Get a demo Do I subscribe? News sign-up Sample reports

Search in

Show only

Date Range

Search within

Categories

Brand

Country

Source

Index

290 results found
Sort by

Research Paper

Academic and practitioner studies have found that television consumption is highest among American audiences of diverse races and ethnicities.

Case Study

Emoticast, a UK-based entertainment startup, launched TuneMoji, an app that allows users globally to add music to GIFs, to help bring popular culture into messaging apps.

News

NEW YORK: Ratings success doesn’t trump racism, as Roseanne Barr has discovered after ABC scrapped a planned second series of her revived show following a “repugnant” comment about a former adviser to President Obama.

Case Study

East Village E20, a property development in East London, launched a wine and cheese festival to drive footfall to the property and find new tenants.

News

LANFORD, ILL: The ratings success of Roseanne, the blue-collar sitcom starting Roseanne Barr revived after 20 years, is partly due to a decision to stick with broadcast television which has ensured the greatest possible reach.

Gunn Report

Looks into which North American campaigns, along with the agencies that have worked on campaigns in this region, have performed best over the past year.

Case Study

Department of Defence, an executive branch of the US government, used PR to launch its Warrior Games campaign to support the wounded, ill and injured service members and veterans of the US, UK and Australian Defence Force.

News

NEW YORK: Another US network is reviewing ad loads, as Fox has signalled its ambition to slash advertising time over the next two years.

News

MUMBAI: India is powering revenue and profit growth for regional pay-TV broadcasters in Asia Pacific, according to new research.

Article

Highlights three key learnings for best practice guidance in marrying channels in an integrated media strategy to maximise ad receptivity.

Article

Outlines a series of papers on the challenges and opportunities for marketers in a multiscreen environment.

Article

This report examines current and future trends in the global video industry, including the evolution of linear television and online video services, and the implications for advertisers.

Article

This article explores the future of TV and video content over the next five years, based on industry expert interviews, primary GroupM research and secondary research within the UK.

Case Study

Alien: Covenant, a movie brand, released a campaign to launch its new film and engage fans.

Case Study

This case study explains how The Ad Council's Love Has No Labels campaign, an equality movement, flooded American culture with diverse images of love to normalize them and reduce implicit bias.

News

NEW YORK: YouTube and Facebook have been trying out six-second ads for some time, but now the Fox TV network is poised to launch its first use of the format during National Football League (NFL) games this autumn.

Case Study

This case study explains how Fox Home Entertainment promoted its superhero film, Deadpool, globally through a viral social media campaign based around the promotional participation of its star and producer, Ryan Reynolds.

Case Study

This case study explains how the UK electronics retailer Currys PC World increased sales around Christmas by being honest about the stresses and difficulties of the period and positioning itself as the solution in a humorous TV ad and social media campaign.

Case Study

This case study shows how Madden NFL, a videogame brand, used famous Internet comics in a humorous social media campaign in order to increase sales in the US.

Case Study

This case study shows how The Mick, Fox's new TV series, made its debut in the US by creating an engaging campaign that invited parents and fans to share their parenting stories.

Case Study

This case study explains how American estate agent Coldwell Banker used an X-Men themed campaign to tie-in with a movie release to increase enquiries from people looking to sell their homes.

Case Study

AXE, a male grooming products brand, launched an integrated communications campaign in the US to redefine the brand's image and stance towards masculinity.

Article

This report provides evidence of how advertising - with an estimated global spend of $542 billion in 2016 - plays a crucial role in driving national economies and generating growth.

Case Study

Shopkins, a toy brand owned by Moose Toys, used an influencer strategy focused on YouTube to increase sales in the US.

Article

This report examines global trends in digital marketing as digital is capturing a greater portion of new marketing dollars and overtaking TV in many markets.