Search in
Show only
Date Range
Search within
Industry Sector
Brand
Country
Source
Index
Sort by
Case Study •
This case study explores how Hippeas, a health food start-up, launched a campaign in the UK and the US to promote its chickpea products.
News •
LONDON: Polyseam, a UK manufacturer of own-label sealants and adhesives, and design agency The Engine Room have won the Grand Prix at the DBA Design Effectiveness Awards.
Case Study •
This case study describes how FT.com, the online division of the British business newspaper The Financial Times, redesigned its renewals and Step Up communications, primarily through email.
Case Study •
This case study describes how Glasgow Life, a charitable sports and culture organisation, and the Federation International de Gymnastique, the competitive gymnastics governing board, designed a new brand identity for the 2015 World Gymnastics Championships in Glasgow.
Case Study •
This case study describes how Hooq, a Singtel-owned on-demand streaming service, was launched in partnership with Sony and Warner bros using bold design, and reaching the number one spot in the region.
Case Study •
This case study looks at Green's, a British gluten-free beer brand, that rebranded in order to sit more comfortably among mainstream beer shelves, a departure from the prior 'pharmaceutical look'.
Case Study •
This case study details how Selwyn's, a seafood snack manufacturer, redesigned the packaging for its Crispy Seaweed Snacks to increase distribution in the UK.
Case Study •
This case study shows how Flora ProActiv, a Unilever-owned margarine brand, halted declining sales in the UK by redesigning the product to stimulate emotions, reassure consumers, and reverse the decline.
Case Study •
This case study describes how Tecate, a Heineken-owned Mexican beer brand, increased sales and market share, closing the gap between it and the international leader, Coronita, with a bold new design.
Case Study •
This case study describes how Horlicks, the malted milk drink - originally from the UK - which is the number one health drink in India, conducted a redesign to future proof its brand.
Case Study •
This case study describes how Harrogate Spring Water, a UK mineral water brand, achieved cut through in the tough British water market with a redesigned bottle and a new brand positioning.
Case Study •
This case study describes the design changes made by Booths, a premium food manufacturer in the UK that simplified its own labelling to encourage a consistent perception of brand quality across all its items.
Case Study •
This case study details how Sopharma Trading, a pharmaceutical company, successfully trialled a retail pharmacy outlet under the new brand SOpharmacy in Bulgaria.
Case Study •
This case study details how Whitworths, a dried fruit, nuts and baking company, repositioned its Shots snack brand to increase sales and make it distinct among Whitworths products in the UK.
Case Study •
This case study describes how the Donkey Sanctuary, a British charity, used a new design language to align its various brands to help grow the charity in a declining market.
Case Study •
This case study describes how Armstead, a decorative paint, launched itself as a new trade brand in the UK, engaging with the audience.
Case Study •
This case study describes how the NHS Leeds CCG (clinical commissioning group), part of the UK's health service, created a safe space for young people called 'MindMate;' a website to make Leeds' mental health services more accessible.
Case Study •
This case study details how Freedom Finance, a loan broker, repositioned its brand to increase loan applications in the UK.
Case Study •
This case study explores how Cawston Press, a British soft drinks manufacturer, was capable of increasing sales with its promotion of taste and excitement in a commoditised sector.
Case Study •
This case study describes how Sapience HR, a human resource and personnel consultancy service, rebranded itself to stand out and increase client spend as well as new clients in the UK.
Case Study •
This case study describes how the shoe brand Dune redesigned its stores to bring a 'wow' factor, drive footfall and communicate its fashion credentials alongside its affordability with allusions to the catwalk that drew focus to the product itself.
Case Study •
This case study describes how Kabuto noodles, a UK noodle brand, launched itself with a clean design language that recalled the 'fresh sophistication' of restaurants like Wagamama into a category dominated by cheap, jokey brands.
Case Study •
This case study describes how Hippeas, a British vegan snack brand, launched its premium proposition with the added value of affordability, with a design that was instantly recognisable and simple.
Case Study •
This case study describes how Polyseam, a UK-based sealant and filler manufacturer, developed the branding for its new all-in-one adhesive and sealant by creating a range of simple, boldly designed products that leveraged the building trade's trust in the brand.
Case Study •
This case study describes how World Vision UK, a children's charity, reversed its decline in acquisitions by targeting affluent middle-aged women.