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Article

This report examines current and future trends in the global video industry, including the evolution of linear television and online video services, and the implications for advertisers.

News

CHICAGO: AT&T, the telecommunications and media company, is aiming to become “endemic” to the fan experience as it delivers both content and connectivity in the sports space.

Article

This event report addresses how AT&T, the telecoms and media company, is putting sports at the heart of its brand proposition.

Article

This report looks at digital media in 2016 by using data and opinion to provide insights on the current key challenges digital faces and how it may be possible to avoid them.

News

NEW YORK: US Carrier AT&T has bolstered its offer to viewers mulling whether to cut their cords and go online, as the company announced a new deal with CBS to stream content live in almost 25 US markets.

News

NEW YORK: Carnival Corporation, the cruise company, has enjoyed major brand benefits from investing in original TV programming.

News

SAN JOSE, CA: Netflix, the popular video streaming service, now has more subscribers in the US than the largest American cable TV providers combined, according to a recent study.

Article

This event report outlines how Russell Athletic, the sporting apparel brand, found success by flipping traditional category conventions.

Article

This event report outlines how Marriott International, the hotels group, is creating and distributing a diverse range of digital content.

News

SAN FRANCISCO: YouTube, the Google-owned video site, has announced that it is launching a live and on-demand streaming TV service that offers an alternative to traditional cable TV packages.

Article

This event report outlines how AT&T, the communications group, is developing its use of digital as a marketing tool.

Article

This report examines global trends in digital marketing as digital is capturing a greater portion of new marketing dollars and overtaking TV in many markets.

Article

This paper reports on the findings of the IAB Video Center of Excellence, which undertook desk research, alongside consultation with practitioners and industry experts to provide perspectives and insights on the video advertising ecosystem.

News

NEW YORK: AT&T's planned acquisition of Time Warner raises several issues for agencies, as they contemplate a likely streamlining of marketing budgets and a possible consolidation of the agency roster.

Opinion

There has been a significant amount of attention placed on the decline in NFL viewing this season. While there are many theories as to what has driven this outcome, we have reviewed data from Nielsen covering the first five weeks of the season to look at various sources of decline.

News

NEW YORK: Samsung, the consumer electronics firm, is reported to be preparing to launch an addressable ad product for broadcast TV, in what would be an industry first.

News

SAN FRANCISCO: Leading brands face a growing reputational risk from fraudsters and scammers because about a fifth (19%) of the social media accounts associated with 10 global brands have been found to be fraudulent.

News

NEW YORK: AT&T, the telecoms giant, is seeking to pursue more nuanced forms of segmentation as part of an attempt to reduce its reliance on "spray and pray" messaging.

Article

This event report addresses how AT&T, the communications group, is adapting to the demands of the digital age.

Case Study

This case study looks at JetBlue, a US airline that had to begin charging for checked bags – something it had always avoided – by asking people to value a broader take on humanity than freebies.

Case Study

This case study details a campaign from DIRECTV, a US satellite TV provider, that brought to life their superiority over the competition in a funny, human articulation of a cable customer.

News

MONTEREY, CA: Pay TV operators in the US lost 625,000 video subscribers in Q2 2015, the largest quarterly drop on record, according to new industry data.

Article

This article explores the growing popularity of 'vertical video' - video content designed to be viewed in portrait rather than landscape form - which is driven by mobile devices.

Case Study

This case study describes how US satellite TV company DIRECTV exploited its flagship product, NFL Sunday game, to attract new subscribers and increase revenue in a highly competitive and cluttered market.

Case Study

This case study describes how US satellite TV company DIRECTV got people to switch from its bigger cable TV rivals.