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Case Study

Local brand Cute Press, created an online "soap opera" to boost sales of its UV Expert White & Matte sunscreen in Thailand.

Article

This Company Profile from Euromonitor provides key details and analysis of Unilever, the owner of brands such as Dove, Sunsilk, Axe and Pond's.

Article

This Company Profile from Euromonitor provides key details and analysis of L'Oréal, the owner of brands such as Garnier, Body Shop and Lancome.

Article

This article advises on how brands can adapt television commercials (TVCs) to create effective and engaging mobile content.

Article

This article outlines how new video consumption patterns in India are moving the country's heavily TV-centric media market toward mobile and online video.

Case Study

This case study describes how Vatika, an Indian haircare brand, took up the cause of women against cancer and, in return, received an unprecedented amount of publicity for the brand.

Case Study

This case study describes how Fair & Lovely, a skin-lightening cosmetic product of Hindustan Unilever, an Indian consumer goods company, used branded content and an online platform to reignite the love of Indian women for the brand.

Case Study

This case study shows how Pond's, a men's skincare brand, successfully rebranded itself to engage with male Indian consumers.

Case Study

This case study shows how Clean & Clear, a facial wash brand, challenged category norms and increased its sales by using real Indian teens in ads.

Case Study

This case study shows how Vaseline Men, a grooming brand, highlighted the product's healing capabilities with a digital campaign that focused on Thai men's worst fears.

Case Study

This case study shows how OGX, a haircare brand, took on larger rivals in the haircare product market, increasing both sales and brand awareness in the US with a personalised social media campaign.

Article

This article outlines 10 key ways to boost brand value based upon an analysis of what unites the world's biggest and most valuable brands, including the likes of Coca-Cola, Nike and Disney.

News

LONDON: Just 18 product launches out of more than 8,000 across Western Europe in the past two years achieved "breakthrough innovation" status, according to a new report which argues that successful innovation is a science and is not a matter of ...

Case Study

This case study shows how Olay, the skin care brand, included digital search and content generation into its previously traditional media campaigns, to grow brand awareness and purchase intent in Thailand.

Case Study

This case study describes how Clean & Clear (C&C), a teen skincare brand in India, used teenagers' real faces and words to build brand affinity and grow sales.

Case Study

This case study describes how the leader in the Indian beauty market, Fair & Lovely (FAL), reacted when a relaunch of its core product was poorly received by loyal FAL users.

Case Study

This case study describes how Fair and Lovely, one of Unilever India's biggest and most profitable brands, used previously untapped data to target lapsed consumers and grow sales.

Case Study

This case study explains how E45, the skincare brand, used a brand advocacy strategy as part of an integrated communications plan to attract a younger audience and increase sales in the UK.

Case Study

This case study explains how how Piz Buin, the sun-protection brands, reignited its iconic status in Spain by redefining the ultimate moment of truth in sun care and using a hero-hygiene-hub content model.

Research Paper

This paper explains how L'Oréal, the cosmetics company, improved the way it collects and analyses data to evaluate loyalty programs in Latin America.

Article

This article offers five lessons for relaunching brands, using examples from the 2014 IPA Effectiveness Awards winners.

Research Paper

This paper describes the development of a sensory research method that used visually impaired people as research participants rather than costly sensory-trained panels, in the skincare category.

Case Study

This case study demonstrates how Garnier Ultralift, the skin care product owned by L'Oréal, cut through scepticism about the cosmetic brands' scientific claims and increased sales.

Case Study

This case study describes how Clean & Clear, a leading teen skincare brand globally, launched its fruit facewash to Indian teenage girls with the promise of giving them the energy to get up and start the day.

Case Study

This campaign launched Garnier PS Cream in China, with the creative based on the trend of young Chinese women to Photoshop their selfies before posting them on social media.