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News

SYDNEY: The use of subscription video-on-demand (SVOD) services in Australia has almost doubled in the past three years, according to a new study, with people now spending an average of 8.75 hours per week viewing content via this channel.

News

SYDNEY: The majority of Australians now spend more time online than offline, as their consumption of digital entertainment content continues to increase, according to new data from Nielsen.

Article

This report uses 2017 Nielsen data to examine the digital media consumption habits of Australians, including devices used, generational differences and emerging trends.

Article

This report examines current and future trends in the global video industry, including the evolution of linear television and online video services, and the implications for advertisers.

Case Study

Foxtel, a television company, increased the number of viewers by using a famous Sports anchor as the face of its new traditional and mobile media communications strategy in Australia.

Case Study

Foxtel, a cable TV network, used a mobile-led targeted content campaign to entice Australian sports viewers to buy their channel's subscription services.

Case Study

This case study shows how the Football Federation of Australia aimed to encourage people to support a Hyundai A-League (HAL) team in order to help its overall vision of making football the largest sport in Australia.

Article

This report analyses the current state of LGBTQ portrayals in advertising, with brand examples and key learnings for marketers who wish to engage this audience.

Case Study

This case study shows how the Melbourne International Film Festival (MIFF) increased ticket sales in Australia by creating film trailers that depicted emotional expressions of viewers rather than the movies.

Case Study

This case study describes how the Melbourne Film Festival used previous festival-goers to create content to bring new visitors to the Australian event.

News

CANBERRA: The heads of more than 25 Australian media companies met in Canberra yesterday in an unprecedented display of unity to urge Parliament to back reforms on media law.

News

SYDNEY: Automotive brands Holden and Kia are the first companies in Australia to suspend programmatic advertising on Youtube after learning that their ads were appearing alongside questionable content.

Article

This article shows how Supercheap Auto, an Australian automotive accessories brand, used sponsorship of the Bathurst 1000 race to create an experiential retail success second only to Christmas in sales revenue.

News

SYDNEY: Australia's television industry has come together to provide a total figure for spending across both free-to-air channels and on-demand streaming channels.

News

SYDNEY: Fox Sports and News Corp Australia have secured a A$346m broadcast rights deal with the Football Federation Australia (FFA) that represents the biggest investment of its kind in Australian soccer.

News

SYDNEY: Streaming site Netflix has seen its subscriber audience in Australia rise to levels comparable to rival Foxtel but the amount of time consumers spend with the two platforms, is very different according to new research.

Case Study

This case study describes how Foxtel, Australia's leading pay television company, reduced the price of its starter pack to kickstart growth.

News

SYDNEY: Rival Australian TV channels have joined forces to create a new research and marketing body that will rebut the "inaccurate claims" and "questionable metrics" of digital media players.

Article

This event report outlines seven media trends that are likely to make a major impact in the US in 2016.

Gunn Report

Commentaries on the individual ranking tables of the Gunn Report 2016 (introduced by the guest editor, Kate Stanners) spanning: Film, Print / Out Of Home, Digital, All Gunns Blazing, Countries, Advertisers, Production Companies, Directors, Agencies and Agency Networks.

Gunn Report

Contains the film creative 'Date Night' for Foxtel by the agency TBWA\Sydney in Australia.

Case Study

This case study explains how Nimble, a short term loans company, increased new loan numbers by normalising the practice in Australia.

Case Study

This case study details a campaign by Beam-Suntory, the alcoholic drinks company, which increased sales of 'ready to drink' (RTD) products in Australia over a four year period.

Article

The Programmatic Primer is designed to enable advertisers to take advantage of the opportunities offered by programmatic advertising.

News

SYDNEY: Australian SVOD businesses have rejected the idea of introducing ads to their service and intend to stick with a subscription model, although observers have questioned whether the local market can sustain a number of services on this basis.