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Case Study

Durex, the condom brand, increased usage among young people in India by launching a more discreet product.

Article

This article explains key steps marketers need to take to market effectively to rural consumers in India – a population of 840 million that is expected to grow.

Article

This article outlines how marketers can better utilize zero-based budgeting more effectively to gain greater efficiency and better results.

Article

This article explains how Reckitt Benckiser, a FMCG company in the health and homecare category, is evolving its media strategy for the digital age.

Article

This event report outlines how Reckitt Benckiser (RB), the FMCG group, has found the right balance between online reach and granular targeting on platforms such as Facebook.

News

MUMBAI: Marketers are turning to the power of online influencers in India as internet penetration increases and young Indians spend more time on their phones than ever.

Article

The article examines how Colgate, Philips and Durex partnered with popular celebrities and online influencers to build their brands in India.

Article

This event report looks at the digital strategies of Reckitt Benckiser, the pharma/toiletries giant, with two of its key brands - Durex and Dettol - and how marketing activity revolves around the brand mission: 'healthier lives and happier homes'.

Case Study

The case study demonstrates how Durex, a condom maker, created an online campaign to inform consumers in the MENA region of a new product.

Article

This short report summarises the results for the UK from the 2016 Warc 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

Case Study

This case study describes how Durex, the condom brand, created a reality show with MTV to drive brand conversation and awareness, preference and market share in India.

News

BRUSSELS: A "mockumentary" campaign by DDB Berlin for Deutsche Telekom has won the Grand Prix at the 2015 Euro Effies.

Case Study

This case study demonstrates how Durex, the sexual well-being company, used Earth Hour to help change its perception to a fun and playful brand.

News

SHANGHAI: Brands in China are starting to experiment with the "danmu" format, which has emerged as a popular way for Millennials to watch online video.

News

GLOBAL: A campaign for Heineken by R/GA London, which utilised social listening to provide real-time entertainment recommendations to consumers, took the Best in Show award at the 2015 Global Smarties Awards run by the Mobile Marketing Association.

Case Study

This case study explains how Durex, the condom brand, successfully launched its new range of sex toys in the UK.

News

NEW DELHI: India's price controls on products such as aspirin and condoms are holding back investment in promotional activities, the chief executive of Reckitt Benckiser has claimed.

News

GURGAON: Reckitt Benckiser, the consumer goods business, anticipates that in future almost one third of its sales in India will come via mobile commerce, a leading executive has said.

Opinion

The DMA UK Awards 2014 were recently published on warc.com. The Direct Marketing Association recognises campaigns that demonstrate how brilliant strategic thought and creative ideas drive outstanding results.

Article

This article explains how marketers can use sex to grab attention in China, where taboos remain.

News

NEW DELHI: Major brands are increasingly turning to online video in India, with more campaigns using only this channel or making connected devices the primary screen with TV being relegated to second place.

Case Study

This case study sets out how Durex, the condom brand, used a social media campaign around a global event - Earth Hour - to move its brand positioning from functional to playful.

Case Study

This case study sets out how Durex, the condom brand, created a short online video to coincide with a global event - Earth Hour - to move its brand positioning from functional to playful.

Case Study

This case study describes how Durex promoted its Performa condom in Hong Kong with a superhero called Performan.

Article

This event report explains how consumer goods company Reckitt Benckiser (RB) partnered with online grocery platform Peapod in an emotional campaign targeting busy mothers in the US.