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Article

Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards.

Article

Coca-Cola, the soft-drinks manufacturer, has started experimenting with analytics driven by artificial intelligence, and has thus gained an insight into the benefits and obstacles presented by this approach.

Article

Global strategies, campaign updates and trends in the carbonated soft drinks category.

Opinion

Wasim Basir, Coca-Cola MENA’s Director of Integrated Marketing Communication and the chair of judges for this year ’ s WARC Prize for MENA strategy, speaks to Lucy Aitken about the challenge of reaching the region’s youth and what makes a winning strategy.

Case Study

Beverage brand Fanta revitalised its brand awareness in Australia through engaging its customers in the campaign itself.

Case Study

F&N, Malaysia's largest manufacturer and distributor of soft drinks, reconnected with the youth through a crowdsourced music video.

Case Study

Etika Sdn. Bhd., an FCMG manufacturer in Malaysia, promoted the Mountain Dew soft drink through a mixed reality game, the Mountain Dew Drone Hunt.

Case Study

Mountain Dew, the carbonated soft drinks brand, sustained growth in Malaysia with a campaign that encouraged co-creation with its audience.

Case Study

This case study looks at how Frucor's brand OVI, an Australian soft drink product, repositioned its entire brand after being under threat of imminent failure.

News

NEW DELHI: Coca-Cola India is determined on returning to double-digit growth through expanding its portfolio of drinks, greater segmentation and significantly increasing its fruit-buying capabilities, the head of the company has said.

Case Study

This case study shows how Fanta, the carbonated drinks brand, levelled its brand equity and sales across the Middle East, by creating a gaming platform for teens.

News

NEW DELHI: Coca-Cola, the soft drinks giant, is rolling out a new brand at a significantly lower price point as it seeks to wrest share back from small, regional brands and address price rises that have resulted from the implementation of the goods ...

News

TORONTO: Coca-Cola, the soft drinks giant, is aiming to engage consumers at truly "decisive" moments in the purchase journey, such as when consumers are building online shopping lists.

Case Study

This case study shows how Coca-Cola, a carbonated beverages brand, overturned declining sales in Sri Lanka through an interactive campaign.

Case Study

This case study shows how Paper Boat, a beverage brand, stood out in the cluttered Indian beverages market with an emotionally-charged campaign.

Article

This global briefing focuses on industry trends in the carbonated soft drinks category, where volume sales of traditional sweetened products are in decline as health-minded consumers look to alternative options.

Article

This report explores excellence in connection strategy, channel analysis and measurement, by studying the entries to the 2015 Warc Prize for Connection Strategy.

Opinion

Warc has again teamed up with the APSOTW – the Advertising Planning School On The Web. This excellent initiative, run by a team of senior planners from across the world, poses challenges for up-and-coming planners and marketers.

Article

This short report summarises the results for the drinks category from the 2016 Warc 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

Case Study

This case study describes how Fanta, a small player in the fruit-flavour drink category in MENA, created a new brand platform based on gaming to appeal to teens, and drive recruitment and consumption.

News

LONDON: AMV BBDO in London was ranked top creative agency in EMEA in this year's Warc 100, one of four agencies from the region from the top 20, while Coca-Cola was the top EMEA brand.

News

NEW DELHI: The Coca-Cola Co. and PepsiCo are stepping up the use of fruit in their soft drinks in India, partly in response to a 2014 request for "juice with fizz" from Prime Minister Narendra Modi who wanted to give a boost to local farmers.

News

NEW YORK: Coca-Cola, the soft drinks giant, believes mobile could legitimately claim between 10% and 15% of marketing budgets for many of its brands, according to a leading executive from the company.

Article

This event report addresses how Coca-Cola, the soft drinks giant, is seeking to determine the effectiveness of its mobile marketing, and thus set the groundwork for boosting brand expenditure through this channel.

News

LONDON: Senior executives at Coca-Cola, Facebook and Google have joined the judging panel for the 2016 Admap Prize, awarded by Admap, Warc's flagship magazine dedicated to thought leadership.