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Article

Addressable television advertising could become an especially powerful solution for brands in the pharma category.

News

NEW YORK: Traditional pay-TV companies should brace themselves for considerable revenue losses this year, as up to 5.4 million Americans indicate they will cut the cord in 2018, a new survey has revealed.

Case Study

The New York Times (NYT), a news publication, increased subscriptions in the US by launching a campaign that showcased its commitment to truthful reporting.

Case Study

Communications company AT&T created an eight-part series with global pop star Taylor Swift to drive mass awareness of the partnership in the US and increase sales for DIRECTV NOW.

News

DETROIT: American consumers are far more satisfied with streaming services, such as Netflix and Amazon Prime Video, than they are with traditional cable and satellite TV providers, a new survey has revealed.

Article

Global strategies, campaign updates and trends in the telecoms and ISPs category.

News

NEW YORK: AT&T, the telecoms and entertainment company, found in research that it has high consideration levels for categories it does not currently trade in, a positive outcome for an “elastic” brand active in a growing number of ...

Article

AT&T has successfully extended its brand portfolio beyond telecoms to include a growing range of digital services and media properties.

Article

The growth of the internet and the convergence of IT and advertising will slowly lead to marketing being conducted on small set of dominant design platforms.

News

MENLO PARK, CA.: Facebook has demonstrated its interest in streaming live sports following an unsuccessful $600m bid for the rights to broadcast cricket matches in India, as the social network interviews candidates for a sports rights negotiator.

Article

This report examines current and future trends in the global video industry, including the evolution of linear television and online video services, and the implications for advertisers.

Case Study

TV station DirectTV Latin America increased brand awareness and engagement with the help of a mobile game.

News

CHICAGO: AT&T, the telecommunications and media company, is aiming to become “endemic” to the fan experience as it delivers both content and connectivity in the sports space.

Article

This event report addresses how AT&T, the telecoms and media company, is putting sports at the heart of its brand proposition.

Article

This report looks at digital media in 2016 by using data and opinion to provide insights on the current key challenges digital faces and how it may be possible to avoid them.

News

NEW YORK: US Carrier AT&T has bolstered its offer to viewers mulling whether to cut their cords and go online, as the company announced a new deal with CBS to stream content live in almost 25 US markets.

News

NEW YORK: Carnival Corporation, the cruise company, has enjoyed major brand benefits from investing in original TV programming.

News

SAN JOSE, CA: Netflix, the popular video streaming service, now has more subscribers in the US than the largest American cable TV providers combined, according to a recent study.

Article

This event report outlines how Russell Athletic, the sporting apparel brand, found success by flipping traditional category conventions.

Article

This event report outlines how Marriott International, the hotels group, is creating and distributing a diverse range of digital content.

News

SAN FRANCISCO: YouTube, the Google-owned video site, has announced that it is launching a live and on-demand streaming TV service that offers an alternative to traditional cable TV packages.

Article

This event report outlines how AT&T, the communications group, is developing its use of digital as a marketing tool.

Article

This report examines global trends in digital marketing as digital is capturing a greater portion of new marketing dollars and overtaking TV in many markets.

Article

This paper reports on the findings of the IAB Video Center of Excellence, which undertook desk research, alongside consultation with practitioners and industry experts to provide perspectives and insights on the video advertising ecosystem.

News

NEW YORK: AT&T's planned acquisition of Time Warner raises several issues for agencies, as they contemplate a likely streamlining of marketing budgets and a possible consolidation of the agency roster.