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Article

This event report outlines how Aditya Birla Group, the conglomerate, built its Liva apparel brand based on marketing insights.

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This event report addresses how Grant Thornton, the audit, tax and advisory firm, is using advertising to challenge the “Big Four” in this industry.

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This event report details how Xerox, the technology group, is seeking to transform its brand and wider business.

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This event report outlines how Aditya Birla Group, the Indian conglomerate, has used the Net Promoter Score (NPS) to deepen customer understanding.

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This event report outlines analysis conducted by Nielsen, the research firm, into what drives effectiveness among the top-performing Super Bowl ads.

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This event report outlines how Watson, IBM's cognitive-computing platform, can help enhance various aspects of marketing.

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This article outlines how Aditya Birla Group, the conglomerate, drove a customer-centric transformation in its strategy.

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This event report details some of the findings from research conducted by CBS Vision, a research company, and Nielsen Catalina Solutions, a measurement company, into the relative impact of creativity and media placement.

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This event report outlines how PepisCo, the fast moving consumer goods company, deepened its understanding of how advertising impacts the digital audience.

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This event report outlines how brands can successfully fuse brand activation and promotions with advertising, drawing on examples from the Coca-Cola Co. in the US.

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This event report outlines some of the main opportunities and issues currently reshaping measurement practices across the media ecosystem.

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This event report outlines how Indian Motorcycle has driven progress in a category with distinct characteristics and unique forms of consumer behavior.

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This event report outlines how Maltesers, the candy brand owned by Mars Inc., put influencer marketing at the heart of its launch strategy in the US.

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This event report outlines how Russell Athletic, the sporting apparel brand, found success by flipping traditional category conventions.

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This event report outlines how Ford, the automaker, promoted its "Super Duty" truck through an expansive partnership with the National Football League (NFL).

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This event report outlines how Mastercard, the payments group, is building its brand at a time when obstacles for marketers are rising.

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This event report outlines how Coca-Cola, the soft-drinks giant, is aiming to strike a balance between precise targeting and reaching consumers at scale.

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This event report outlines how Barbie, the doll range made by Mattel, has further enhanced efforts to transform its brand.

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This event report highlights some of the most questionable advertising efforts from around the world, and assesses the underlying failures that result in this type of material reaching consumers.

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This event report addresses how Dr Pepper Snapple Group, the beverage manufacturer, is seeking to enhance digital measurement.

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This event report outlines how data is becoming "political", with profound implications for electoral candidates, consumers and businesses alike.

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This event report outlines how Verizon, the telecoms group, is seeking to enhance its media strategy.

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This event report outlines how Unilever, the FMCG manufacturer, is driving progress by partnering with startups.

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This event report demonstrates how Frito-Lay, the snacks group owned by PepsiCo, has deepened its understanding of mobile marketing on Facebook.

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This report explores how Intel, the technology company, implemented a new campaign to help reinvent its brand.