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News

BRUSSELS/PORTSMOUTH, NH: With just over six months to go before the European Union’s General Data Protection Regulation (GDPR) comes into force, it appears US companies are better prepared than their European counterparts.

Case Study

Inorbit Malls, a chain of malls in India, connected with women in India by supporting female entrepreneurs with a competition for rent-free retail space promoted in digital, social media and radio ads.

Article

This article explores the rise of blockchain technology, originally created to underpin digital currencies like Bitcoin and now mooted as a means to rid the digital advertising industry of its ongoing fraud and transparency crises.

Article

This report looks at digital media in 2016 by using data and opinion to provide insights on the current key challenges digital faces and how it may be possible to avoid them.

Article

This event report looks at the use of storytelling to drive all aspects of one online wine retailer's unique business model.

Opinion

Supermarkets can understand their customers through the transactional data they accumulate, but it's far more difficult for other brands and retailers to do the same.

Article

This article looks at how companies can use the upcoming General Data Protection Regulations (GDPR) in the EU to build consumer trust.

Case Study

This case study describes how Indian shopping mall group, Inorbit, began a new narrative to attract women customers with Inorbit Pink Power - a business launchpad for women with home-run businesses.

Article

This article offers best-practice guidance for B2C and B2B advertisers looking to use programmatic native advertising, which must always blend into and enhance the content it accompanies, meaning that creative must be valued and targeted accurately.

Article

This event report describes how one 'evangelist' at IBM Watson, the AI branch of the computing veteran, is attempting to overcome consumer fears over data protection by shifting the focus from personalisation to personification.

News

LONDON: A little over a year out from the introduction of the EU General Data Protection Regulation (GDPR), a quarter of UK marketers (26%) believe their companies are still unprepared.

Article

The article outlines how Mondelez, Moleskine and Secoo are using Single's Day, the world's biggest e-commerce event, as a starting point to grow their e-commerce presence in China with CRM and data-driven strategies.

News

SHANGHAI: As digital adspend soars and programmatic becomes significant in China, the country's long-standing problem with ad fraud presents challenges for marketers when they try to gain an honest sense of how their investments are performing.

Article

The article explores potential solutions for China's endemic ad fraud problem, where bots and intentional cheating are frustrating marketers as digital ad spend soars.

News

SHANGHAI: Procter and Gamble, one of the world's largest FMCG companies, is turning to virtual reality and smarter programmatic strategies as it continues a process of digital transformation.

Article

This article outlines how Procter & Gamble, one of the world’s largest FMCG companies, used virtual reality, programmatic buying and data innovation to transform its marketing.

Case Study

This case study explains how Plan International, an international development organisation, put girls' rights at the top of the UN agenda for sustainable development goals.

Case Study

This case study details how Monarch Airlines, a British holiday airline, increased bookings and brand awareness in the UK through themed marketing.

Article

This article argues that the promise of Big Data is compromised and hindered by structural requirements built for yesterday, when Big Data is an analytics technique of the future.

Article

This event report details Future Foundation research on the language of financial services, arguing that the rise of FinTech is a threat to traditional providers in more areas than mere technology.

Case Study

This case study demonstrates how the Swedish Brain Foundation used an online petition to enhance national knowledge of stroke and its aftereffects for sufferers.

Case Study

This case study describes how Microsoft created buzz and generated preorder sales among the Halo community across all time zones, cultures, and languages before the release of Halo 5: Guardians, the latest game in the popular Halo franchise, on Xbox One.

Case Study

This case study explains how ABANCA, a bank in Spain, highlighted the speed of its 24 hour loan service with an international date line in New Zealand.

Case Study

This case study describes how the Canadian Safe School Network, one of many anti-bullying causes in Canada, created a campaign that leveraged an existing database of influencers, bloggers and media.

Case Study

This case study describes how Dallas-Fort Worth (DFW) international airport used social media to deepen engagement with people travelling through its airport.