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Gunn Report

Stabilo, the German manufacturer of writing instruments, launched a meaningful print campaign that gave the brand a new purpose and attitude.

Opinion

Social media has changed dramatically from the last decade. DDB Latina's Juan Isaza examines the shift in how we use social.

News

NEW YORK: The whole point of advertising at the Super Bowl is to find as many engaged viewers as possible.

Article

Provides an overview of the Skittles 2018 Super Bowl campaign and explains how an ad that nobody saw led to a 7% sales increase.

Article

To celebrate the 50th anniversary of the birth of account planning, two industry veterans recall their time at two of the most influential advertising agencies in shaping the discipline – JWT and BMP.

Gunn Report

The confectionary brand, Skittles, used the US Super Bowl to reach the masses by showing an exclusive ad to just one teenage fan, the public could watch his reaction via a Facebook live stream on Super Bowl Sunday.

Case Study

Crowdrise, a crowdsourcing digital platform, used a pop-culture mishap to create a crowdfunding campaign that successfully raised money globally to help Kenyan charities.

Case Study

Netflix, a television streaming service, launched unconventional Spanish lessons with the cast of its series Narcos, in order to promote its second season globally.

Case Study

State Farm, an insurance brand, increased brand awareness by launching a CSR multi-channelled campaign that helped US consumers to contribute to social causes through a brand-led volunteering digital directory.

Case Study

Klarna, an online payment company, increased consumer awareness and emotional attributes in Sweden by launching a campaign featuring strange 3D film creations.

Case Study

Car brand Volkswagen used online videos based on real-life customer queries to launch its Tiguan model in Russia.

Case Study

Life insurance company Aegon Life used a light-hearted digital campaign in India to relaunch an existing business with a shift to a digital-first business model.

Case Study

Sweets brand Skittles drove a sales lift and captured the attention of a vast audience in the US with an unexpected Super Bowl commercial.

Article

Reveals the strong correlation between ads that achieve a minimum attention threshold and sales conversions and expands on how size of ad, type of website and user experience all have a part to play in the impact on attention to advertising.

Opinion

Brands and agencies must accept that innovation cannot be credibly preached inside their organisations without a better understanding and adoption of risk theory, says Tim Williams.

Article

Looks at how brands can take a more collaborative approach to fulfil the needs and expectations of consumers.

Opinion

WARC has been rewarding effective innovation since 2013 through its awards programmes. This year, Effective Innovation was a category in the 2018 WARC Awards and the winners were announced on 24 May.

Case Study

Bol.com, an online bookstore, launched the Impossible Signing Sessions campaign in Belgium to highlight its book offering at the Antwerp Book Fair.

Case Study

McDonald's, a fast food chain, launched the Serve Your Country campaign in Sweden to position itself as a responsible employer and improve brand preference rates.

Case Study

Oddset, a state-owned betting service, launched the Biased Sports Commentators campaign in Sweden to increase brand preference and engagement, and create 'brand liking' communication.

Case Study

Volkswagen Group Russia launched an integrated campaign focusing on the benefits of laser welding for the Polo model, leading to significant sales growth.

Gunn Report

Looks into which Asian campaigns, along with the agencies that have worked on campaigns in the region, have performed best over the past year.

Gunn Report

Looks into which campaigns from Latin America, along with the agencies that have worked on campaigns in this region, have performed best over the past year.

Gunn Report

Looks into which campaigns from Australia and New Zealand, along with the agencies that have worked on campaigns in this region, have performed best over the past year.

Gunn Report

Looks into which North American campaigns, along with the agencies that have worked on campaigns in this region, have performed best over the past year.