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Case Study

This case study shows how Emirates NBD, a financial services brand, developed a product that directly solved its target audience's biggest issue and thus expanded its account acquisitions in the UAE.

Case Study

This case study shows how Emirates NBD, a financial services brand, expanded its account acquisitions in the UAE by developing a product that directly solved its target audience's biggest issue.

Article

This article looks into why further investing in branding is important for B-to-B marketers as the lines between B-to-B and B-to-C continue to blur.

Case Study

This case study describes how United Arab Emirates banking brand Emirates NBD came up with an innovative product that kept construction workers cool to attract SME clients.

Article

This article explores the rise of the "Independent Republic of the Supply Chain", a demographic of people that constitutes a mobile workforce not tied to any single country.

Case Study

This case study demonstrates how Emirates NBD, one of the largest banking groups in the Middle East, attracted the attention of SMEs in construction across the UAE through an innovative product idea.

Case Study

This case study describes how United Arab Emirates banking brand Emirates NBD came up with an innovative product idea to attract SME clients.

Case Study

This case study shows how UPS, a delivery service brand, increased brand affinity within the Chinese market by repositioning itself as the future partner of Chinese manufacturers.

Case Study

This case study explains how UPS, the package delivery company, shifted its communications to focus on problem solving to appeal to small and medium sized businesses in the UK and Germany.

Case Study

This case study demonstrates how DHL Africa, which is part of the world's leading postal and logistics company, Deutsche Post DHL Group, leveraged its Official Logistics Partner for Rugby World Cup 2015 status in Africa.

Case Study

This case study explores how the UK delivery service Collect+ evolved their brand into a more credible proposition that allowed them to communicate with consistency and confidence.

Article

This article outlines 10 key ways to boost brand value based upon an analysis of what unites the world's biggest and most valuable brands, including the likes of Coca-Cola, Nike and Disney.

Article

This article argues that brands need to keep their identity dynamic by focusing on personalisation - instead of commoditisation - and connecting with consumers on an emotional level.

News

ORLANDO, FL: DHL, the logistics and delivery company, has seen success by turning its sponsorship programs into "active advertising" which showcases its business capabilities.

Article

This event report addresses how DHL, the delivery and logistics company, has turned its sponsorship programs into "active advertising" opportunities which showcase its business capabilities.

News

LONDON: Logistics firm DHL is aiming to use its sponsorship of next month's Rugby World Cup to shift its image away from that of a functional B2B operation towards a more consumer-oriented one.

Opinion

Here are the results of the latest assignment from A[P]SOTW – Advertising [Planning] School On The Web.

News

Opinion

Warc has again teamed up with the APSOTW – the Advertising Planning School On The Web. This excellent initiative, run by a team of senior planners from across the world, poses challenges for up-and-coming planners and marketers.

Case Study

This case study, for logistics company DHL in Germany, used a "Trojan style" strategy and a packaging innovation to drive attention to the brand on social media.

Article

This article argues that building brand loyalty is still possible, though it is more difficult as people have more choices and shop across a repertoire of brands.

Article

This article sets out some of the key opportunities for marketers as drone technology advances, including for content marketing.

Article

This article sets out four approaches to events sponsorship for brands, including their pros and cons, and what brand objective they are most suited to.

News

MUMBAI: The potential for online shopping in India has been underlined by two recent high-profile investments that indicate the level of confidence in this fast-growing sector.

News

CAPE TOWN: DHL, the logistics business, has fuelled its growth across Africa by partnering with a wide range of third party businesses, a leading executive has said.