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Article

KFC, the quick-service restaurant chain, has greatly strengthened its brand in the past few years, and credits Wieden+Kennedy, its agency, for helping drive this process.

Article

This Company Profile from Euromonitor provides key details and analysis of Nestlé's pet care brands, including Prurina and Bakers.

Case Study

Ung Cancer, a non-profit organisation, launched the Check Your Balls campaign in Sweden to raise awareness of testicular cancer among young adults.

Article

Offers advice on how experiential might work in different ways for a brand, using examples from the likes of David Lloyd, Jet Blue and The Economist.

News

LOS ANGELES: Influence is now a serious business, but while murkiness continues to surround the strategy, new research is opening up the door on effectiveness.

News

LONDON: A growing number of companies are mulling introducing redeemable incentives and forming partnerships to protect data in order to secure user consent for personal information ahead of the General Data Protection Regulation’s coming ...

Gunn Report

Contains the creative for the 'End The Silence' campaign for La Sirena by the agency OMD in Dominican Republic.

Article

The Univision Creator Network (UCN), an influencer-marketing unit of media company Univision, believes that online content creators can offer unique benefits from a marketing perspective.

Gunn Report

Contains the creative for the 'Switch it off campaign' campaign for Amnesty International by the agency Ogilvy & Mather in Germany.

News

GLOBAL: Influencer marketing, often eyed warily as an unaccountable and murky subset of the industry, has received new scrutiny to strengthen the view that the value of partnering with influencers lies in enhanced opportunities for engagement ...

Case Study

London's black cabs raised awareness of the rebranded mytaxi app with a targeted digital OOH campaign to turn Uber's most hated feature of price-surging to their advantage.

Case Study

Purina, Nestle's corporate pet food brand, launched a direct mail campaign in Italy to create more personalised interactions with its customers and obtain more valuable client data.

Article

This article provides guidance and reading on the subject of real-time marketing; closely aligned with technologies like programmatic, its implications travel across the marketing ecosystem.

Article

This Company Profile from Euromonitor provides key details and analysis of Mars Inc, the owner of brands such as Pedigree, Whiskas, Royal Canin and Nutro & Greenies.

Article

This report analyses the key themes and summarises the winning case studies from the WARC Innovation Awards, and presents the views and opinions of the 25 judges.

Case Study

This case study describes how Tide, a laundry detergent brand, increased positive sentiment in the US by trying to remove harmful labels and stereotypes associated with Hispanic people.

News

LONDON: Influencer marketing needs a radical rethink, away from big-name vloggers who deliver reach, and toward micro-influencers, who often enjoy greater engagement and could have a far greater impact on attitude and behaviour, an industry figure ...

Article

This article examines best practice in influencer marketing, including how to identify the right influencers, how to approach them and how to measure the effectiveness of the campaign.

Article

This event report explores how brands have partnered with Guinness World Records to drive engagement and awareness in unconventional ways.

Case Study

This case study describes how tech company Dyson aimed to get elite talent to apply to work for the company globally through Rethinkers, a cryptic online challenge.

News

LONDON: Senior executives from VISA, Vizeum China, Jack Morton Worldwide and Livity have joined the judging panel for the Warc Innovation Awards 2017, which is being chaired by Dana Anderson, Senior Vice President and Chief Marketing Officer of ...

Research Paper

This paper proposes that empathy is the emotional token necessary to capitalise on the move toward social media and ever increasing screen time.

Case Study

This case study shows how Whiskas, a cat food brand, successfully repositioned itself in the Australian market by developing a new Instagram-based product.

Case Study

Felix, a Nestlé Purina petcare brand, used PR to help make the brand stand out from rival cat food products in Germany, entertain and enlarge the Felix online community, and generate social buzz by creating the first wearable technology for cats.

Article

In this event report Condé Nast presented seven 'deadly sins' and seven 'golden rules' of magazine publishing.