approach.

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Glossier, the cosmetics brand, believes that digital technologies are transforming the beauty industry in a variety of powerful ways.

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Google, the tech company, believes that building “assistive” brands will be essential as consumer wants and needs change.

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Mars Petcare has moved beyond traditional means of promoting and selling products for cats and dogs in order to thrive in a changing consumer ecosystem.

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The Association of National Advertisers (ANA) and Forrester Research surveyed over 120 marketers to understand their perspectives on old and new modes of TV advertising.

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Procter & Gamble, the consumer goods giant, is seeking to transform its agency relationships across a range of dimensions.

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A+E Networks, the media company, builds audience understanding through on-going research into the attitudes, experiences and preferences of women across America.

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Ecommerce, first-party data and cloud-based systems are among the major drivers that can help brands engage consumers in new ways.

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Glossier, the beauty brand, has subverted norms in its category through both its digital-first approach and adopting a distinctive overarching philosophy.