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Case Study

Toyota, the car brand, used branded content to increase sales of its hybrid car models in Europe.

News

Music cartridges didn’t see it off. Neither did cassettes, nor CDs.

Case Study

Mitsubishi Electric, an appliances manufacturer, used a TV ad to increase sales of its new JP series air conditioner across Asia.

Article

Tackling social issues like race and gender inequality could not only yield perception benefits for marketers, but will also help them drive meaningful future growth.

Opinion

Sustainability is a point of focus for the world’s biggest advertiser. WARC's Geoffrey Precourt explores how P&G’s chief brand officer is working with the ANA and Cannes Lions to make it an industry priority, too.

Article

The Association of National Advertisers (ANA) and Cannes Lions have joined forces to help marketers tackle some of the most pressing challenges facing the industry.

Article

Analysing trends in content strategies with lessons for marketers drawn from the 'Effective Content Strategy' category of the 2018 WARC Awards.

Case Study

Toyota, an automotive brand, promoted its Toyota Hybrid vehicles across Europe by launching a set of creatives that celebrated aspirational Hybrid drivers.

Article

Global FMCG company Johnson and Johnson and its Indonesia agency partner DDB believe that good client-agency relationships are like a healthy marriage.

Case Study

Philips AirFloss, an electronic power flossing device, increased its sales volume and value of its product in the UK by launching a set of executions that showed people why busyness is a poor excuse for not flossing.

Case Study

Škoda, an automobile manufacturer, achieved their best ever volume of sales orders and market share in the UK as a result of new brand positioning and creative work, while the industry around them plummeted.

Case Study

The National Citizen Service (NCS), a voluntary personal and social development programme in the UK, encouraged more year 11s than ever to sign up by launching a campaign with YouTube influencers and NCS participants.

News

The global trend towards the development of autonomous vehicles has been gathering pace this year, but a new partnership between Toyota and tech giant SoftBank might go even further with an advanced range of in-car mobility services.

Opinion

Now that content has tapped into the power of ideas, proper investment needs to support it to ensure it can be consistent over time, says Nick Kendall, Founding Partner of Broken, Electric Glue and The Garage Soho.

Article

Explores whether advertisers may be better served reaching consumers on the basis of digital media context.

News

BRUSSELS/LONDON: A majority of advertising industry decision-makers believe that artificial intelligence heralds the “next industrial revolution” but they are also concerned about relinquishing human control and what that means for ...

Article

As platforms evolve and budgets are strained, marketers work to find the ROI in social media marketing.

News

GLOBAL: A campaign created by FP7/CAIRO for soft drinks brand Coca-Cola around the African Cup of Nations has won the Grand Prix in the Effective Content Strategy category in the 2018 WARC Awards.

Case Study

Toyota Hybrid, an automotive car range, launched a multimedia campaign with the slogan We Choose Hybrid to familiarise consumers with this type of vehicle and drive consideration in Europe.

Article

General Motors, the automaker, has tapped the power of video research to help bring its consumer insights to life in compelling ways.

Case Study

BMW, a car manufacturer, launched the Road to Coachella campaign in the US to successfully showcase its partnership with the Coachella festival.

Case Study

Gillette, a razor brand, retained its market share and increased consumer loyalty by creating an influencer and social campaign in Kenya.

Case Study

Cartoon Network, a cable and satellite television channel, increased local relevance in the African market by introducing South African singer, Toya Delazy, as the fourth PowerPuff Girl.

Article

Global strategies, campaign updates and trends in the mass-market auto category.

Research Paper

Market research looked into how consumers feel their genders are represented by brands in Latin America, at a time when gender roles are changing and stereotypes are being debated and questioned in society.