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News

LONDON: Senior executives from Visa and Diageo, as well as global agency leaders from digital and strategic roles are joining the judging panel for the Effective Use of Tech category in the WARC Media Awards, announced today.

Article

explores how gaming platforms, which allow brands and products to be promoted via means such as sponsorship or in-game advertising, can enable brands to build reach.

Data

An overview of out of home (OOH) advertising spend by format in Germany between 2016 and 2019.

Article

Provides best practices for omnichannel retailing, including priorities, challenges and the state of omnichannel by region.

Opinion

As the IAB uncovers a trend towards the in-housing of programmatic, Martin Kelly, co-founder and CEO, Infectious Media, argues that agencies will continue to have a role.

Case Study

Deutsche Telekom AG, a telecommunications agency, launched the Sea Hero Quest VR campaign to increase global awareness and demonstrate its scientific importance.

Gunn Report

Looks into which campaigns from the UK, along with the agencies that have worked on campaigns in this region, have performed best over the past year.

Gunn Report

Looks into which campaigns from Europe (excluding the UK), along with the agencies that have worked on campaigns in this region, have performed best over the past year.

News

GLOBAL: The most effective campaigns put some serious thought into what technology can help them achieve, such as building emotional equity, rather than simply using tech for tech’s sake, according to a WARC study.

Opinion

Sonja Wessel, Senior Manager, International Marketing Communications at Deutsche Telekom, reveals how the telco’s brand positioning evolved into a force for good in developing a deeper understanding of dementia and its causes through its Sea Hero Quest game.

Case Study

German telco Deutsche Telekom used mobile and social channels globally for the launch of the Sea Hero Quest game (mobile and VR) that provided a vast data set to be used in dementia research.

News

NAIROBI: Google has released a search app designed to take account of the prevalence of lower-end devices and slower connections across much of Africa and which allows consumers to use local languages.

Article

Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards.

Article

Global strategies, campaign updates and trends in the telecoms and ISPs category.

Gunn Report

Contains the creative for the 'Sea Hero Quest' campaign for Deutsche Telekom by the agency Saatchi & Saatchi in the UK.

Gunn Report

Contains the creative for the 'The Lenz' campaign for Telekom Electronic Beats by the agency MediaCom in Germany.

Article

Offers up five ways for marketers to build brands using the element of surprise.

Article

Defines what media transformation is, provides ways that marketers can implement it and how agencies also need to change in terms of the service they are providing.

Article

Deutsche Telekom, Channel 4, Suzuki, Disney, and Warner Brothers are among the brands that shared their learnings from the WARC Media Awards.

Gunn Report

Contains the creative for the 'Sea Hero Quest' campaign for Deutsche Telekom by the agency Saatchi & Saatchi in the UK.

Gunn Report

Contains the creative for the 'Magenta Unleashed' campaign for Deutsche Telekom by the agency Saatchi & Saatchi in the UK.

News

LONDON: A global campaign from German mobile operator Deutsche Telekom has won the Grand Prix in the Tech category of the WARC Media Awards, while campaigns from Unilever, University of Sydney and Softlogic picked up Golds.

News

WASHINGTON DC: T-Mobile, the mobile telecoms brand owned by Deutsche Telekom, has announced plans to launch its own disruptive TV service across the US in 2018 after acquiring start-up Layer3 TV for an undisclosed sum.

Case Study

Deutsche Telekom, the German mobile operator, used a smartphone game to support research into dementia and improve its brand image.

Article

There's more data than ever, but analytics is more complicated and more diverse than it has ever been before; with more being measured, finding out what you need to know is more important than ever.