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Case Study

German telco Deutsche Telekom used mobile and social channels globally for the launch of the Sea Hero Quest game (mobile and VR) that provided a vast data set to be used in dementia research.

Article

Argues that the 90s were not a golden age but marketing is about to enter one, thanks to changes in data gathering and technology.

Article

Explores how the increasing popularity of podcasts is presenting new opportunities for advertisers, as podcasts present them with a chance to access hard-to-reach audio audiences that are highly engaged, and explains how brands must clearly indicate their presence to avoid overstepping editorial boundaries.

Article

Artificial Intelligence is on the rise: Google and Amazon supply it, companies like Ocado are using it, but what does it do? With applications across indexing, natural language, and advanced analysis, AI will be a fundamental technology, but not always in the way you might think.

Case Study

Healthcare brand Fortis used a multichannel campaign featuring disabled war veterans to increase organ donations in India.

Case Study

Watch brand Titan used a multimedia strategy to launch its smartwatch in India.

Article

This Company Profile from Euromonitor provides key details and analysis of Beiersdorf AG, the owner of brands such as Nivea, La Prairie and Labello.

Article

This Company Profile from Euromonitor provides key details and analysis of Johnson & Johnson Inc, the owner of brands such as Listerine, Johnson's Baby and Neutrogena.

Article

This event report explores how audio is changing the way brands must present themselves; voice-activated assistants and searches are growing and users are moving away from screens to use the internet and, ultimately, to make purchase decisions.

Case Study

Drinks brand Mirinda (part of PepsiCo) helped achieve behavioural change by starting a debate and drawing consumer attention to the issue of exam pressure experienced by Indian teenagers.

Case Study

This case study shows how Dabur Chyawanprash, a child's dietary supplement brand, increased sales by repositioning its product as a winter must-have.

Article

This report discusses Marketing in the Digital Age, a new work looking into the causes of marketing effectiveness from Les Binet and Peter Field.

Case Study

This case study explains how Nestlé's Acti-V yoghurt overcame stiff competition in Hong Kong, especially from sister brand Dairy Farm.

Article

This article demonstrates how firms can grow profits in Asia by meeting the needs and expectations of the senior market, which has been largely ignored.

Case Study

This case study describes how DHFL Home Loans, the financial brand, used an integrated connection strategy to increase brand awareness in India.

Article

This Company Profile from Euromonitor provides key details and analysis of Elizabeth Arden. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the cosmetics market.

Article

This report provides an analysis of the 2015 Union Budget in India, listing the developments and announcements that most closely impact individual sectors.

Gunn Report

Contains the film creative 'Psycho Piranhas' for Philips Aqua Touch Shaver by the agency Ogilvy Brasil in Brazil.

Case Study

This campaign, for Kia cars, was the brand's first global campaign, and aimed to improve its quality perceptions.

Case Study

This campaign for Denny's, the American diner chain, aimed to reach the Millennial generation and regain lost sales.

Article

This article argues that brands can adapt to the digital world by learning from the Asian model, based on shared values and collaboration with consumers, rather than relying on the increasingly outmoded western concepts of individual ownership and a top-down brand narrative.

Research Paper

Unilever is growing its brands in emerging markets, including Asia, Africa, South America and Eastern Europe.

Research Paper

Digital media has profoundly affected the advertising industry as new channels supplant traditional media and Internet advertising moves beyond rudimentary display ads to the likes of viral video and social networking.

Case Study

Toyota, the automobile brand owner, had positioned itself as committed to making technological progress in harmony with nature.

Gunn Report

Contains the print creative 'America', 'Europe' and 'Asia' for Fedex by the agency DDB Brasil in Brazil.