Get a demo Do I subscribe? News sign-up Sample reports

Search in

Show only

Date Range

Search within

Categories

Brand

Country

Source

Index

301 results found
Sort by

Article

Copa Airlines, Panama’s national air carrier, built consumer engagement through its connection with the country’s soccer team.

Research Paper

In Germany, skincare giant Beiersdorf compared human-driven and machine-driven qualitative research to ascertain which approach can best identify innovation opportunities.

Article

Looks at the biggest FMCG brands in the world, including what the megabrands are and categories that count in the top 100.

Article

This Company Profile from Euromonitor provides key details and analysis of Pepsi Co, the owner of brands such as Tropicana, Gatorade and Aquafina.

Case Study

Asociación Mutual Israelita Argentina (AMIA), an NGO, released 'Memoria AMIA', a seven-minute video showing popular Argentinian musicians performing the song 'La Memoria', which had a wide online reach.

Case Study

Payless, a discount footwear retailer, raised donations and media attention for breast cancer by introducing the idea of nipple tattoos to people in Costa Rica.

Case Study

Starbucks, a coffee company and coffeehouse chain, engaged with UK customers by launching a social media campaign across a number of years, which saw it make its cups an icon and launch a series of events.

Case Study

What3Words, a geocoding system, created unique pictorial envelopes as part of an addressing system to help deliver mail in developing countries globally.

Article

Discover Puerto Rico, the tourism body for the island, is developing a new brand positioning and augmenting its data capabilities.

Article

Provides key details and analysis of Nestlé's hot drinks brands, including Nespresso and Nescafé.

News

GLOBAL: Coca-Cola’s acquisition of Costa Coffee marks a significant move by the soft drinks giant into the hot drinks sector and opens up new distribution options and faster overseas expansion for the out-of-home coffee brand.

Article

Airbnb, the online hospitality company, leveraged Twitter to insert itself into the Academy Awards, despite being locked out of the event as an official advertiser.

Case Study

Departamento Estadual de Trânsito de São Paulo (Detran.SP), the Spanish government department of traffic, was able to reach two million people and made them aware of safe driving by using celebrities to reach traditional media with no designated budget.

Case Study

Spotify, a music streaming service, created personalised playlists to summarise its global customers' year on Spotify in order to increase usage and downloads of the app.

Article

Discusses how behavioural science helps us understand why we might often behave in a profligate manner with water - from our tendency to discount the future, our deeply embedded habits and also the fact that energy doesn't communicate our usage in the most cognitively easy ways.

Case Study

Central Veterinary Clinic, the biggest vet hospital in Bulgaria, and Let's Adopt Bulgaria, an animal charity, launched a campaign to raise public awareness about how we treat pets.

Gunn Report

Looks into which campaigns from Latin America, along with the agencies that have worked on campaigns in this region, have performed best over the past year.

Case Study

Royal Caribbean, the holiday company, used social media to connect with consumers in a competitive market in the US.

Article

Provides an overview of the past, present and future of premiumisation, including an explanation of the second wave of premiumisation and long-term global income trends.

Gunn Report

Contains the creative for the '#LeyDeMierda' campaign for Territorio de Zaguates by the agency OMD in Costa Rica.

Article

Describes how customer loyalty is a myth and that if brands want to stay relevant then they need to stay useful.

Opinion

Some clients withhold their permission for a case to be submitted for the IPA Effectiveness Awards. Here, the IPA Effectiveness Editor Carlos Grande shares seven ways to win them over.

Article

Explores advertising in a recession through the evidence available in the Warc archives and beyond - typically, recessions will cause businesses to reign in advertising spend in the short term, a mistake, the paper argues, that could cause long term damage to a brand.

Gunn Report

Contains the creative for the 'Endless Possibilities' campaign for Getty Images by the agency AlmapBBDO in Brazil.

Gunn Report

Contains the creative for the 'Made Of Brazilian Summer ' campaign for Havaianas by the agency AlmapBBDO in Brazil.