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Case Study •
This case study describes how specialist investment manager Architas, part of AXA, created an educational and interactive tool for independent brokers and Architas managers to help them sell more unit-linked products in France, Belgium and the UK.
Research Paper •
This ESOMAR paper's authors present a view of what market research will look like in 2030. They discuss Big Data, facial expression recognition, experience immmersion rooms, customer insight facilitators, man-to-machine communications and instant infographics.
Research Paper •
The research demonstrates the impact of measuring “validated” ad impressions as opposed to simply counting ads that are delivered to a computer as has historically been done in online advertising measurement.
Case Study •
This case describes E*TRADE's Baby campaign in 2010, a disruptive creative treatment featuring a talking baby used by the online share trading service around the US Super Bowl to create awareness and fame in a sector characterised by staid and conservative communications.
Case Study •
Believe it or not, there was a marketing success story this year in financial services. It started with a simple idea: There’s comfort in numbers.
Research Paper •
China has the largest internet population in the world—76 percent with high-speed broadband connection.
Research Paper •
The internet stands apart from other media in enabling its “users” to interact. From this perspective, the internet will always be, at its core, a tool for interpersonal communication.
Case Study •
In early 2000 the high stock prices of America's technology industry were reaching their zenith. E*TRADE Financial Corp., along with other brokerage firms, such as Charles Schwab & Co., Inc., and TD Ameritrade Holding Corp., allowed stock traders to monitor and trade stock online.
Case Study •
Following the dot-com crash, online stock trader E*Trade Financial suffered major losses, losing almost half of its customer base.
Case Study •
Imagine trying to convince people to switch online brokerage service to an independent Canadian company.
Research Paper •
The interactivity of the new electronic media requires that a database-driven segmentation approach to communication strategy be employed to take advantage of its uniqueness.
Research Paper •
Smart banners, or keyword–activated banners that are tied to internet user search keywords, are becoming increasingly popular with major search engines and their advertisers.
News •
Websites affiliated to CBS, which televised the premier sporting event, number among the big winners at Super Bowl XXXV, according to research from Jupiter Media Metrix .
Case Study •
Two and a half years ago, INVESCO Funds was just one of many mutual funds companies. It was successful, it was making money, but it was nothing extraordinary.
Research Paper •
Everybody counts 30-day cume audience, or Reach, in website tracking. These estimates indicate the number of unique individuals who could be reached at the site, but fails to describe the audience actually reached by any particular advertising campaign.
Article •
As the internet audience grows, audience measurement and description take on an increasingly important role to advertisers and web sites alike.
Article •
In e-business the customer is king, poor on-line service and bad experience will be met by a simple click of farewell.
Case Study •
In an ongoing effort to build brand equity, Merrill Lynch & Co., one of the largest brokerage houses in the United States, launched a high-profile ad campaign in 1993.