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Opinion

Geoffrey Precourt, WARC’s US editor, muses on some advertising strategies that were all the rage in his youth.

Article

McDonald’s, the restaurant chain, has doubled down on multicultural marketing as seeks to be more nimble in this area.

Article

Kraft Heinz, the consumer packaged goods giant, is using an approach called “actvertising” to build on the impact of its advertising.

Article

IBM, the technology giant, is using agile marketing as it seeks to engage with consumers in impactful ways.

Article

Philip Morris International is shifting away from cigarettes, its traditional business driver, and towards smoke-free products that offer a healthier alternative to existing smokers.

Article

LOLA Mullen Lowe, the agency, used the global attention surrounding the 2018 FIFA World Cup to draw attention to the harsh climate facing the LGBTQ community in Russia, which was hosting the competition.

Article

Carnival Corp., a company that owns several cruising brands, has seen various beneficial outcomes from its commitment to diversity.

Article

PepsiCo, the food and beverage giant, focused on the unique nutritional value of Quaker Oats as it sought to break through with consumers in Latin America.

Article

Unilever, the consumer packaged goods giant, is taking a nuanced approach to influencer marketing in reflection of this strategy’s current strengths and weaknesses.

Article

Copa Airlines, Panama’s national air carrier, built consumer engagement through its connection with the country’s soccer team.

Article

The Association of National Advertisers (ANA), the industry body, found in research that the marketing industry still lags behind in many areas of diversity and representation.

Opinion

Marc Pritchard is the brand chief at the world’s largest advertiser. And he has very personal reasons for using this communications muscle to help drive social change, as Geoffrey Precourt reports.

Article

Procter & Gamble, the consumer goods giant, made a bold commitment to equality with “The Talk”, an ad based around the difficult conversations black parents are forced to have with their children.

Article

Visa, the payments company, enhanced various brand metrics in Brazil through a program based around charitable giving.

Article

Skol, the beer owned by Anheuser-Busch InBev, transformed its brand positioning in Brazil as it sought to reflect new shifts in culture.

Article

The Advertising Research Foundation (ARF), the industry body, is seeking to advance new standards for data usage in the marketing ecosystem.

Article

Hasbro, the toy manufacturer, has taken a test-and-learn approach to influencer marketing as it seeks to navigate this complex but dynamic space.

Article

FedEx, the courier and delivery service, has shifted its advertising strategy to reflect a more global, and integrated, brand positioning.

Article

Denny’s, the quick-service restaurant chain, has successfully reinvigorated its brand in the face of various headwinds.

Article

The Advertising Research Foundation (ARF), the industry body, is seeking to advance new standards for data usage in the marketing ecosystem.

Article

Progressive, the insurance provider, is seeking to find the right balance of information and intuition to succeed in its marketing efforts.

Article

Procter & Gamble, the consumer goods giant, is elevating multicultural marketing as it seeks to do good and drive growth at the same time.

Article

American Express, the financial services provider, is helping point the way forwards when it comes to talent management and organizational structures in marketing.

Article

Tackling social issues like race and gender inequality could not only yield perception benefits for marketers, but will also help them drive meaningful future growth.

Opinion

Sustainability is a point of focus for the world’s biggest advertiser. WARC's Geoffrey Precourt explores how P&G’s chief brand officer is working with the ANA and Cannes Lions to make it an industry priority, too.