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News

BEIJING: European luxury brands are trying to get into China’s lucrative e-commerce space, with the e-commerce giant JD.com carving out an attractive niche for companies looking to engage with affluent millennials.

Gunn Report

Contains the creative for the 'Google Home Of The Whopper' campaign for Burger King by the agency DAVID in the US.

Case Study

Vitalite, a dairy free spread, redesigned its packaging in the UK to showcase its dairy free aspect in a continually growing dairy free sector.

Case Study

Larios, a gin brand, reversed its sales decline and reconnected with consumers by redesigning its bottles to showcase its Mediterranean heritage.

Case Study

Interflora Denmark, the flower delivery network, mixed Nordic cultural heritage and botany to market its ASK brand of beer to men.

Gunn Report

Contains the creative for the 'Google Home Of The Whopper' campaign for Burger King by the agency DAVID in the USA.

Article

This Company Profile from Euromonitor provides key details and analysis of Airbnb, the peer-to-peer accommodation platform.

Case Study

The Colombian Ministry of Environment and Sustainable Development reduced Chinese global consumption of wildlife-based aphrodisiacs by offering a sustainable alternative.

Case Study

Amarula, the South African cream liqueur, increased awareness of poaching and of its connection to the anti-ivory poaching movement by encouraging users to personalise elephant designs online.

Article

This event report explores how audio is changing the way brands must present themselves; voice-activated assistants and searches are growing and users are moving away from screens to use the internet and, ultimately, to make purchase decisions.

Article

This Company Profile from Euromonitor provides key details and analysis of Amway, the owner of brands such as Nutrilite.

Article

This article outlines how to achieve brand growth through brand availability and knowing your target market, illustrating the learnings with a case study from the yoghurt sector.

Case Study

This case study explains how animal advocacy charity WildAid united elephant NGOs and people around the world to persuade the UN to ban the ivory trade in a campaign driven by content and social media.

Case Study

This case study shows how WildAid, an environmental organisation, created a global movement to end ivory trade by mobilising different wildlife groups worldwide.

Case Study

This case study shows how WildAid, a wildlife NGO, decisively changed the fate of the global ivory trade through a large-scale social media campaign.

Case Study

CRDL, a product that promotes physical contact between people with mental illnesses or disabilities and their loved ones, successfully launched in the Netherlands by tailoring its communication strategy to both wide and health-related audiences.

News

LONDON: Unilever has confirmed plans to sell its €6bn spreads business, including such well-known brands as Flora and Stork, following an extensive strategic review of its operations that may also affect the Anglo-Dutch FMCG ...

Research Paper

This paper addresses the issue of social media content marketing – designing brand content that is shared with consumers via social media - in relation to Facebook and in the context of consumer engagement.

Case Study

This case study shows how Flora ProActiv, a Unilever-owned margarine brand, halted declining sales in the UK by redesigning the product to stimulate emotions, reassure consumers, and reverse the decline.

Case Study

This case study describes how Anchor, a brand of dairy products, drove penetration of its butter and raised awareness of the product in the United Kingdom.

Case Study

This case study shows how the Royal Bank of Scotland (RBS), a financial services brand, created its own documentary on financial scamming to increase brand trust in Scotland.

Case Study

This paper describes how UK bank NatWest integrated a diverse range of data sources into a multi-faceted modelling framework called the Brand Contribution Programme to lay the foundations for a new approach to the bank's marketing investment.

Case Study

This case study shows how Diu, a small Indian Island, successfully doubled its number of tourists by rebranding itself and showcasing its culturally eclectic past.

Research Paper

This report describes the results of a Unilever Habits and Attitudes (H&A) study that looked into consumer behaviour and the opportunities provided by listening to social media conversations to pick up emerging signals of change.

Article

This event report describes the growing importance of audio content, with its unique potential for reach and concentrated engagement.