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Case Study

Deutsche Telekom, the German mobile operator, used a smartphone game to support research into dementia and improve its brand image.

Article

There's more data than ever, but analytics is more complicated and more diverse than it has ever been before; with more being measured, finding out what you need to know is more important than ever.

Article

This article explores what 5G is, the impact it will have on advertisers and challenges that it faces.

Case Study

This case study shows how Deutsche Telekom, a telecommunications brand, used gaming to raise awareness towards dementia research in Germany.

Article

This paper explores the use of social within the roster of a campaign's media use; a broad term, it refers to a collective of online communication channels built on community-based input, interaction, content-sharing and collaboration.

Case Study

This case study describes how Deutsche Telekom, mobile phone service provider in Germany and across Europe, launched a humorous story-based campaign to increase sales and revenue of its 'Travel & Surf' package.

Article

This event report highlights the findings of new research by leading marketing consultant Peter Field, who has previously demonstrated strong links between creativity and effectiveness in advertising.

Case Study

This case study describes how Deutsche Telekom, a German telecoms company, changed customer behaviour and increased sales with the help of a humorous 'mockumentary'.

Case Study

This case study looks at a campaign from Vodafone, the international telco, in Romania that leveraged meaningfulness for the elderly in advertising 4G connectivity.

News

BERLIN: Some of the largest publishing companies in Germany are joining forces to pool consumer data across a shared exchange as they seek to ramp up their challenge to US tech giants Google and Facebook.

Article

This article argues that in the era of consumer empowerment and technological liberation, content competes with life and creative work must work harder to grab attention.

News

BRUSSELS: A "mockumentary" campaign by DDB Berlin for Deutsche Telekom has won the Grand Prix at the 2015 Euro Effies.

Case Study

This case study explains how Deutsche Telekom, the German telecoms provider, used a mockumentary to convince its European customers to purchase its 'Travel & Surf' roaming package for online browsing abroad.

Case Study

This case study describes how Sparkasse, a German credit institute which offers investment opportunities to the general public, changed the face of financial advertising.

Case Study

This case study describes how Deutsche Telekom regained market leadership in Germany and boosted European sales in home entertainment and mobile internet.

Case Study

This case study describes how Deutsche Telekom stood out in a competitive market where little product differentiation was apparent.

Opinion

This post is by Matt Green, senior marketing communications manager at the WFA . For much of the year, the WFA's MEDIAM FORUM features clients talking about how they manage or plan to manage their agencies in order to secure better results and an improved relationship.

Article

This event report looks at eight themes which emerged from the judging of the 2014 IPA Effectiveness Awards.

Case Study

This case study demonstrates how Deutsche Telekom, the telecommunications network, showcased its mobile internet offering in order to grow market share in Germany.

Article

This article explains how to best employ content marketing using a basic three-step formula: Create relevant content; Make connections; and Power it with data and technology.

Case Study

This case study describes how Deutsche Telekom, the German telecommunications company, made a co-created movie with people across Europe to improve brand metrics and increase market share in Germany.

Case Study

This case study describes how Deutsche Telekom, the German telecommunications company, used a content driven storytelling campaign to promote its mobile internet products.

Article

This article describes how social networks based around specific interests and features can empower brands to connect with smaller numbers of highly relevant and engaged consumers.

Case Study

This case study describes a campaign across 11 European markets by Deutsche Telekom, the telecommunications company, who created a participatory video campaign.

News

BRUSSELS: Low-cost airline easyJet and tourism promotions from Iceland and Scotland were among the winners at the 2013 EACA Euro Effies announced last night.