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Case Study

Nutrition, health and wellness company Nestlé used a multimedia strategy, spearheaded by interactive HD video, to relaunch its Dancow Excelnutri+ growing-up milk in Indonesia.

Article

This Company Profile from Euromonitor provides key details and analysis of Pepsi Co, the owner of brands such as Tropicana, Gatorade and Aquafina.

News

Brands representing 20% of the plastic packaging produced globally are among signatories to a new United Nations commitment to eradicate plastic waste and pollution.

Article

Danone, a multinational food company, employed the help of an artificial-intelligence robot, Eva, to better understand the world through the lens of visual user-generated content.

Article

Danone, a food-products corporation, focused on two main contributions coming from strategy & insights (S&I) to make its global portfolio for Danone waters futureproof.

Article

This Company Profile from Euromonitor provides key details and analysis of Nestlé SA, one of the world’s largest consumer goods companies.

Article

A global outlook on health and wellness packaged food, with information on the leading companies and brands, top five trends shaping the industry and market snapshots.

Article

This Company Profile from Euromonitor provides key details and analysis of Danone, the owner of brands such as Evian, Volvic and Aqua.

News

BEIJING: E-commerce platforms are seen as essential for global brands seeking to crack the Chinese market, but the practicalities of physical distribution to bricks-and-mortar stores remain an important consideration.

News

NEW DELHI: Vicks, an American brand of over-the-counter medications, took the Platinum SABRE for Best in Show at the 2018 South Asia SABRE Awards.

Case Study

Danone, a multinational food-products corporation, increased awareness of the protein deficiency across India by launching multiple social media campaigns and a protein calculator to help people take the pledge of eating more protein.

Article

A category analysis of better for you (BFY) packaged food in the US, which includes company profiles, an overview of health and wellness in the US, key trends and category forecasts.

Article

This Company Profile from Euromonitor provides key details and analysis of General Mills, Inc, the owner of brands such as Green Giant, Häagen-Dazs, Betty Crocker, Cheerios and Yoplait.

Article

Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards.

Article

With many brands now using chatbots as a marketing tool, this article examines the benefits, purposes and future of chatbots.

Article

Gives a global industry overview of the soft drinks category, including leading companies and brands, the top five trends shaping the industry and market snapshots.

Article

This article explores the current sources informing how brands and agencies can use cultural insight, the ideas, customs and behaviour of particular people.

Case Study

Danone, a food company, designed colourful, hand-drawn pots for its new 'Light & Free' range of yoghurts, to stand out in the diet yoghurt category.

News

TORONTO: A campaign by Cossette for SickKids Foundation, a children’s hospital in Toronto that gave donors a ‘winning’ charity to support has won the Grand Prix at the CASSIES Awards, Canada’s only industry awards ...

Case Study

OIKOS, the greek yoghurt brand, positioned itself as the dream snack to increase sales and awareness in Canada, France and the UK.

Case Study

Premium baby formula Nutrilon Royal increased its sales in Jakarta launching a targeted price reduction campaign.

News

LAS VEGAS: Augmented reality should be the technology on which marketers place the highest priority coming out of CES, according to Shelly Palmer, CEO of The Palmer Group, a strategic advisory and creative-services firm.

Article

Technological change is occurring at a rapid rate, and events like CES provide a window for brands to understand which new offerings are of vital importance, and those that are of relatively limited appeal.

Case Study

Milk formula Bebelac by Danone regained resonance and brand identity in Indonesia through a campaign building an emotional connection with its customers.

News

BEIJING: China introduced tough new regulations governing the manufacture and distribution of infant formula products on New Year’s Day and it is expected that the development will work very much in favour of international brands.