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Case Study

This case study shows how Dunkin' Donuts, a US coffee and donut fast-food chain, became more popular with millennials by partnering with Spotify and a mass of social platforms to celebrate music.

Article

This article provides marketers with guidance on how to engage digital natives with visual and compelling content on Snapchat.

Case Study

This case study shows how carbonated drinks brand Coca-Cola launched its 180 ml Pop can product in India, using a mixed-reality experience campaign.

Article

This event report details how Coca-Cola, the soft drinks manufacturer, is driving value from data.

News

AUSTIN, TX: Dunkin' Donuts, the quick-service chain, is leveraging emojis and stickers to become part of mobile messaging conversations where its brand can play a relevant role.

Article

This event report outlines how Dunkin' Donuts, the quick-service chain, has used mobile tools such as stickers and emojis to engage consumers.

Article

This article explains the importance of a standard metric for mobile marketing and ways in which marketers can best practice mobile metrics.

Case Study

This case study describes how Lebanese supermarket chain Bou Khalil enabled the Lebanese people to give money responsibly to Syrian refugees with the Good Note - an alternative currency.

Article

This Company Profile from Euromonitor provides key details and analysis of Dunkin' Brands Inc, the owners of brands such as Baskin-Robbins and Dunkin' Donuts.

Article

This article summarises Warc's Toolkit 2017, a guide to six key challenges for brands in the coming year.

Article

This article, taken from the Warc Toolkit 2017 report, explores how the proliferation of video is transforming social media marketing by turning social platforms into broadcast media.

Article

This event report provides guidance for marketers seeking to boost their impact on mobile, based on analysis conducted by Kantar Millward Brown.

News

NEW YORK: The Association of National Advertisers (ANA) is forming a new group to pursue the "advancement of multicultural marketing", with founding members including Anheuser-Busch, Coca-Cola and Procter & Gamble.

Article

This report offers an overview of observations and opinions on VR from a distinguished panel of over two dozen industry-leading voices in publishing, advertising, VR software, and developer platforms that IAB conducted from June through August, 2016.

News

NEW YORK: A campaign by DigitasLBi for a Dunkin' Donuts app has won the Best in Show award at the 2016 Global Smarties Awards run by the Mobile Marketing Association.

Case Study

This case study describes how Dunkin' Donuts, an American global donut company and coffeehouse chain, drove awareness and app downloads of its latest innovation, On-the-Go Ordering, with the help of a 360 campaign.

News

SAN FRANCISCO: Almost one third of Snapchat's daily active users have viewed Olympics content, as younger fans turn to the social network for bite-sized updates on events in Rio.

Article

This Company Profile from Euromonitor provides key details and analysis of Nestlé's hot drinks brands, including Nespresso and Nescafé.

Article

This article explores the position of a brand as challenger - a state not necessarily conferred by not-market-leader status; traditions won't do so the rules must be re-written.

Case Study

This case study shows how Almond Breeze, an almond milk brand in the US, positioned itself as a healthy milk alternative through a content and word-of-mouth based campaign.

Article

This best practice guide looks at how brands can build long-term loyalty in a marketing environment that has often relied on short-term rewards.

News

PALM DESERT, CA: Dunkin' Donuts typically bases its messaging more around a "brand personality" than demographics, in recognition of the fact the people who buy its coffee and baked goods frequently share a common attitude.

Article

This event report addresses how Dunkin' Donuts, the coffee and baked goods chain, has transformed its business and brand.

Article

This article argues that Indonesian consumers are drawn to products and brands that they perceive to be aligned with their own lives and beliefs.

Case Study

This case study details how Dunkin' Donuts, the food chain, partnered with the Discovery Channel in the US to reach more people and drive social media engagement.