Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

Index

334 results found
Sort by

Article

Offers guidance on how to achieve a strong brand voice that will resonate with digital audiences, using examples from Nike, Red Bull, The Connaught hotel and the London Symphony Orchestra.

Case Study

Ayurvedic toothpaste brand, Dabur Red, used a TV strategy to grow sales and disrupt buying habits in India's toothpaste market.

News

ORLANDO, FL: Procter & Gamble, the FMCG manufacturer, is exploring the use of two-second ads in a bid to engage digital consumers.

Article

Procter & Gamble, the FMCG manufacturer, is refining its advertising strategy to reflect changing consumer habits and eliminate sources of waste.

Article

This Company Profile from Euromonitor provides key details and analysis of Colgate-Palmolive's beauty and personal care brand.

Article

This Company Profile from Euromonitor provides key details and analysis of Johnson & Johnson Inc, the owner of brands such as Listerine, Johnson's Baby and Neutrogena.

Case Study

This case study shows how Domino's, a pizza delivery service, shifted its practical tone of communications to become the UK consumer's ally when creating special moments with loved ones.

Case Study

This case study describes how James Buchanan's, a Diageo-owned scotch whisky brand, redesigned its bottle for the Latin American market, inspired by the brand's rich Scottish history.

News

HOLLYWOOD, FL: Procter & Gamble, the FMCG giant, is implementing a non-negotiable five-point program as it seeks to identify which agencies, publishers and measurement providers are willing to proactively clean up the digital ecosystem.

Article

This Company Profile from Euromonitor provides key details and analysis of Chocoladefabriken Lindt & Sprüngli AG, the owner of brands such as Lindor.

Case Study

This case study shows how the Australian Department for Social Services increased awareness and drove action among citizens by demonstrating how verbal disrespect toward women was intimately linked to domestic violence.

Article

This report analyses five trends that will impact the packaged foods market, including mobile technology, increased urbanisation, single-person households and price polarisation.

Case Study

This case study describes how takeaway pizza brand Domino's UK re-engineered its communications and channel model to drive sales by treating purchases as not just transactions but meal occasions and communications moments.

Research Paper

This paper describes a qualitative research project for Clif Bar & Company, a US manufacturer of energy bars and drinks, that sought a fuller understanding of its core consumer - 'extreme adventurers' - and the opportunities to widen its market beyond them.

Case Study

This case study describes how Domino's, a pizza delivery brand in the UK, shifted its communications focus from the product to its audience, to overcome its stalling growth.

Case Study

This case study shows how JSW Steel, a steel brand, became India's highest growing steel brand, overtaking its long-running competitor.

News

ORLANDO, FL: Procter & Gamble's "patience has run out" with the absence of common measurement standards – a problem which is reducing the amount of time brand custodians can spend on the more important task of driving creativity.

Article

This event report outlines how Procter & Gamble, the FMCG manufacturer, is adjusting its strategy to secure greater reach on Facebook.

News

LONDON: The Financial Times, which has championed the concept of "engaged time" as a basis for ad sales, hopes to sell such advertising programmatically in the future, a top executive has said.

Case Study

This case study describes how Taco Bell created a campaign based on rebellion to convince customers away from their regular routine of having breakfast at a competing QSR.

Case Study

This case study describes how Colgate US, the world's number one toothpaste brand, elevated itself in the eyes of the US audience by taking a stance on water conservation.

News

NEW YORK: A growing number of brands are finding they can accumulate valuable consumer insights by paying ordinary people to take photos of themselves while they carry out day-to-day tasks.

Case Study

This case study describes how Sensodyne, the toothpaste manufacturer, used an engaging social campaign to spread its message through the Arabian world.

News

LONDON: A campaign created for the UK government by corporate communications consultancy Radley Yeldar has won the Grand Prix at the DBA Design Effectiveness Awards.

Case Study

This case study details how Joe's Tea, a UK-based tea startup, launched from scratch on a platform of youthful desire, turning tea into a lifestyle choice, and tapping into increasingly health-conscious consumers.