Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

Index


55 results found
Sort by

Article

This Company Profile from Euromonitor provides key details and analysis of Heineken NV. Included is a strategic evaluation with key facts about the Dutch company, competitive positioning against comparative brands, and assessment of its position in the alcoholic drinks market.

Article

This article provides guidance and reading on brand characters, a non-celebrity animate being that can perform a multitude of roles from the perspective of brand or user.

Opinion

Quinn Kilbury, Senior Brand Director at Heineken US, will  chair the Effective Social Strategy category in the  Warc Awards 2017 .  Here he talks to Lucy Aitken about how he sees social, the longer term brand value it can create and the newer platforms he expects to see represented among this year's entries.

Article

This annual report by J Walter Thompson Intelligence investigates the trends and emerging consumer behaviours set to shape marketing globally in 2017.

Article

This webinar shares new learnings from successful cross-platform campaigns by ESPN and discusses the growing role that mobile plays in advertising.

Article

This event report outlines how General Mills, the fast-moving consumer goods group, is transforming its model of agency remuneration.

Article

This event report presents guidance from Heineken, the brewing group, about using shopper marketing to engage multicultural audiences.

Opinion

Ron Amram, Vice President of Media at Heineken USA, is chair of the judging panel for the Effective use of partnerships and sponsorships in the Warc Media Awards .

Article

This article demonstrates how brands can use packaging to convey their stories and build up a mythology around them.

Article

This article outlines the pros and cons of using copy testing to optimise a campaign, as well as a number of best practice guidelines.

News

NEW YORK: Dos Equis, the beer brand owned by Heineken, will use its sponsorship of the College Football Playoff on ESPN to help "refresh" its brand.

Article

This event report outlines how Dos Equis, the beer brand, is planning to reach consumers by sponsoring the College Football Playoff on ESPN.

News

NEW YORK: Dos Equis, the beer brand, is seeking to maximise the payback delivered by a unique "media moment" in the run up to Cinco de Mayo, as the brand retires the current "Most Interesting Man in the World".

Article

This event report discusses how Dos Equis, the beer brand, is moving on from its "Most Interesting Man in the World" program.

Article

This event report demonstrates how Heineken, the brewer, has sought to develop its Hispanic marketing strategy in the US.

Article

This event report outlines how Heineken, the brewing group, is using an "occasion-based approach" to reach consumers at the various moments where they drink beer.

Article

This event report outlines how adidas, the sports brand, scored an unlikely success at the 2014 World Cup through establishing a Twitter account for its official match ball, the "brazuca".

Article

This event report outlines how Oculus, a firm spearheading the virtual-reality revolution, is seeking to ensure its products can become a mass-market success.

Article

This article provides marketers with information and guidance on researching consumers.

Article

This event report explains how Tough Mudder, an endurance event series, directs word of mouth to make its events more appealing to a broader group of people - who might otherwise be put off by the challenge.

Article

This event report sets out four mobile 'truths' identified by Heineken, the beer brewing group, in the US - and gives examples of how the company has leveraged these truths with its brand.

Article

This article, taken from the Warc Toolkit 2015, explains why Millennials - people aged around 18-35 years old - should be marketers' chief concern.

Article

This is the summary version of Warc's Toolkit 2015 which highlights six key areas that will affect marketers in 2015 and how they should respond, with chapters including:

News

ORLANDO, FL: Dos Equis, the beer brand, is leveraging Oculus Rift's virtual reality technology for a new interactive experience celebrating Halloween, and tied to its campaign starring "The Most Interesting Man in the World".

Article

This event report argues that scarcity has been a key factor behind the success of "The Most Interesting Man in the World" campaign from Dos Equis beer.