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Article

Discusses the current issues surrounding data quality, particularly in light of GDPR, and provides tips on how to overcome them.

Article

Marketing is a discipline that makes improves the imperfect; a copywriting veteran outlines strategies for marketing ugly, boring, and undifferentiated products.

Article

Recent news surrounding the use of consumers' personal data has re-framed the debate around privacy, and with new legislation set to change the rules, companies need to be prepared to re-think communications.

News

SAN FRANCISCO: After keeping herself largely out of the limelight since Facebook has been engulfed in a data privacy scandal, Sheryl Sandberg, the company’s chief operating officer, has conducted a series of media interviews to admit to ...

Article

The Advertising Research Foundation (ARF) is spearheading efforts to develop new standards and guidelines that govern data collection and protection.

Article

Provides marketers with key best practices on planning an effective sports sponsorship strategy, which is dependent on a rigorous strategic planning process to ensure effective targeting.

Article

Interviews Vince Cable, leader of UK political party the Liberal Democrats, and examines how he has handled his leadership role.

Article

Looks at how correct and incorrect predictions made in 1998 by The Economist were for the future.

Article

Discusses advertising over the years through an interview with the author and highlights some key things that happened in 1998.

Article

Examines the differences and similarities between the mood of the British public in 1998 and 2018.

Article

Attitudes toward privacy and advertisement avoidance have not shown any significant differences across generations in extant advertising research.

Article

Advertising scholars have been hesitant to identify creativity as the heart and soul of advertising, and that has produced a chasm between themselves and practitioners.

Article

Provides publishers with essential information on how to prepare for the General Data Protection Regulation, which increases compliance obligations around the collection and processing of personal data.

News

NEW YORK: The effects of corporate social responsibility (CSR) communications by financial institutions are influenced by management structures as much as the nature of the message, according to a paper published in the Journal of Advertising ...

News

LONDON: John Lewis Partnership, the owner of John Lewis department stores and the Waitrose supermarket chain, has reported a 77% fall in pre-tax profits to £104m after taking into account staff bonuses.

Article

A global outlook of consumer income to 2030, including key trends, regional snapshots and rankings of key indicators.

Article

Cookies are losing their relevancy and usefulness for targeted advertising, due to a combination of advances in technology, changes to consumer behaviour and upcoming amendments to data privacy regulation.

Case Study

Homeward Bound, a project to advance the role of women in science, developed a global brand identity by redefining gender symbols to create a unique symbol and slogan, 'Mother Nature Needs Her Daughters'.

Case Study

Desjardins, the North American association of credit unions, improved its brand reputation among young Quebecers by showing it can help them reach autonomy.

News

BRUSSELS: Most marketers should be aware by now that the European Union’s General Data Protection Regulation (GDPR) comes into force on May 25, but the World Federation of Advertisers (WFA) is also warning of the potential consequences of ...

Article

A global outlook on consumer expenditure to 2030, including key trends, regional snapshots and rankings of key indicators.

News

LONDON: Just 38% of European Union nationals who work in the UK’s marketing and creative industries say they will “definitely” or “probably” stay in the country after Brexit, according to a new survey.

News

BRUSSELS: Facebook has said that it will simplify data control for its more-than-2bn users ahead of the implementation of the European Union’s General Data Protection Regulation, which will come into force in May.

Case Study

Cornetto promoted its new ice cream to young consumers in Russia by positioning itself as a relationship ice-breaker through multiple media channels.

News

NEW DELHI: Indian consumers are likely to soon find themselves empowered with significantly enhanced safeguards after the Union Cabinet approved a new Consumer Protection Bill.