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Article

This Company Profile from Euromonitor provides key details and analysis of Mars Inc, the owner of brands such as Pedigree, Whiskas, Royal Canin and Nutro & Greenies.

Research Paper

This research proposes a new method for computing consideration set size as the sum of the associative penetrations (or the 'mental' repertoire).

Article

This Company Profile from Euromonitor provides key details and analysis of Nestlé's pet care brands, including Prurina and Bakers.

Article

This event report addresses how Lowe's, the home improvement chain, has leveraged science fiction stories to transform its approach to innovation.

Article

This report reveals the requirements for successful product innovation, based on the stories of the 2014 Nielsen Breakthrough Innovation winners.

Article

This Company Profile from Euromonitor provides key details and analysis of Del Monte Foods Co. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the food market.

Case Study

This case study describes how Del Monte, the canned fruit and vegetable company, repositioned its brand as a 'garden' quality producer in Canada.

Article

This article looks at how innovation, a very new discipline, works in organisations. Instead of lucky, overnight transformations, innovative solutions come out of a groundwork and previous failed attempts.

Research Paper

Conducting market research in emerging economies can be difficult for many reasons, such as social inequality, violence, inefficient transportation or poor communications infrastructure.

Research Paper

This paper argues that not only is it possible to conduct market research without asking questions but it's also the best way to understand what people do.

Article

Social media channels are so popular because they tap into and amplify the age-old human desire to sit around and share stories and information.

Research Paper

The FTC envisions the Children’s Advertising Review Unit (CARU) and the Children’s Food and Beverage Advertising Initiative playing lead roles in self-regulatory efforts to address advertising’s contribution to childhood obesity.

Case Study

Hunt's is a leading canned tomato brand in the US, which performs particularly well in the "smooth" segment but has less share in "particulates" - such as diced tomatoes.

Case Study

Cawston Vale is a line of long-life fruit juices sold in the UK. Traditionally, ambient fruit juice a low-involvement category; innovation and high-quality tends to be found in the chilled section.

Article

This summary highlights emerging technologies and their relevance to marketers. It describes what each technology is for, who will use it, its role in the purchase decision journey, the competitive space, partners, campaign examples and brand opportunities.

Article

This paper provides an overview of the canned fruits, vegetables, preserves, and jams industry in the United States.

Article

This paper provides an overview of the global tobacco products industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the canned and cured fish and seafoods industry in the United States.

Article

This paper provides an overview of the frozen fruits, fruit juices and vegetables industry in the United States.

Article

This paper provides an overview of the dog and cat food industry in the United States. It gives a snapshot summary of the industry, with additional sections on its development, organisation and structure, current conditions and leading companies.

Article

This paper provides an overview of the mass merchandising industry, primarily in the United States. The paper gives a snapshot summary of the emerging industry in the US, with additional sections on its development, organisation and structure, current conditions and leading companies.

Opinion

In an industry where change is the norm, thousands of ideas are generated daily… some good, some bad.

News

NEW YORK: Major brand owners like Procter & Gamble and Del Monte are adapting to the "just in time" purchase behaviour now observable among many consumers.

Article

This paper offers an overview of the 100 years the ANA has been in existence. It incorporates events in society, politics, science, culture and marketing, and also includes a short history of the day in 1910 the ANA was founded.

Research Paper

This article reports on an experiment conducted that tested anti-tobacco advertising strategies aimed at a bicultural Mexican-American youth audience.