Get a demo Do I subscribe? News sign-up Sample reports

Search in

Show only

Date Range

Search within

Categories

Brand

Country

Source

Index

702 results found
Sort by

Article

This Company Profile from Euromonitor provides key details and analysis of consumer electronics company, Hewlett-Packard.

Article

Using source-credibility and source-attractiveness models, this study examines the endorsement effectiveness of chief executive officers (ceos) and founders as compared with celebrities, especially when ceos and founders are not well-known or popular.

Case Study

HP, the technology company, used social media to reach millennials in India during the Indian Premier League (IPL).

Article

Offers an industry overview of computers and peripherals in the US, which includes key trends and developments in addition to market data.

Case Study

NETSCOUT, an application and network performance management products provider, increased sales by creating a campaign that quickly developed into a full-length documentary, screened across important US film festivals.

Case Study

IGNITE National, a nonprofit organization aiming to prepare the next generation of female leaders, designed a campaign to increase donations and help decrease the gender inequality in politics in the US.

Article

Assesses the various digital channels marketers can use, with examples from Dell EMC and GES, and explains how helping the customer first and putting solutions second may be the answer to success.

Article

This article looks at the importance of social media in driving brand growth, particularly as it relates to employee engagement.

Article

Dell, the technology company, has used virtual reality to effectively spread the word about its corporate social responsibility efforts.

Article

It is important to remember that guerrilla marketing remains viable, even in a world where people walk the streets staring at their mobile devices, oblivious to the environment.

Case Study

The Dell, a highland holiday destination in Scotland, increased sales by letting the product speak for itself through a new emotive brand identity.

Case Study

HP, the American technology company, raised awareness of print security as a category and increased B2B sales in Canada through an educational documentary.

News

NEW YORK: Email marketers recognise the importance of a good subject line when seeking to engage consumers, but intriguing new research suggests cultural and national stereotypes also play a role.

Case Study

Dell Japan maximised the benefits of its IT solutions providing valuable information about workforce transformation.

Article

Highlights the benefits, and increasing popularity, of audio branding and provides marketers with key tips on enhancing their audio branding efforts.

Case Study

Intel, a technology company, got involved in the conversation surrounding cybersecurity by launching a video campaign on World Password Day to show US millennials how to be safer online.

Case Study

The U.S. Postal Service (USPS), enticed advertisers to use more direct mail in their marketing by creating the 'Irresistible Mail', which uses VR and augmented reality to inspire better mail marketing.

Article

This article describes how brands can cut through marketing noise and draw their audience's attention to a specific form of communication in preference to other distractions.

Case Study

Microsoft, a technology company, raised awareness of its new HP Spectre laptop in the UK by collaborating with Conde Nast to produce a video content series, using LoopMe's AI technology.

Article

This report provides an overview of the global consumer electronics industry, including the current state of the market, leading companies and brands, as well as trends and forecasts of future developments.

Article

Looks at the rise in popularity of influencer marketing and provides some advice on how best to implement this discipline by looking at examples from brands such as Microsoft.

Research Paper

Filmmakers increasingly depend on trailers as advertising and to generate word of mouth (WOM). This study investigates the extent to which trailers influence WOM in the prerelease context by testing a conceptual model separately on the three most popular movie genres.

News

GLOBAL: The marketing community not only needs to move away from stereotypical depictions of women in advertising if it is to successfully reach this group, but also to recruit more women to senior positions, an industry figure has argued.

Article

This article offers six best practice ideas to help marketers better target the huge and diverse demographic of women, who today make between 70% and 80% of all purchases worldwide.

Case Study

Marie Claire, the magazine, and JetBlue, the airline, generated buzz and awareness in the USA by engaging highly influential women across industries during Women's History Month.