Zoe Robson and Aurore Martin, WARC Prize for Innovation, Entrant, 2017
This case study describes how specialist investment manager Architas, part of AXA, created an educational and interactive tool for independent brokers and Architas managers to help them sell more unit-linked products in France, Belgium and the UK.
Elisabetta Osta and David Smith, ESOMAR, Congress, Atlanta, September 2012
This ESOMAR paper's authors present a view of what market research will look like in 2030. They discuss Big Data, facial expression recognition, experience immmersion rooms, customer insight facilitators, man-to-machine communications and instant infographics.
Linda Boland Abraham, Anne Hunter and Andrea Vollman, Journal of Advertising Research, Vol. 52, No. 2, 2012, pp. 180-195
The research demonstrates the impact of measuring “validated” ad impressions as opposed to simply counting ads that are delivered to a computer as has historically been done in online advertising measurement.
Cannes Creative Lions, Creative Effectiveness Lions, 2011
This case describes E*TRADE's Baby campaign in 2010, a disruptive creative treatment featuring a talking baby used by the online share trading service around the US Super Bowl to create awareness and fame in a sector characterised by staid and conservative communications.
Kevin Teague, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp. 525-531
In early 2000 the high stock prices of America's technology industry were reaching their zenith. E*TRADE Financial Corp., along with other brokerage firms, such as Charles Schwab & Co., Inc., and TD Ameritrade Holding Corp., allowed stock traders to monitor and trade stock online.
Lisa Sharkis and Steve Coffey, ESOMAR, Reinventing Advertising, Rio, November 2000, pp. 611-85
Everybody counts 30-day cume audience, or Reach, in website tracking. These estimates indicate the number of unique individuals who could be reached at the site, but fails to describe the audience actually reached by any particular advertising campaign.