News
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23 February 2018
LONDON: Carlsberg, the Danish brewer, and design agency Taxi Studio have won the Grand Prix at the DBA Design Effectiveness Awards.
Case Study
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Design Business Association, Bronze, 2018
Creating a bold new aesthetic helped Royal Challenge, the Indian whisky brand, grow and increase its market share.
Case Study
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Design Business Association, Bronze, 2018
Day One, the UK non-profit for trauma care, rebranded itself from Yorkshire Trauma Services to drive awareness across the country and increase funding.
Case Study
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Design Business Association, Bronze, 2018
McCain, the frozen food company, successfully branched into chilled potato products in the UK by using design to translate its brand relevance into new areas.
Case Study
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Design Business Association, Gold, 2018
Raspberry Pi, a high-performance computer developed by the Raspberry Pi Foundation, designed a case to protect its product in the UK.
Case Study
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Design Business Association, Bronze, 2018
Galaxy, the chocolate brand, used distinctive and indulgent branding to promote its Golden Eggs shareable chocolate product at Easter in the UK.
Case Study
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Design Business Association, Bronze, 2018
PizzaExpress, the restaurant group, redesigned its At Home retail range to improve cross purchase consumption in the UK.
Case Study
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Design Business Association, Gold, 2018
Seedlip, a non-alcoholic spirits brand, designed the bottle for its launch based on botanical illustrations to stand out from the sickly sweet non-alcoholic drinks category.
Case Study
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Design Business Association, Bronze, 2018
Putting customer experience at the heart of the creative vision paid dividends for Dubai Airports.
Case Study
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Design Business Association, Bronze, 2018
Comfort, a fabric conditioner brand, launched its Comfort Creations Summer Limited Edition in the UK with a striking design to improve sales during the summer season.
Case Study
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Design Business Association, Silver, 2018
Lipton, a tea brand, promoted its matcha tea in the US by redesigning its bottles to link it back to its Japanese origins with imagery of fans and trails of matcha powder.
Case Study
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Design Business Association, Gold, 2018
Danone, a food company, designed colourful, hand-drawn pots for its new 'Light & Free' range of yoghurts, to stand out in the diet yoghurt category.
Case Study
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Design Business Association, Grand Prix, 2018
Carlsberg, a global brewer, redesigned its packaging in the UK in order to make it relevant to Millennials and re-establish Carlsberg Export as a premium beer.
Case Study
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Design Business Association, Gold, 2018
Lean Cuisine, a brand of frozen meals sold in the United States and Canada, stopped its sales decline by redesigning its packaging to fit the modern health and wellness segment.
Case Study
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Design Business Association, Bronze, 2018
Lund Halsey, a control room designer and manufacturer, modernised its image to maintain its market share and increase sales in the UAE.
Case Study
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Design Business Association, Silver, 2018
Java Republic, the Irish premium beverage company, achieved high growth by using a new design to take advantage of the growing speciality tea sector.
Case Study
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Design Business Association, Silver, 2018
Maplin, an electronic goods retailer, used a customer-focused strategy to redesign the layouts of its stores in order to encourage more visits.
Case Study
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Design Business Association, Silver, 2018
Bulwark Cider, the Canadian cider brand, expanded globally and increased sales penetration by showcasing its craft and artisan credentials in its design.
Case Study
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Design Business Association, Bronze, 2018
Air Wick, a plug-in airfreshener brand, drove global penetration with category non-consumers with its Air Wick Scented Oil Warmer product by designing it to fit into home décor.
Case Study
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Design Business Association, Silver, 2018
Inovox Express, an OTC throat lozenge brand, launched its brand with a stand out name and new, bright logo, in order to take on large brands as a new challenger in Poland.
Case Study
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Design Business Association, Silver, 2018
London Beer Lab, a UK brewery that runs brewing workshops, increased sales and workshop income by putting the joy of experimentation at the centre of its identity.
Case Study
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Design Business Association, Gold, 2018
Homeward Bound, a project to advance the role of women in science, developed a global brand identity by redefining gender symbols to create a unique symbol and slogan, 'Mother Nature Needs Her Daughters'.
Case Study
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Design Business Association, Silver, 2018
R & R Tofu, the British tofu company, created its own brand, the Tofoo Company, to successfully target both people cutting down on meat and vegetarians.
Case Study
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Design Business Association, Gold, 2018
Advanced, a software company, created the 'FairITales' campaign to promote its brand positioning and increase sales in the UK by making the brand the hero to consumers' IT problems.
Case Study
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Design Business Association, Gold, 2018
Pip & Nut, a nut butter brand, designed unconventional packaging for the health foods category in order to stand out from the crowd and show that nut butters can be a healthy snack.
