Article
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Stephen Whiteside, Event Reports, CES 2019, January 2019
Unilever, the fast moving consumer goods manufacturer, is preparing for a near future in which data-driven marketing at scale becomes a true possibility.
Case Study
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Artyom Khokhlov, WARC Media Awards, Entrant, Best Use of Data, 2018
Dove, the global beauty brand, successfully launched its new dry shampoo product in Russia through high-precision targeting to gain high reach and involvement.
Case Study
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Clarysse Estremadura, Steph King, WARC Media Awards, Entrant, Best Use of Data, 2018
Unilever-owned personal care brand Dove employed TV and digital to launch its Baby Dove range, focusing on body wash, in the Philippines.
Article
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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in programmatic advertising.
Article
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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in the carbonated soft drinks category.
Article
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Euromonitor Profiles, December 2018
Provides key details and analysis of Henkel KGaA, the owner of brands such as Dial, Right Guard and Schwarzkopt.
News
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17 December 2018
Keith Weed, Unilever’s chief marketing and communications officer (CMCO), will retire from the consumer goods giant in May 2019 and has used a wide-ranging interview to offer advice to the next generation of marketers.
Article
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WARC Best Practice, December 2018
Provides guidance on relaunching brands, which can involve a reworking of the product, its pricing, its distribution or its promotion.
Article
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WARC Best Practice, December 2018
Provides marketers with information and guidance on harnessing grassroots activism and provoking people into taking action for change.
News
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03 December 2018
Unilever, the consumer packaged goods giant, is taking a nuanced approach to influencer marketing as it seeks to leverage the upsides of this strategy as well as tackling the current obstacles.
Case Study
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MMA Smarties, Finalist, LATAM, 2018
Francis, a women’s personal care brand, refreshed its image with a strong digital brand awareness campaign, to leverage the brand with young demographics in Brazil.
Article
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Susie Hogarth, Bronwen Morgan, Michelle Fan, Anna Wilmot, Matthew Taylor and Tarek Chaudhury, Admap, December 2018
Summarises the key findings from strategic insight consultancy Flamingo's new report, which looks at Generation Z and their expanding notions of authority.
Article
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Euromonitor Profiles, November 2018
This Company Profile from Euromonitor provides key details and analysis of Unilever, the owner of brands such as Dove, Sunsilk, Axe and Pond's.
Article
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Geoffrey Precourt, Event Reports, Advertising Week, October 2018
Unilever, the consumer packaged goods giant, is taking a nuanced approach to influencer marketing in reflection of this strategy’s current strengths and weaknesses.
Case Study
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Mara Magsanoc, WARC Media Awards, Shortlisted, Effective Channel Integration, 2018
Haircare brand Dove Hair reignited brand love in the Philippines through a campaign using programmatic and social media.
Article
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Chuck Kapelke, ANA Magazine, ANA Magazine, November 2018
How to overcome five critical challenges of activating brand purpose as exemplified by US brands.
Case Study
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Sumeet Parab, Budi Ulia, Fadila Hafsah, WARC Media Awards, Bronze, Best Use of Data, 2018
Transnational consumer goods company Unilever updated its corporate 1001 Inspirasi Ramadhan campaign to create unprecedented standout during Ramadan, Indonesia's busiest retail period.
Article
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Lona Meza, Event Reports, Brainy Bar, November 2018
To optimise communication effectiveness and resonate with audiences, there should be a combination of emotion and motivation, as emotion is “only a vehicle, not the motivational message itself”.
Article
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Michael J. McDermott, ANA Magazine, ANA Magazine, November 2018
With pressure mounting to deliver measurable results, some marketers in the US are shying away from risky campaigns – but too much risk aversion can throttle creativity.
Article
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WARC Exclusive, November 2018
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2018 WARC Prize for MENA Strategy.
Case Study
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Nitya Pant, Priyanka Nair, Dhara Pujara, WARC Prize for Asian Strategy, Entrant, 2018
Livon, a hair-care brand, used a TV ad and digital media campaign to connect with young people in India and increase sales.
Case Study
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Mala Ilmalana, Neha Bansal, Sharan Sood, WARC Prize for Asian Strategy, Entrant, 2018
Hair care brand Pantene created a new category within hair care in Indonesia to increase its market share.
Article
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Euromonitor Strategy Briefings, October 2018
Looks at the biggest FMCG brands in the world, including what the megabrands are and categories that count in the top 100.
Case Study
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MMA Smarties, Gold, Vietnam, 2018
Dove, a personal care brand, changed the way Vietnamese women feel about their hair using influencers and social media.
Article
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WARC Best Practice, October 2018
Provides marketers with guidance on how to engage digital natives with visual and compelling content on Snapchat.
