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Case Study

This case study shows how DB Export, a beer brand, increased sales by asking New Zealanders to drink more beer as a way to help produce biofuel and save the environment.

Case Study

This case study describes how DB Export, a New Zealand beer brand, got New Zealand men to increase their regular consumption by turning beer drinking into a selfless act of environmental heroism.

Article

This event report covers the Future of Strategy session held by Warc in Cannes, looking at the role of planners, opportunities in new tech, and why proven methods of gathering insights are still necessary.

Research Paper

Deal of the day is a form of e-commerce in which an intermediary allows merchants access to a subscriber list, to promote their offerings at a discount.

Opinion

In 2010, our agency was briefed by a big brewery to have one last go at reviving a beer that had been in decline for a decade.

Article

This brief article demonstrates the importance of searching for stories behind products and brands, using the example of DB Export Gold, a New Zealand beer brand.

Opinion

James Hurman, Admap columnist and founder of Previously Unavailable, has just posted his annual 'Cases for Creativity' essay.

Case Study

This case study explains how Tui, the beer brand owned by DB Breweries, made spectators into participants during its sponsorship of New Zealand's cricket team.

Case Study

Monteith's Cider successfully differentiated itself from category rivals in New Zealand with this campaign, which used the brand's heritage to position it as a high-quality choice.

Article

This report offers an overview of the winners of the 2013 AME Awards, including guidance from this year's jury on what made a winning entry.

Case Study

Monteith's ciders faced the challenge of maintaining their price premium and market share as new brands flooded the category in New Zealand.

Case Study

Sales of New Zealand's DB Export beer had been declining for seven years and research showed the brand was perceived as effeminate and lacking in authenticity.

Case Study

Using a variety of channels and activities and successfully combining tradition and innovation, this campaign revived DB Breweries' Export family of beers in New Zealand and reversed nearly a decade of declining sales.

Article

Discussion of TED's Ads Worth Spreading initiative, from the 4A's "Transformation 2011 conference in Austin, Texas.

Case Study

Take a brewery staffed by gorgeous women, a handful of brave lads, several pallets of ice-cold East India Pale Ale (aka Tui) and let the hi-jinks begin.

Article

This article discusses ways of making TV sponsorship more effective, based on an analysis of case histories from the IPA dataBANK, and other awards programmes from around the world.

Case Study

Tui was a popular regional beer brand in New Zealand, but its owner, DB Breweries, wanted to make it nationally successful.

Case Study

Tui has always been known for its irreverence and 'hardcase' attitude, a brand spirit embodied by its 'Yeah Right' campaign, and which drove much of the brand's success across New Zealand from the late-1990s to 2004.

Research Paper

Advergames are increasingly being used as part of a marketing campaign to promote products and brands.

Case Study

This Silver Award winning effectiveness entry details how Tui, the New Zealand beer, grew sales by 9% in a declining market.

Case Study

The ‘Tui is Hardcase’ campaign has grown Tui into a powerful brand over the past three years in the declining and very challenging mainstream beer market.

Case Study

D B Breweries wanted its Export Gold to become New Zealand's most popular mainstream beer. Export Gold is now considered by drinkers to be the most popular beer in the country.

Case Study

When Wolverhampton & Dudley Breweries came to BDDH they had a business problem. Banks's Mild, sold through 1,200 outlets primarily in the West Midlands, was in long-term decline.