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News

ORLANDO, FL: Dr Pepper Snapple Group, the soft drinks manufacturer, is seeking enhanced metrics to help maximise the impact of its marketing spend.

Article

This event report addresses how Dr Pepper Snapple Group, the beverage manufacturer, is seeking to enhance digital measurement.

Article

This global briefing focuses on industry trends in the carbonated soft drinks category, where volume sales of traditional sweetened products are in decline as health-minded consumers look to alternative options.

Case Study

This case study describes how the soda drink brand Diet Dr Pepper highlighted its key selling point to US consumers in order to create a new usage occasion.

Article

This short article describes the success of the British start-up Blippar, a visual search engine app that has been hailed as "the next Google".

Case Study

This case study describes how HCL Technologies, a number-four IT service provider in India, created a peer-to-peer content platform to expand its reach globally.

Article

This Company Profile from Euromonitor provides key details and analysis of Danone, the owner of brands such as Evian, Volvic and Aqua.

Article

This Company Profile from Euromonitor provides key details and analysis of The Coca-Cola Co, the owner of brands such as Minute Maid.

Case Study

This case study shows how 7Up, the soft drinks brand, grew its sales and brand relevance amongst young Hispanics in the United States by aligning the brand with electronic dance music.

Article

This article discusses the brand strategy of the American Heart Association, through an interview with its chief diversity officer Gerald E Johnson II, discussing the US charity's aim to improve the cardiovascular health of the public.

Article

This event report addresses how Sony Music Latin, the record label, is adapting to the ongoing digital disruption facing the music industry.

Research Paper

This paper details a two-step research process to enable PepsiCo, the food and snacks company, to understand the diversity of food and flavour preferences across India and to develop successful products for different sub-regions.

Research Paper

This paper analyses the changing role and status of women in India and what their emerging identity means for brands.

Article

This Company Profile from Euromonitor provides key details and analysis of Suntory Ltd. Included is a strategic evaluation with key facts about the Japanese company, competitive positioning against comparative brands, and assessment of its position in the soft drinks market.

Article

This Company Profile from Euromonitor provides key details and analysis of Burger King Holdings Inc. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the food market.

Article

This event report breaks down how MillerCoors, the brewing group, is tackling some of the major challenges of digitally-empowered marketing.

Article

This Company Profile from Euromonitor provides key details and analysis of Nestlé SA, the owner of brands such as Nestlé Pure Life and Nestea Ice Tea.

News

NEW YORK: Establishing a "brand belief system" can help marketers ensure their messaging and actions remain consistent across the wide range of channels now at their disposal, a leading executive has argued.

Article

This event report focuses on the "One of a kind" campaign from Dr Pepper. In a category dominated by the Coca-Cola Company and PepsiCo, the brand is used to being the odd one out, a position it decided to celebrate through messaging that celebrated blazing new trails.

Case Study

This case study describes the rebranding of Okell's a range of beers and lagers brewed on the Isle of Man, in order to make banding consistent across all products.

Research Paper

This paper proposes a way of reconciling Big Data and qualitative analysis in order to make the most of both.

Article

This event report details the digital marketing approach taken by Maybelline, the cosmetics brand owned by L'Oréal, for a new product launch.

Research Paper

This paper examines some characteristics and trends in the Big Data solutions that are now available to businesses.

Opinion

New Yorkers – not known for their reticence making their opinions known – gathered at the NYC Board of Health yesterday for a public hearing on the Mayor's controversial proposal to ban large-sized sodas and sugared drinks from restaurants, sports arenas, movie theatres, delis, and outdoor food vendors.

Article

Summarising a presentation from ad agency Initiative on the industry trend towards brand owners partnering with tech start-ups to assist their digital campaigns.