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Case Study

Nippon Pylox, a Malaysian spray paint brand, increased sales despite a limited marketing budget by understanding its target audience.

Article

Hasbro, the toy manufacturer, has taken a test-and-learn approach to influencer marketing as it seeks to navigate this complex but dynamic space.

Article

Lincoln, the auto marque, successfully leveraged 360-degree video and virtual reality (VR) in launching its 2018 Navigator sports utility vehicle.

Article

Details what brands need to consider when getting started with personalisation and lists the ways to personalise that promise the most impact.

Case Study

Paint brand Boysen employed an integrated campaign in the Philippines to raise awareness in a low-involvement category.

Article

Procter & Gamble, the consumer goods giant, is evolving its approach to marketing research in a bid to more fully understand changing behavior.

Research Paper

Paragon Partnership, a data and insight company, BBC Media Action, a British broadcaster's international development charity, and market researcher Big Sofa came together to solve an important industry issue – the quality of qualitative research globally.

Opinion

In a digitised world, relationships are becoming increasingly fragile. Merkle EMEA's Tom Byrne, asks whether the relationships modern marketers are building with consumers are much different, arguing that it’s only a mind-set shift, not an ad stack addition that can create relationships with long-term value.

Case Study

Xbox, a gaming console brand, launched an offering to customise its controllers for fans in the US to both express their love for the brand and which acted as a means of promotion in itself.

Case Study

Top Gear, a motoring TV series, garnered momentum for the return of the series via videos posted on YouTube which helped it to become the highest rated show on British TV channel BBC Two that year.

Case Study

Singapore Tourism Board, a statutory board under the Ministry of Trade and Industry of Singapore, reached out to Indian travellers through influencer marketing, social media marketing, PR, partnerships, collaborations and digital and on-ground activations.

News

Just one in ten British consumers (9%) say that social media plays a role in their purchasing habits, according to new research that questions the efficacy of social media and smartphone campaigns.

Case Study

Build.com, an online home improvement retailer, created an augmented reality feature to increase conversion.

Case Study

Weathershield, a Dulux sub-brand of exterior paint, renovated its creative and media strategy to centre around an online film that helped boost sales by 15%.

Case Study

Energia, an energy brand in Ireland, abandoned its successful price-led communications model to drive long-term growth.

Case Study

Godrej Consumer Products Limited, a consumer goods company, increased top of mind awareness for Godrej Expert Rich Crème (GERC) by targeting its ads around wedding content on YouTube and wedding season in India.

Article

Procter & Gamble, the consumer goods giant, is using the power of data and analytics to complement its long-standing excellence in traditional modes of market research.

Article

Procter & Gamble, the consumer goods manufacturer, is taking a nuanced approach as it strives to understand and serve changing shopper needs.

Case Study

Godrej Security Solutions, a mechanical and electronic security systems company, increased awareness and sales of its EVE security system for women in New Delhi and Mumbai by launching two events that took a humorous and informative approach to security.

Case Study

Spray paint brand Nippon Pylox tapped into distinct specialist user communities to increase engagement and drive sales in Malaysia.

Article

Stanley Black & Decker, a company active in sectors from tools and household hardware to security and healthcare, has tapped the power of purpose to boost its marketing activities.

Article

The Home Depot, the retailer, has developed content capabilities enabling it to meet a wide range of consumer needs.

Case Study

Ford, a car manufacturer, was able to disrupt the status quo by challenging the market leader as it took a new approach to marketing to truck buyers in Australia.

News

LONDON: Three quarters of UK consumers do research or get inspiration online with more than half of those then opting to head to a store to complete the deal, according to a new study which also notes that the reverse practice of showrooming is ...

Article

Estée Lauder, the beauty company, is using an approach called “micro-storytelling” to engage consumers.