Opinion
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Margaux Revol, August 2018
Margaux Revol, Senior Strategist at AMV BBDO, reflects on Bodyform’s #bloodnormal initiative that took the Glass Lion Grand Prix at Cannes Bodyform/Libresse (Essity) is a Feminine Care brand with a global presence, but still a challenger, far behind the P&G giants (Always and Tampax), particularly in the UK.
News
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17 July 2018
CANNES: Voice technology has the potential to “transform” marketing, according to Keith Weed, chief marketing and communications officer at Unilever, the consumer packaged goods manufacturer.
Article
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Stephen Whiteside, Event Reports, Cannes Lions, June 2018
As one of the world’s biggest advertisers, Unilever, the FMCG manufacturer, has invested considerable time and energy into tackling painpoints in the digital ecosystem.
Article
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Martin Deboo, Admap, July/August 2018, pp. 22-23
Argues that clients will find it difficult to get the same sort of quality solutions in-house that they could get from ad agencies and offers up a number of pointers on the role that planning could and should play.
Article
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Jem Fawcus, WARC Exclusive, July/August 2018, pp. 47-47
This book by Sam Knowles shows readers how to tell powerful and purposeful stories by using data and statistics as the foundations and provides the tools, permission, and confidence to use data with more impact.
Article
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Louise Nolder, Admap, July/August 2018, pp. 39-39
Outlines seven reasons why planners will remain relevant in the future.
Case Study
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Cannes Creative Lions, Silver, Creative Effectiveness Lions, 2018
Saltwater Brewery, a microbrewery in South Florida, created edible plastic rings for its beer packaging to help highlight the unnecessary danger that standard plastic rings cause to wildlife.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Mattel, a toy manufacturer, changed the perception of Barbie among millennial mothers to something their children could be inspired by with its Imagine the Possibilities film and introduction of Tall, Curvy and Petite Barbies in the US.
Case Study
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Marketing Society UK, Excellence Awards, Grand Prix, 2018
Bodyform, a brand of feminine hygiene products, got its company to think and act more boldly than ever before in order to bring to life its purpose and make a meaningful difference to women.
Case Study
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YouTube Works for Brands, Best UK Cultural Impact through YouTube, 2018
Bodyform, a feminine hygiene brand, used YouTube to help it launch a powerful film that broke the taboos surrounding periods.
Article
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WARC Best Practice, June 2018
Provides marketers with guidance on how to engage digital natives with visual and compelling content on Snapchat.
Article
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Kathrynn Pounders, Journal of Advertising Research, Vol. 58, No. 2, 2018, pp. 133-137
This article looks at portrayals of female beauty in advertising and examines the limitations of the thin ideal.
Opinion
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Brian Carruthers, May 2018
The Ehrenberg Bass Institute stresses the need for the mental and physical availability of brands, but the coming age of marketing to machines will require mental and physical disruption, according to Phil Sutcliffe of Kantar TNS.
Article
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Andrew Stephen, Admap, June 2018, pp. 18-19
Looks at some of the findings of new wide-ranging research based on Facebook and Instagram data from around the world, which has shown how important social media can be from a brand-building perspective.
Case Study
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SABRE Awards, Gold Sabre Award For Consumer Products, EMEA, 2018
Lynx, a male antiperspirant brand, launched a content-led campaign in the UK to give masculinity a new voice.
Case Study
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MIXX Awards, Gold, Programmatic Advertising, 2018
Dove, a personal care brand, launched its Dry Shampoo campaign in Russia to increase consumer awareness.
Gunn Report
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Gunn Articles, May 2018
Looks into which campaigns from Latin America, along with the agencies that have worked on campaigns in this region, have performed best over the past year.
Gunn Report
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Gunn Articles, May 2018
Looks into which North American campaigns, along with the agencies that have worked on campaigns in this region, have performed best over the past year.
Gunn Report
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Gunn Articles, May 2018
Looks into which FMCG campaigns, along with the agencies that have worked on FMCG campaigns, have performed best over the past year.
News
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14 May 2018
GLOBAL: Unilever, the consumer goods giant, launched its Sustainable Living Plan in 2010 and eight years later it appears that its global social and environmental initiative is also delivering solid commercial benefits.
Article
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Louise Nolder, Admap, May 2018, pp. 46-46
Reveals the books that influenced Louise Nolder, global brand development director at Secret Escapes.
Case Study
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SABRE Awards, North America, Digital Campaign, 2018
National Dairy Council, a community that promotes the health and industry benefits of dairy, launched the Undeniably Dairy campaign in the US to improve consumers' perceptions of dairy.
Research Paper
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Mariela Mociulsky, Ximena Díaz Alarcón and Eugenia Tarzibachi, ESOMAR, Latin America, 2018
Market research looked into how consumers feel their genders are represented by brands in Latin America, at a time when gender roles are changing and stereotypes are being debated and questioned in society.
Research Paper
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Agustina Suner and Daniela Gail, ESOMAR, Latin America, 2018
Unilever Argentina, a consumer goods company, created The Thermometer to understand people and their consumption behaviours during turbulent times.
Case Study
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Margaux Revol, Alaina Crystal, WARC Awards, Grand Prix, Effective Use of Brand Purpose, and Evaluation Special Award, 2018
Bodyform, the feminine hygiene brand, used a digital film to break taboos and connect with women globally.
