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Article

This Company Profile from Euromonitor provides key details and analysis of Johnson & Johnson Inc, the owner of brands such as Listerine, Johnson's Baby and Neutrogena.

News

LONDON: Senior executives from The Hershey Company, Procter & Gamble and Mondelez International are joining the judging panel for the Effective Channel Integration category in the WARC Media Awards, announced today.

Article

This article shows the clear evidence that copycat brands are disrupting consumers' search and decision-making process, which is bad news for both original brands and shoppers, who find themselves manipulated.

Article

This article explores the necessity for brands to have conviction as consumers demand honesty, integrity and empathy from them.

Article

This article explains the lessons from behavioural science about the formation of habits and lists six strategies that marketers can employ to build, maintain and disrupt consumer habits.

Article

This short report summarises the results for the FMCG category from the 2017 WARC 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

Research Paper

This paper discusses the role of video-based research methods through a medical research study in China, with particular focus on why this method is effective in helping address the needs of those with multiple chronic conditions.

Article

This short report summarises the results for the UK from the 2017 WARC 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

News

NEW DELHI: Patanjali Ayurved, India's home-grown FMCG brand, has announced earnings of Rs 10,561 crore for FY17, placing it second only to Hindustan Unilever in revenue and well ahead of its other international FMCG rivals.

News

NEW YORK: Brands as diverse as Chase Bank and pharma giant GlaxoSmithKline have joined agencies in a new group, the Cognitive Media Council, which aims to better understand how artificial intelligence (AI) can apply to marketing strategy.

Article

This Company Profile from Euromonitor provides key details and analysis of Bayer, the pharmaceuticals company, following its acquisition of Merck & Co Inc's consumer health portfolio.

News

SYDNEY: Automotive brands Holden and Kia are the first companies in Australia to suspend programmatic advertising on Youtube after learning that their ads were appearing alongside questionable content.

News

NEW YORK: Some of the biggest brand advertisers in the US are suspending their marketing campaigns on Google and YouTube as the controversy about ads being served on extremist websites spreads from Europe.

Case Study

This case study describes how Horlicks, the malted milk drink - originally from the UK - which is the number one health drink in India, conducted a redesign to future proof its brand.

Case Study

This case study details how Breathe Right, a brand of nasal strips, used a mobile app to drive growth in Alberta, Canada.

Article

This article offers seven industry insights into marketing including that leadership skills must be learned ant that it is equally important to be aware that the product is at the heart of most marketing successes.

Article

This article explores how online communities have emerged as an alternative to online panel research, being an effective way of interacting with and sourcing customer insight.

Research Paper

This paper argues for the evolution of the role of video in qualitative research, given that half of the human brain is dedicating to visual function.

Case Study

This case study shows how Sensodyne, a toothpaste brand, increased sales and maintained market leadership with a 10 year campaign in the UK to raise awareness about tooth sensitivity.

Case Study

This case study shows how Iodex, a pain relief brand, overturned its declining sales in India by creating its own category and rebranding itself as an expert solution product.

Case Study

This case study shows how Iodex, a pain relief brand, created a diametrically opposite campaign to the market leader, in order to stand out from the crowded market and directly communicate to Sri Lankans.

Case Study

This case study shows how Horlicks, a health food brand, developed a game app to drive kids' pestering power and increase sales.

Case Study

This case study demonstrates how sticking to an emotional insight-based approach and being relevant through emerging parenting truths helped Bournvita, a leading powdered milk beverages brand in north-west India, restore and gain market share.

Case Study

This case study shows how Panadol, a pain relief brand, engaged with Sri Lankans to promote happiness and increase its brand affinity.

Case Study

This case study describes how GlaxoSmithKline, the pharmaceutical companies, used an emotional stunt that was brought to life on social media to save actual lives in the Philippines.