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Article

Frito-Lay, a unit of PepsiCo, successfully applied a digital wrap-around strategy to the launch of its new Doritos Blaze snack chips during the 2018 Super Bowl.

Article

Cheetos, a cheese-flavored snack owned by Frito-Lay, has driven consumer attention and engagement by turning to its online fans for inspiration.

Article

Highlighting trends among the campaigns entered into the 2018 Cannes Creative Effectiveness Lions, including campaign budgets, media mix, campaign duration, creative approaches and metrics.

Article

A category analysis of better for you (BFY) packaged food in the US, which includes company profiles, an overview of health and wellness in the US, key trends and category forecasts.

Case Study

Frito-Lay, a snack food manufacturer and marketer, increased its share of the cheese-puff market in the US with its brand Cheetos by launching a Cheetos art exhibit.

Case Study

Tostitos, a tortilla chip brand, launched a Super Bowl campaign in the US without airing a single commercial by creating a Tostitos bag that doubled up as a breathalyzer.

Article

Walmart, the world’s biggest retailer, is adapting its business to make sure it can compete at the highest level in the online and offline worlds alike.

Case Study

Cheetos, a cheese-flavoured snack brand, developed a gaming app to target tweens in Turkey, increase brand awareness and reinforce Cheetos as a 'fun' brand.

Case Study

This case study details how Doritos, a savoury snack brand, discovered a new point of view on boldness and regained millennial interest in Brazil.

Case Study

This case study shows how Doritos, a snack brand, increased sales and brand awareness by partnering with a support organisation for LGBT youth in the US and releasing a Gay Pride themed product.

Case Study

This case study explores how Chipsy (AKA Lays), the world's biggest potato chip brand, launched a campaign in Egypt by partnering with the UEFA Champions League: the world's biggest football league.

Case Study

Doritos, a snack brand, launched a politically minded yet creative campaign that not only increased brand awareness, but also increased awareness towards young voter apathy in the US.

Article

This paper explores how to create successful branded content, using the example of multinational retailer Wal-Mart which created branded entertainment films for its sponsorship of the Academy Awards in the United States.

News

NEW YORK: Frito-Lay, the snacks group owned by PepsiCo, believes success on mobile rests on an understanding that this medium is non-linear, visual-first and involves a wide range of consumer mindsets.

Article

This event report demonstrates how Frito-Lay, the snacks group owned by PepsiCo, has deepened its understanding of mobile marketing on Facebook.

Case Study

Snack brand Cheetos developed a social media campaign that encouraged US consumers to treat its products as works of art.

Article

This event report outlines how Sabra, the dips and spreads brand, has aimed to become America's "unofficial meal" through working with a diverse range of influencers.

Research Paper

This paper presents analysis by Nestle India and Nielsen that sets out to understand what it takes for new products and innovations to win in the long term, defined as 'beyond the first phase of life on the shelf'.

Article

In this article, Ted Florea, chief strategy officer at PNYC, discusses the books that have influenced him the most.

Article

This short report summarises the results for the food category from the 2016 Warc 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

Research Paper

This "Speaker's Box" article provides an insight into consumer empowerment and the subsequent implications for the advertising industry.

Article

This article examines the techniques and attributes of campaigns that 'win' at the Super Bowl, arguing that resonating with today's audience is a case of engaging and becoming truly customer-centric.

News

NEW YORK: Ten years after its first, ground-breaking Crash the Super Bowl ad, Doritos is rethinking the crowdsourcing of ideas and content but the snack food brand has no intention of abandoning this approach.

Article

This article, taken from the Warc Toolkit 2016 report, looks at the fusion of data and creativity.

Article

This article summarises Warc's Toolkit 2016, a guide to six key challenges for brands in the coming year.