News
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23 February 2018
LONDON: Carlsberg, the Danish brewer, and design agency Taxi Studio have won the Grand Prix at the DBA Design Effectiveness Awards.
Case Study
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Design Business Association, Bronze, 2018
McCain, the frozen food company, successfully branched into chilled potato products in the UK by using design to translate its brand relevance into new areas.
Case Study
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Design Business Association, Bronze, 2018
Galaxy, the chocolate brand, used distinctive and indulgent branding to promote its Golden Eggs shareable chocolate product at Easter in the UK.
Case Study
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Design Business Association, Bronze, 2018
PizzaExpress, the restaurant group, redesigned its At Home retail range to improve cross purchase consumption in the UK.
Case Study
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Design Business Association, Gold, 2018
Seedlip, a non-alcoholic spirits brand, designed the bottle for its launch based on botanical illustrations to stand out from the sickly sweet non-alcoholic drinks category.
Case Study
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Design Business Association, Bronze, 2018
Putting customer experience at the heart of the creative vision paid dividends for Dubai Airports.
Case Study
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Design Business Association, Bronze, 2018
Comfort, a fabric conditioner brand, launched its Comfort Creations Summer Limited Edition in the UK with a striking design to improve sales during the summer season.
Case Study
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Design Business Association, Grand Prix, 2018
Carlsberg, a global brewer, redesigned its packaging in the UK in order to make it relevant to Millennials and re-establish Carlsberg Export as a premium beer.
Case Study
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Design Business Association, Gold, 2018
Lean Cuisine, a brand of frozen meals sold in the United States and Canada, stopped its sales decline by redesigning its packaging to fit the modern health and wellness segment.
Case Study
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Design Business Association, Bronze, 2018
Lund Halsey, a control room designer and manufacturer, modernised its image to maintain its market share and increase sales in the UAE.
Case Study
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Design Business Association, Bronze, 2018
Air Wick, a plug-in airfreshener brand, drove global penetration with category non-consumers with its Air Wick Scented Oil Warmer product by designing it to fit into home décor.
Case Study
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Design Business Association, Silver, 2018
London Beer Lab, a UK brewery that runs brewing workshops, increased sales and workshop income by putting the joy of experimentation at the centre of its identity.
Case Study
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Design Business Association, Gold, 2018
Homeward Bound, a project to advance the role of women in science, developed a global brand identity by redefining gender symbols to create a unique symbol and slogan, 'Mother Nature Needs Her Daughters'.
Case Study
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Design Business Association, Gold, 2018
Pip & Nut, a nut butter brand, designed unconventional packaging for the health foods category in order to stand out from the crowd and show that nut butters can be a healthy snack.
Case Study
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Design Business Association, Gold, 2018
One Feeds Two, a British charity, designed a simple smile logo to stand out on partners' packaging and raise awareness of its cause in the UK.
Case Study
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Design Business Association, Bronze, 2018
Focusing on the magical moments of warmth helped Tetley’s tea brand reinvigorate its image and increase sales globally.
Case Study
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Design Business Association, Silver, 2018
Sensodyne, the toothpaste brand for sensitive teeth, launched its True White whitening toothpaste globally by establishing it in a new ‘super premium’ tier.
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Design Business Association, Silver, 2018
Larios, a gin brand, reversed its sales decline and reconnected with consumers by redesigning its bottles to showcase its Mediterranean heritage.
Case Study
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Design Business Association, Bronze, 2018
The Bergen International Festival, a Nordic classical and avant-garde music and theatre festival, combined agility with consistent identity to increase ticket sales.
Case Study
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Design Business Association, Bronze, 2018
TENA Men, the Swedish brand of products for men with incontinence, used a design inspired by the automotive industry and the semiotics of performance and control to increase global growth.
Case Study
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Design Business Association, Silver, 2018
The Travelling Bee Company, a honey brand that helps protect bees, relaunched in the UK with a new name and new packaging design to showcase its high quality product.
Case Study
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Design Business Association, Silver, 2018
The Dell, a highland holiday destination in Scotland, increased sales by letting the product speak for itself through a new emotive brand identity.
Case Study
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Design Business Association, Gold, 2018
P&G increased its sales and market share of Fairy, a laundry detergent, in the UK by redesigning its packaging to stand out against competitor brands.
Case Study
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Design Business Association, Silver, 2018
AEG Powertools, the electrical equipment brand, advertised its new six year warranty scheme through a new tag line and a striking colour palette in Europe.
Case Study
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Design Business Association, Gold, 2018
Thorn, a lighting brand from the parent company Zumtobel Group, launched its new range of LED lighting by illustrating its products as characters.
