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Case Study

Royal Caribbean, the holiday company, used social media to connect with consumers in a competitive market in the US.

Gunn Report

Contains the creative for the '#LeyDeMierda' campaign for Territorio de Zaguates by the agency OMD in Costa Rica.

Article

Describes how customer loyalty is a myth and that if brands want to stay relevant then they need to stay useful.

Opinion

Some clients withhold their permission for a case to be submitted for the IPA Effectiveness Awards. Here, the IPA Effectiveness Editor Carlos Grande shares seven ways to win them over.

Article

Explores advertising in a recession through the evidence available in the Warc archives and beyond - typically, recessions will cause businesses to reign in advertising spend in the short term, a mistake, the paper argues, that could cause long term damage to a brand.

Gunn Report

Contains the creative for the 'Made Of Brazilian Summer ' campaign for Havaianas by the agency AlmapBBDO in Brazil.

Gunn Report

Contains the creative for the 'Endless Possibilities' campaign for Getty Images by the agency AlmapBBDO in Brazil.

Article

In the face of increased competition and commoditised pricing, telecoms brands will need a forward-thinking strategy that differentiates them from the competition, and to do that they need to be aware of how others in the industry are responding to category issues.

Article

This Company Profile from Euromonitor provides key details and analysis of Airbnb, the peer-to-peer accommodation platform.

Article

Explores the impact that experiential marketing can have and explains how both brands and agencies need to adapt and come up with new ways to engage today's college students.

Article

This Company Profile from Euromonitor provides key details and analysis of Wal-Mart Stores Inc, the owner of brands such as Asda and Walmart.

News

LONDON: The launch of the iPhoneX has brought facial recognition nearer the mainstream, a development which is likely to open up new avenues for advertisers while increasing the concerns of privacy campaigners, according to a new WARC report.

Article

Discusses the rising popularity of facial recognition technology, which retailers have been investing in, partly as a means of tackling shoplifting, but also with the intention of improving the shopping experience.

Research Paper

This study examines factors affecting users’ intention to recommend bike-sharing apps from the perspective of internal and external benefits perception.

Case Study

McDonald's, the fast food chain, increased sales among younger people in Mexico with a series of special offers on 'McDonald's Tuesdays'.

Article

This Company Profile from Euromonitor provides key details and analysis of Hilton Worldwide.

Case Study

The Big Issue, a charitable publication, successfully tackled the stigma around homelessness in the UK by launching its own brand of coffee.

Case Study

Grupo Q, the largest automotive retail and auto service company in the region of El Salvador, Honduras, Nicaragua, Guatemala and Costa Rica, reached its business objectives with innovative media advertising.

Case Study

McDonald's in Brazil encouraged the usage and downloads of its app by reaching them on their mobiles with targeted notifications.

Case Study

Zalora, an e-commerce platform, improved consumer experience and subsequently increased sales and brand loyalty by addressing past issues with its South East Asian mobile ad campaigns.

Case Study

Zalora, an e-retailer, redesigned its mobile marketing strategy in order to drive more sales during Singles Day and increase its performance during end-of-year sales.

Article

This Company Profile from Euromonitor provides key details and analysis of LATAM Airlines Group SA, the owner of brands such as LAN Argentina, Air Class, and MasAir.

Case Study

This case study shows how McDonald's, the fast food brand, successfully shifted its McDelivery service to an app-based platform, by highlighting a small design feature of its product that continuously updated consumers in the GCC region.

Article

This Company Profile from Euromonitor provides key details and analysis of Nike Inc. Included is a strategic evaluation with key facts about the US based company, competitive positioning against comparative brands, and assessment of its position in the sports apparel market.

Article

This article instructs how to gain cult appeal by attracting passionate consumers and encouraging them to spread the word.