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Case Study

Deutsche Post DHL Group, a German postal and international courier service, launched an outreach campaign to establish itself as an ambassador of globalisation and contribute to an objective debate on the issue.

Article

The political and diplomatic storm that is the UK’s exit from the European Union has rocked an insight industry whose political arm failed to foresee the decision.

Opinion

Consumers don’t know much about what personal data is being collected. It’s not until they start asking questions that the bottom part of the “data iceberg” becomes apparent, according to Tuomas Syrjänen, CEO of Futurice.

News

BERLIN: Market research is facing problems around participation and data quality but tweaking traditional research methods can make a significant difference to engagement and response rates.

Article

Market research is changing; questionnaires lead to professional respondents rather than the true target audience – the solution for some has been to rethink research through gamifications and simulations of real world situations.

Case Study

Logistics company UPS used PR to reposition the brand as a partner to help solve business problems in order to grow its business in Asia.

Research Paper

This report looks at how experience drives success with the Experience Index and which brands were the highest performers for consumer experience in 2016.

Case Study

This case study shows how Emirates NBD, a financial services brand, developed a product that directly solved its target audience's biggest issue and thus expanded its account acquisitions in the UAE.

Case Study

This case study shows how Emirates NBD, a financial services brand, expanded its account acquisitions in the UAE by developing a product that directly solved its target audience's biggest issue.

Case Study

The Czech Rugby Association, the organisation for the promotion of rugby in the Czech Republic, increased its audience and awareness for the sport by inviting a famous rugby team to play a match against its own national team.

Article

This article looks into why further investing in branding is important for B-to-B marketers as the lines between B-to-B and B-to-C continue to blur.

Case Study

This case study describes how United Arab Emirates banking brand Emirates NBD came up with an innovative product that kept construction workers cool to attract SME clients.

Article

This article explores the rise of the "Independent Republic of the Supply Chain", a demographic of people that constitutes a mobile workforce not tied to any single country.

Case Study

This case study demonstrates how Emirates NBD, one of the largest banking groups in the Middle East, attracted the attention of SMEs in construction across the UAE through an innovative product idea.

Case Study

This case study describes how United Arab Emirates banking brand Emirates NBD came up with an innovative product idea to attract SME clients.

Case Study

This case study shows how UPS, a delivery service brand, increased brand affinity within the Chinese market by repositioning itself as the future partner of Chinese manufacturers.

Case Study

This case study explains how UPS, the package delivery company, shifted its communications to focus on problem solving to appeal to small and medium sized businesses in the UK and Germany.

Case Study

This case study demonstrates how DHL Africa, which is part of the world's leading postal and logistics company, Deutsche Post DHL Group, leveraged its Official Logistics Partner for Rugby World Cup 2015 status in Africa.

Case Study

This case study explores how the UK delivery service Collect+ evolved their brand into a more credible proposition that allowed them to communicate with consistency and confidence.

Article

This article outlines 10 key ways to boost brand value based upon an analysis of what unites the world's biggest and most valuable brands, including the likes of Coca-Cola, Nike and Disney.

Article

This article argues that brands need to keep their identity dynamic by focusing on personalisation - instead of commoditisation - and connecting with consumers on an emotional level.

News

ORLANDO, FL: DHL, the logistics and delivery company, has seen success by turning its sponsorship programs into "active advertising" which showcases its business capabilities.

Article

This event report addresses how DHL, the delivery and logistics company, has turned its sponsorship programs into "active advertising" opportunities which showcase its business capabilities.

News

LONDON: Logistics firm DHL is aiming to use its sponsorship of next month's Rugby World Cup to shift its image away from that of a functional B2B operation towards a more consumer-oriented one.

Opinion

Here are the results of the latest assignment from A[P]SOTW – Advertising [Planning] School On The Web.