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Case Study

Fiat Egea, the car brand, used a partnership with TV series İçerde and an interactive second screen experience to support its brand positioning.

Article

This report explores the evolution of Green Auto, looking at sales and consumer support for hybrid, electric and battery-powered cars, as well as how communications have changed within the industry.

Case Study

This case study details how FIAT, a car brand, introduced Fiat Egea Family in Turkey to change people's point of view about cars.

Article

This Company Profile from Euromonitor provides key details and analysis of LG Corp, South Korea’s fourth largest conglomerate which has four divisions including Home Appliances & Air Solutions.

Article

This article outlines the challenges of brand differentiation in the automotive category and offers five steps agencies can adopt to create original and exciting automotive advertising.

Case Study

This case study explains how the UK's NHS Blood and Transplant service recruited 17-24 year olds during National Blood Week by working with partners in TV, radio, digital, print and online to create a sense of urgency.

Article

This article examines how agencies seem to be in a race to the bottom, to provide services at ever lower price points - without, they promise, compromising on any of the other aspects of quality or speed.

Opinion

Mis-represented facts, blatant lies, dubious content – call it what you like but one thing is for sure: fake news is big news.

Article

This article introduces a series of papers analysing how the rise and rise of smartphones has radically changed advertising, offering new opportunities for brands to engage in mobile moments.

Article

This article examines how mobile usage is growing exponentially, so brands should ensure that they are present for each micro-moment of the customer journey, making the experience optimised and in sync.

Article

This event report outlines how Nissan, the automaker, is developing its model for content marketing.

News

LAS VEGAS: Fiat Chrysler, the automaker, believes that "smart is the new sexy" when it comes to building vehicles which will successfully attract millennial consumers.

Article

This event report outlines how Fiat Chrysler, the carmaker, is seeking to create automotive solutions which truly meet the needs of millennials.

Case Study

This case study describes how Toyota AYGO, a small city car, built a playful campaign around the UK launch of an updated model that increased sales, outsold competitors and brought in new customers.

News

NEW YORK: Fiat Chrysler, the automaker, has enjoyed digital success by seeking to more actively reach consumers at the "Is it right for me?" moment.

Article

This article details Nissan's sponsorship program of the 2016 Olympic Games in Rio de Janeiro, Brazil - a partnership which ultimately boosted a variety of key brand metrics, as well as driving sales.

Article

This event report demonstrates how Fiat Chrysler, the automaker, has successfully engaged consumers by targeting the "Is It Right for Me?" phase of the purchase journey.

Case Study

This case study highlights a social media-focused campaign that challenged negative cultural prejudices against Nesquik, a breakfast cereal brand, among parents of children in Saudi Arabia.

Article

This event report highlights some woeful – and outstanding – uses of technology by organisations and considers why some can get it so expensively wrong.

Article

This article sets out four rules for successful acquisition marketing in a personalised era.

Article

The following article covers the findings of in-depth research carried out across multiple Asian markets by SenseAsiaTM on women's paths to purchase in the automotive sector.

News

ORLANDO, FL: Alfa Romeo, the auto marque owned by Fiat Chrysler, is tapping into the concept of "the better life" as it aims to fuel sales among luxury consumers.

Article

This article outlines ten key shopper trends that brands need to recognise within the rapidly evolving retail sector and explains how best they can address them.

Research Paper

This paper, which includes a case study from Shell, the energy company, offers tips on how to pick key insights out of the mass of data-driven possibilities available and effectively sell these insights within and outside the business.

Opinion

The New New Thing is a silicon valley idea, enshrined in a fantastic eponymous book by Michael Lewis.