Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

Index

225 results found
Sort by

Article

Walmart, the world’s biggest retailer, is adapting its business to make sure it can compete at the highest level in the online and offline worlds alike.

Case Study

This case study details how Doritos, a savoury snack brand, discovered a new point of view on boldness and regained millennial interest in Brazil.

Case Study

This case study shows how Doritos, a snack brand, increased sales and brand awareness by partnering with a support organisation for LGBT youth in the US and releasing a Gay Pride themed product.

Case Study

This case study explores how Chipsy (AKA Lays), the world's biggest potato chip brand, launched a campaign in Egypt by partnering with the UEFA Champions League: the world's biggest football league.

Article

This paper explores how to create successful branded content, using the example of multinational retailer Wal-Mart which created branded entertainment films for its sponsorship of the Academy Awards in the United States.

News

NEW YORK: Frito-Lay, the snacks group owned by PepsiCo, believes success on mobile rests on an understanding that this medium is non-linear, visual-first and involves a wide range of consumer mindsets.

Article

This event report demonstrates how Frito-Lay, the snacks group owned by PepsiCo, has deepened its understanding of mobile marketing on Facebook.

Article

This event report outlines how Sabra, the dips and spreads brand, has aimed to become America's "unofficial meal" through working with a diverse range of influencers.

Research Paper

This paper presents analysis by Nestle India and Nielsen that sets out to understand what it takes for new products and innovations to win in the long term, defined as 'beyond the first phase of life on the shelf'.

Article

In this article, Ted Florea, chief strategy officer at PNYC, discusses the books that have influenced him the most.

Article

This short report summarises the results for the food category from the 2016 Warc 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

Research Paper

This "Speaker's Box" article provides an insight into consumer empowerment and the subsequent implications for the advertising industry.

Article

This article examines the techniques and attributes of campaigns that 'win' at the Super Bowl, arguing that resonating with today's audience is a case of engaging and becoming truly customer-centric.

News

NEW YORK: Ten years after its first, ground-breaking Crash the Super Bowl ad, Doritos is rethinking the crowdsourcing of ideas and content but the snack food brand has no intention of abandoning this approach.

Article

This article, taken from the Warc Toolkit 2016 report, looks at the fusion of data and creativity.

Article

This article summarises Warc's Toolkit 2016, a guide to six key challenges for brands in the coming year.

News

NEW YORK: Marketers who want to thrive in the digital age will need to become "marketing technologists", according to a leading executive from Frito-Lay.

Article

This event report outlines how Frito-Lay, the snacks division of PepsiCo, is seeking to develop a new breed of "marketing technologists".

Article

This Company Profile from Euromonitor provides key details and analysis of The Coca-Cola Co, the owner of brands such as Minute Maid.

Case Study

This case study describes how Frito-Lay, a potato chip brand in Canada, added a personalised video function to revitalise a successful campaign.

Article

This article analyses the different aspects of fame and describes how to create a 'snowball effect' that maintains brand fame over time.

Article

This Company Profile from Euromonitor provides key details and analysis of Pepsi Co, the owner of brands such as Tropicana, Gatorade and Aquafina.

Case Study

This case study describes how Fritolay PepsiCo in Guatemala defended its most popular snack brand, Tortrix, against newer, cooler competitors.

Case Study

This case study explains how two PepsiCo brands - Doritos and Mountain Dew - used a partnership with video game Call of Duty to increase sales in the US.

Article

This essay proposes three fundamental ways in which Big Data can be utilised to aid creative thinking.