Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

Index


83 results found
Sort by

Article

This Company Profile from Euromonitor provides key details and analysis of Unilever, the owner of brands such as Dove, Sunsilk, Axe and Pond's.

Case Study

This case study explains how hygiene brand Lifebuoy increased sales in the Middle East by inventing a branded attachment that killed germs on shopping trolley handles.

Case Study

This case study shows how Dettol, a health and hygiene brand, created a social movement to increase brand awareness and change India's hygiene habits.

Case Study

This case study describes how germ-prevention brand Dettol India used a multichannel approach to grow sales of anti-bacterial handwash in the country.

Case Study

This case study describes how germ-protection brand Dettol grew sales in South Africa by using a social media video, highlighting germ hotspots in schools.

Article

This article explains how Reckitt Benckiser, a FMCG company in the health and homecare category, is evolving its media strategy for the digital age.

Case Study

This case study shows how Dettol, a health and hygiene brand, created a social movement to increase brand awareness and change India's hygiene habits.

Case Study

This case study shows how Dettol Squeezy, a hand-sanitizer brand, overtook its biggest competitor in India by creating an anthem to engage its audience with.

Case Study

This case study shows how Kenco, a coffee brand, designed a brand purpose campaign that delivered social good and increased commercial sales in the UK.

Article

This Company Profile from Euromonitor provides key details and analysis of Colgate-Palmolive's beauty and personal care brand.

Article

This event report looks at the digital strategies of Reckitt Benckiser, the pharma/toiletries giant, with two of its key brands - Durex and Dettol - and how marketing activity revolves around the brand mission: 'healthier lives and happier homes'.

Article

This article offers best practice advice on engaging influencers - defined as consumers who are much more likely than the average to seek out and share information - for campaigns based around word-of-mouth strategies.

News

LONDON: Coca-Cola has retained its position as the world's most popular FMCG brand, although the beverage faces a growing challenge from some household goods, according to new global rankings from Kantar Worldpanel.

Article

This Company Profile from Euromonitor provides key details and analysis of Reckitt Benckiser Group, the owner of brands such as Strepsils.

News

NEW DELHI: The most trusted brands in India have achieved that status through adept use of digital and social, but one industry figure says many brands prefer to remain in their 'safe zone', reluctant to explore new advertising approaches.

News

NEW DELHI: Colgate continues to be India's most trusted brand according to a new study which also noted a surge in trust for consumer durables brands.

Case Study

This case study describes how Hindustan Unilever (HUL) promoted its Lifebuoy soap brand to rural, media-dark Indians at the 'Kumb Mela' festival using a hand-hygiene message branded on rotis, an Indian flatbread.

Article

This article identifies some of the challenges faced by marketers in Pakistan, including short-termist focus on customer acquisition over retention and vanity metrics.

News

DUBAI: Samsung and Google are the two brands which generated the most buzz in the United Arab Emirates during the first half of 2014, according to new data.

News

PARSIPPANY, NJ: Facebook and RB, the FMCG multinational formerly known as Reckitt Benckiser, are forming a global partnership to drive growth for RB's brands, the company's US division has announced.

Case Study

This case study describes how Hindustan Unilever promoted its Lifebuoy soap brand to rural Indian consumers by using roti - a type of bread - as its media.

Article

This Company Profile from Euromonitor provides key details and analysis of Reckitt Benckiser, the owner of brands such as Mucinex and Gaviscon.

News

NEW DELHI: Personal care brands head the list of India's most trusted brands, with Colgate at number one and Hindustan Unilever claiming four of the top ten spots, a new study has shown.

Article

Warc's Innovation Casebook examines different types of innovation in communication. The eight chapters include case studies drawn from the Warc Prize for Innovation, and puts the thinking behind the campaigns in context.

Article

This is the summary version of The Innovation Casebook Trends Report, which examines different types of innovation in communication.