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Case Study

Telecommunications company Singtel increased use of its data roaming product for Singaporean customers travelling abroad with a film, social media, and digital and search ads.

Article

This Company Profile from Euromonitor provides key details and analysis of Hilton Worldwide.

Case Study

Booking.com, an online travel agency, launched a digital campaign, ‘Booking Loves’, in France, Germany and the UK to generate site traffic by creating targeted video content.

News

SHANGHAI: Destinations in Asia remained the most popular for Chinese tourists during last week’s Golden Week holiday, but there is growing evidence that more travellers are seeking out holidays in new and sometimes surprising locations.

Case Study

The Cosmopolitan of Las Vegas, a casino and resort, got customers to book directly rather than with online travel agents by creating a chatbot for mobile.

Article

This article shows how brands that wish to understand and anticipate the customer experience can do so by using customer experience journey maps to make marketing plans more actionable.

Case Study

This case study shows how Toyota's brand, RAV4, re-established its credentials in the SUV category to rejuvenate the declining brand in the Australian automotive industry.

Case Study

This case study describes how Egypt Tourism used branded content and traditional media to entice tourists back to the country.

Case Study

This case study explains how Virgin America, the airline, increased direct bookings by focusing on user experience in a website redesign.

Article

This event report explores how Voyage Prive, a flash-sale holiday site, has utilised a learning exercise in order to match advertising images of holidays with people's personal vacation preferences.

Article

This Company Profile from Euromonitor provides key details and analysis of Expedia Inc, the owner of brands such as Hotels.com, Hotwire.com and eLong.

Article

This event report addresses how Hotwire, the travel website owned by Expedia, has boosted its performance on mobile.

Article

This report examines global trends in digital marketing as digital is capturing a greater portion of new marketing dollars and overtaking TV in many markets.

Article

This article, taken from the Warc Toolkit 2017 report, explores how developments in virtual and augmented reality are offering new and increasingly viable ways for brands to emotionally engage with consumers.

Case Study

This case study shows how Yatra, an online travel agency service (OTA), increased sales by shifting its campaign focus away from discounts and towards engaging new audiences in India.

News

SINGAPORE: Global travel brand Expedia has been rapped over the knuckles by Singapore's Media Development Authority (MDA) for overusing "Singlish" in its advertising, while broadcaster Mediacorp has been warned about blurring the line between ads ...

Case Study

This case study describes how Expedia, a US parent company to a number of online travel brands, shows the transformative power of travel with a powerful VR/Content marketing campaign.

Article

This report explores how technological advances and increased connectivity are underpinning a commerce revolution and forever changing the way that consumers all around the world browse and buy all types of products and services.

Article

This article is concerned with the business of retargeting, the hallmark of advertising in the 'digital age,' offering best practice and tips on getting it right.

Article

This article, based on research by Ogilvy and Mather, explores how Asia's increasingly middle class women are driving consumer spending growth and provides case studies of how brands can successfully engage this rising consumer group.

Article

This event report addresses how Facebook Messenger's chatbots can potentially help brands reach consumers, as well as areas where further development in this technology is needed.

Case Study

This case study describes how Airbnb, a peer-to-peer online homestay network, increased brand awareness by attacking the stigma of staying in a stranger's home with its Never a Stranger campaign.

Article

This article looks at the decision-making process that consumers undergo in order to make a purchase, connecting and engaging with different options, before finally settling on a brand.

Article

This essay argues that marketing has always been in an era of personalisation, that has adapted and manifested in many different ways: brands, now as ever, belong to the public.

Article

This piece explores the mobile and desktop search behaviours of Singaporeans when purchasing financial products.