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News

In the midst of a turbulent week in British politics, as Prime Minister Theresa May battles to save her withdrawal agreement with the European Union, marketers in the UK have expressed alarm at the consequences of the country leaving without a ...

Research Paper

Kantar TNS, a market research and market information group, launched a pilot study with Royal Mail, a postal service and courier company, to provide metrics for advertising mail.

Article

Explains how businesses across all industries will continue to expand their offerings in 2019 to meet unprecedented growth in the wellness economy and provides tips on how brands can succeed.

Case Study

Royal Mail, a postal service and courier company, launched its new programmatic mail technology in the UK with a simple animation explaining the benefits.

Case Study

The Economist, a weekly magazine publication, re-engaged British voters by offering a cutting perspective with the brand's trademark wit (and a free copy of The Economist to help inform their vote).

Case Study

Durex, a condom brand, launched a chatbot on Facebook Messenger to help answer sex related questions from users in India in a credible and conversational way.

Case Study

What3Words, a geocoding system, created unique pictorial envelopes as part of an addressing system to help deliver mail in developing countries globally.

Case Study

Comcast, a telecommunications conglomerate, used a message of hope, appreciation and understanding to inspire Hispanic consumers in the US and make them feel heard through grand celebrations of who they are – all while turning Xfinity technology into a symbol of cultural unity.

Case Study

Royal National Lifeboat Institution (RNLI), a charity that saves lives at sea around the coasts of the British Isles, successfully convinced 450,000 British people to allow it to communicate with them despite concerns over unethical data usage among charities.

Case Study

Virgin Holidays, a tour operator company, overhauled its communication strategy to create a more personalised and seamless experience for its UK customers.

Case Study

Bacardi, an alcoholic drinks brand, created a Facebook chatbot integrated with Spotify to connect with millennials in the UK via bespoke playlists, and provide them the summertime feeling as winter approached.

Case Study

Motorola, a telecommunications company, highlighted the addiction to mobile phones which gave it over 1 million social media impressions.

Case Study

Procter & Gamble, a multi-national consumer goods corporation, created a different approach to content measurement and optimisation to better evaluate the effectiveness of its content in the UK.

Case Study

IBM, a multinational information technology company, increased awareness of its Watson technology in the UK by launching an AI tennis pundit at Wimbledon.

Case Study

Rin, a detergent brand from consumer goods company Unilever, launched the Rin Career Academy in India to help young people succeed in job interviews.

News

The biggest hacker attack in Facebook’s 14-year history, revealed by the company last Friday, may have exposed millions of users of the social media platform to a much wider security breach, it has emerged.

News

Emotional messaging and reward schemes are all very well, but in the current UK environment, functional factors are what best drive brand loyalty and choice, according to new research, which also notes how Amazon is benefiting from these trends.

Article

A white paper from I-COM details how an overreliance on last-touch attribution results in ‘cookie bombing’ and the misallocation of marketing budgets.

Article

The DMA unveiled the findings from the third year of its research on UK consumers’ loyalty to brands.

News

GLOBAL: The European Union’s General Data Protection Regulation (GDPR) came into force last Friday and, with so much attention focused on how companies make use of personal data, a new global survey has found that most consumers take a ...

News

GLOBAL: With the GDPR due to be implemented in a month’s time, many marketers at major multinationals are not fully aware of the implications for future campaigns, according to new research from the World Federation of Advertisers (WFA).

Opinion

The General Data Protection Regulation (GDPR) is more than a compliance challenge; it’s a rare opportunity to build customer relationships around trust and clarity – a once-in-a-generation change in how businesses and their partners handle consumer data, argues Doug McPherson of OpenX.

Data

This report summarises the latest research from WARC's Data platform, with a focus on the out of home advertising industry.

News

LONDON: As companies scramble to prepare for GDPR – now less than 100 days away – a new study suggests that an important change in consumer attitudes to data and privacy is taking place.

News

LONDON: Recruitment advertising for the British Army came in for a blast of criticism last month, but its creators have argued the need to look beyond the “18-30 holiday with helicopters and guns” approach if challenging targets are to ...